Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Gameloft

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Gaming & Entertainment

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days WFO, 2 days WFH)

🚀 Job Overview

Key aspects of this role include:

• Driving the marketing lifecycle of mobile games from strategy to execution and optimization
• Conducting market research, benchmarking, and consumer studies to identify game target audience and positioning
• Building and launching yearly marketing plans to generate brand awareness, retention, and grow the player base
• Collaborating with various teams, including production, marketing, ASO, UA, and consumer & market insights
• Managing game and promotional assets approval with copyright owners (if applicable)
• Defining brand vision and supervising the creation of game brand identity and promotional assets
• Leading the Marketing product vision for User Acquisition (UA) campaign to ensure concepts relevance and brand consistency

ASSUMPTION: This role requires a strong understanding of the mobile gaming industry and a passion for games. The ideal candidate will have experience in product marketing and advertising, with a focus on online entertainment products.

📋 Key Responsibilities

✅ Conduct market research, benchmarking, and consumer studies to identify game target audience and positioning

✅ Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms

✅ Build and launch yearly marketing plans that are strategically aligned with product roadmap to generate brand awareness, retention, and grow the player base

✅ For each marketing activation, build compelling strategies with clear KPI objectives, and develop post mortem reports with clear conclusions and actionable plans

✅ Define brand vision, build creative kick-off for your game, and supervise the creation of the game brand identity and promotional assets

✅ Manage game and promotional assets approval with copyright owners (if applicable)

✅ Draft the App Store Optimization (ASO) strategy and collaborate closely with ASO experts to maximize visibility and performances for mobile products on app stores

✅ Lead the Marketing product vision for User Acquisition (UA) campaign to ensure concepts relevance and brand consistency and follow UA performance report every week to identify issues if any.

ASSUMPION: This role requires strong analytical skills for data-driven decision-making and performance tracking. The ideal candidate will be able to work independently and manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years in product marketing and ads, ideally in online entertainment products

Required Skills:

• Strong analytical skills for data-driven decision-making and performance tracking (CR, CPI, etc.)
• Excellent market research and competitive analysis abilities
• Strategic thinking for effective go-to-market planning
• Skilled in crafting compelling product messaging and positioning
• Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores in collaboration with ASO team
• Creative mindset for orchestrating engaging assets creation
• Proficient in cross-functional collaboration and team coordination
• Strong project management skills for timely delivery of initiatives
• Advanced English level

Preferred Skills:

• Knowledge of the mobile gaming industry and trends
• Experience with User Acquisition (UA) campaigns
• Familiarity with marketing automation tools

ASSUMPTION: The ideal candidate will have a strong passion for video games and entertainment as a whole. They will be able to work effectively in a dynamic and fast-paced environment.

💰 Compensation & Benefits

Salary Range: Industry standard for Senior Product Marketing Manager roles in Vietnam, considering experience level and location. Estimated range: VND 1,200,000,000 - VND 1,800,000,000 per year (USD $50,000 - $75,000 per year).

Benefits:

• Hybrid working model (3 days WFO and 2 days WFH)
• Dynamic workplace environment with over 18 nationalities
• Well-being events and policies to support employees physically, mentally, and emotionally
• Open-space office, cafeteria, terrace, and gaming area
• Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy, etc.)
• Opportunities to collaborate and train with Gameloft worldwide experts and develop themselves
• Attractive monthly salary alongside Tet and other performance bonuses
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, birthday leave, etc.
• 100% coverage of mandatory insurance and extra healthcare insurance
• Monthly allowance to support lunch meals and working-from-home electricity and Internet bills
• Other benefits from one of the best employers in Vietnam

Working Hours: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Vietnam. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Gaming & Entertainment

Company Size: 5,001-10,000 employees

Founded: 1999

Company Description:

• Gameloft is a leading global publisher of digital and social games, dedicated to creating games for every platform.
• The company has released over 700 games across various platforms, including mobile, tablet, PC, and console.
• Gameloft's games have been downloaded more than 5 billion times by players worldwide.
• The company has 19 studios around the world and employs over 6,000 people across all its locations.
• Gameloft is part of Vivendi, one of the largest mass media and content creation companies in the world.

Company Specialties:

• Mobile gaming
• Social gaming
• Casual gaming
• Mid-core gaming
• Hardcore gaming
• Cross-platform gaming
• Game development
• Game publishing
• Game marketing
• Game monetization

Company Website: http://www.gameloft.com

ASSUMPTION: Gameloft is a well-established company in the gaming industry, with a strong track record of creating and publishing successful games. The company's size and global presence offer opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: The Senior Product Marketing Manager will report directly to the Marketing Director and work closely with local Production teams, as part of the game team. They will also collaborate with marketing team members located in various territories worldwide and with an extended network of experts (ASO, UA, Consumer & Market Insights, etc.).

Work Arrangement: Hybrid (3 days WFO, 2 days WFH)

Growth Opportunities:

• Potential career progression within the marketing department or other departments within the company
• Opportunities to work on multiple games and projects, gaining diverse experience
• Possibility to relocate to other Gameloft studios worldwide
• Training and development opportunities through various training packages and collaboration with Gameloft worldwide experts

ASSUMPTION: The Senior Product Marketing Manager role offers a unique opportunity to work on a wide range of games and projects, gaining valuable experience and exposure to different aspects of the gaming industry.

🌍 Location & Work Environment

Office Type: Open-space office with a dynamic and multicultural environment

Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 13 million people
• The city is known for its vibrant culture, rich history, and diverse food scene
• Ho Chi Minh City is a major economic hub in Southeast Asia, with a strong focus on industries such as technology, finance, and manufacturing
• The city is home to several multinational corporations and has a thriving startup ecosystem

Work Schedule: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: Ho Chi Minh City offers a unique blend of traditional Vietnamese culture and modern urban living, providing a rich and diverse environment for employees.

💼 Interview & Application Insights

Typical Process:

• Screening call: Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.
• Test: A market research or competitive analysis test may be required to assess the candidate's skills and knowledge
• Interview(s): Multiple interviews may be conducted to assess the candidate's fit for the role and the company
• Offer: A formal job offer will be extended to the selected candidate

Key Assessment Areas:

• Market research and competitive analysis skills
• Strategic thinking and planning abilities
• Creativity and ability to craft compelling product messaging
• Cross-functional collaboration and team coordination skills
• Problem-solving skills and ability to work independently
• Fluency in English

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Include specific examples of your market research, competitive analysis, and product marketing achievements
• Prepare for interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a dynamic environment
• Research Gameloft's games and company culture to demonstrate your enthusiasm and fit for the role

ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Strategic Planning, Cross-Functional Collaboration, Problem-Solving, English Fluency, Gaming Industry, Mobile Gaming, User Acquisition, App Store Optimization

ASSUMPTION: The interview process for this role will focus on assessing the candidate's market research and competitive analysis skills, strategic thinking, and ability to work effectively in a dynamic and fast-paced environment.

🛠️ Tools & Technologies

• Market research and analysis tools (e.g., Google Trends, SimilarWeb, App Annie, etc.)
• Project management tools (e.g., Asana, Trello, Jira, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace, etc.)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma, etc.)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI, etc.)
• Marketing automation tools (e.g., HubSpot, Marketo, Pardot, etc.)

ASSUMPTION: The Senior Product Marketing Manager will be expected to have proficiency in relevant market research, competitive analysis, and project management tools. Familiarity with marketing automation tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Passion for gaming and entertainment
• Creativity and innovation
• Collaboration and teamwork
• Accountability and ownership
• Continuous learning and improvement

Work Style:

• Dynamic and fast-paced
• Cross-functional and collaborative
• Data-driven and analytical
• Creative and strategic
• Adaptable and resilient

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the gaming industry?
• Can you provide an example of a successful product marketing campaign you've led, and what was your role in it?
• How do you approach working with multiple teams and stakeholders to achieve a common goal?
• How do you prioritize and manage multiple projects and deadlines?
• How do you handle feedback and criticism, and use it to improve your work?

ASSUMPTION: Gameloft values candidates who are passionate about gaming and entertainment, creative and strategic thinkers, and effective collaborators. The ideal candidate will be able to work well in a dynamic and fast-paced environment and adapt to change.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to market changes and product roadmap adjustments
• Collaborating with multiple teams and stakeholders
• Managing budget constraints and resource allocation
• Balancing creative and analytical aspects of the role

ASSUMPTION: The Senior Product Marketing Manager role may present challenges related to managing multiple projects, working in a fast-paced environment, and balancing creative and analytical aspects of the role. The ideal candidate will be able to adapt to change and manage multiple priorities effectively.

📈 Similar Roles Comparison

• Product Marketing Manager (Gameloft) vs. Product Marketing Manager (Other Gaming Companies):
• Gameloft is a larger company with a more extensive portfolio of games, offering more diverse project experience
• Gameloft's global presence may provide more opportunities for international collaboration and travel
• Gameloft's focus on both mobile and cross-platform games may offer a broader range of product marketing experience
• Senior Product Marketing Manager (Gameloft) vs. Product Marketing Manager (Other Industries):
• Gameloft's focus on the gaming industry may provide more specialized product marketing experience
• Gameloft's global presence and multicultural environment may offer unique cultural insights and perspectives
• Gameloft's emphasis on creativity and innovation may provide more opportunities for creative expression and growth
• Senior Product Marketing Manager (Gameloft) vs. Senior Product Marketing Manager (Other Gaming Companies):
• Gameloft's larger size and global presence may offer more career progression opportunities
• Gameloft's focus on both mobile and cross-platform games may provide more diverse product marketing experience
• Gameloft's emphasis on creativity and innovation may offer more opportunities for creative and strategic growth

ASSUMPTION: The Senior Product Marketing Manager role at Gameloft offers unique opportunities for career growth, creative expression, and international collaboration, compared to similar roles in other gaming companies or industries.

📝 Sample Projects

• Developing a go-to-market strategy for a new mobile game, including market research, competitive analysis, and positioning
• Launching a user acquisition campaign for an existing game, optimizing ad spend and targeting to maximize ROI
• Creating and executing a re-engagement campaign for lapsed users, focusing on retention and re-activation
• Managing the localization and launch of a game in a new territory, including market research, localization, and adaptation
• Conducting a post-mortem analysis of a marketing campaign, identifying successes and areas for improvement, and developing an action plan for future campaigns

ASSUMPTION: The Senior Product Marketing Manager role at Gameloft offers a wide range of projects, from strategic planning and go-to-market campaigns to tactical execution and optimization. The ideal candidate will have experience in various aspects of product marketing and be able to adapt to different project requirements.

❓ Key Questions to Ask During Interview

• What are the most significant market trends and opportunities in the mobile gaming industry?
• How does Gameloft approach user acquisition and retention for its games?
• What are the key performance indicators (KPIs) used to measure the success of Gameloft's marketing campaigns?
• How does Gameloft collaborate with its production teams to ensure marketing efforts align with game development?
• What are the most challenging aspects of working on multiple games and projects simultaneously?
• How does Gameloft support the professional development and growth of its marketing team members?

ASSUMPTION: The interview process for the Senior Product Marketing Manager role at Gameloft will focus on assessing the candidate's market research and competitive analysis skills, strategic thinking, and ability to work effectively in a dynamic and fast-paced environment. The ideal candidate will be able to demonstrate their understanding of the gaming industry, marketing trends, and Gameloft's unique culture and approach.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.smartrecruiters.com/Gameloft/744000053230615-senior-product-marketing-manager
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for interview questions that focus on your problem-solving skills, strategic thinking, and ability to work in a dynamic environment
• Research Gameloft's games and company culture to demonstrate your enthusiasm and fit for the role
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.