- Job Title: Senior Product Marketing Manager
- Company: Abnormal Security
- Location: Remote - USA
- Job Type: Full-time
- Category: Cybersecurity, Product Marketing
- Date Posted: May 7, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK
🚀 Job Overview
- Key aspects of this role include:
- Developing compelling messaging and positioning for Inbound Email Security.
- Bringing product lines to market through various channels, including sales enablement, press, digital, and other channels.
- Supporting incremental updates and feature launches throughout the year.
- Conducting customer research to understand needs and requirements.
- Enabling sales teams and channel partners on the joint solution and value proposition.
- Being a speaker externally.
- ASSUMPTION: This role requires a strong understanding of cybersecurity and B2B SaaS markets, as well as excellent communication skills to effectively convey complex technical concepts to buyers.
📋 Key Responsibilities
- ✅ Create compelling, differentiated messaging and positioning for Inbound Email Security.
- ✅ Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- ✅ Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- ✅ Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- ✅ Develop and keep fresh content including collateral, thought leadership, and solution presentations, website content, videos, blogs, and more to execute communication strategies and accelerate the buyer’s journey.
- ✅ Conduct customer research to understand needs and requirements.
- ✅ Enable our sales teams and channel partners on the joint solution and the value proposition.
- ✅ Be a speaker externally.
- ASSUMPTION: This role involves close collaboration with various teams, including sales, marketing, and product, to ensure consistent and effective communication of Abnormal Security's products and value proposition.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
- Experience: 5 years of experience in sales or marketing at a B2B SaaS cybersecurity company, with 3 years in product marketing.
- Required Skills:
- Proven experience in product marketing within the cybersecurity industry.
- Excellent written and verbal communication skills.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening, and empathy skills, and ability to get things done in a collaborative team environment.
- Preferred Skills:
- Experience with defining GTM strategies at growth-phase cybersecurity companies.
- Enjoyment of public speaking and evangelizing cybersecurity topics.
- ASSUMPTION: Candidates with a strong background in cybersecurity and B2B SaaS product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
- Salary Range: $170,000 - $200,000 USD per year. This range is based on market research for senior product marketing roles in the cybersecurity industry, considering the required experience level and location.
- Benefits: Bonus, Restricted Stock Units (RSUs), and benefits package. For more details, visit the [Benefits & Perks](https://careers.abnormalsecurity.com/benefits-perks) page.
- Working Hours: Full-time, with a flexible work arrangement that allows for remote work.
- ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's skills, experience, and other job-related factors.
📌 Applicant Insights
🔍 Company Context
- Industry: Abnormal Security operates in the competitive cybersecurity industry, focusing on email security and protecting against sophisticated inbound attacks.
- Company Size: With 1,001-5,000 employees, Abnormal Security offers a mid-sized company environment with ample opportunities for growth and collaboration.
- Founded: Abnormal Security was founded with a mission to leverage artificial intelligence and machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications.
- Company Description: Abnormal Security is the leading AI-native human behavior security platform, leveraging machine learning to stop sophisticated, socially-engineered attacks that target the human vulnerability. Their anomaly detection engine understands human behavior and analyzes the risk of every cloud email event, detecting and stopping attacks that target the human vulnerability.
- Company Specialties: Email Security, Business Email Security, Cloud Email Security, Phishing Detection, Business Email Compromise, Account Takeover, Artificial Intelligence, and Machine Learning.
- ASSUMPTION: Working at Abnormal Security provides an opportunity to be part of a growing company in the dynamic cybersecurity industry, focusing on innovative solutions to protect against emerging threats.
📊 Role Analysis
- Career Level: This role is a senior-level position within the Product Marketing team, reporting directly to the VP of Product Marketing.
- Reporting Structure: The Senior Product Marketing Manager will report to the VP of Product Marketing and work closely with cross-functional teams, including Product, Sales, and Marketing.
- Work Arrangement: This role offers a flexible, remote-friendly work arrangement, allowing employees to balance work and personal responsibilities effectively.
- Growth Opportunities: As a senior role within a growing company, this position offers opportunities for career progression, such as managing a team or taking on broader responsibilities as the company expands.
- ASSUMPTION: This role provides an excellent opportunity for a seasoned product marketing professional to make a significant impact on Abnormal Security's growth and success in the cybersecurity market.
🌍 Location & Work Environment
- Office Type: Abnormal Security offers a remote-friendly work environment, with employees able to work from home or in the office as needed.
- Office Location(s): The company's headquarters is located in Las Vegas, Nevada, but employees can work remotely from anywhere in the United States.
- Geographic Context: Working remotely for Abnormal Security allows employees to enjoy the benefits of a flexible work arrangement while still being part of a collaborative and dynamic team environment.
- Work Schedule: Full-time employees are expected to work 40 hours per week, with a flexible schedule that accommodates remote work.
- ASSUMPTION: The remote-friendly work environment at Abnormal Security enables employees to maintain a healthy work-life balance while still being fully engaged with the team and the company's mission.
💼 Interview & Application Insights
- Typical Process: 1. Online application submission, 2. Phone or video screen, 3. Technical assessment, 4. On-site or virtual interview with hiring manager and team members, 5. Final interview with senior leadership, 6. Offer extension.
- Key Assessment Areas: Technical knowledge of cybersecurity and product marketing, communication skills, problem-solving abilities, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in cybersecurity and product marketing.
- Prepare examples of your past work that demonstrate your ability to create compelling messaging and positioning, as well as your experience with product launches and customer research.
- Familiarize yourself with Abnormal Security's products and value proposition to show your enthusiasm and understanding of the company.
- ASSUMPTION: The application process for this role may involve assessments and interviews focused on evaluating the candidate's technical skills, communication abilities, and cultural fit within the Abnormal Security team.
🛠️ Tools & Technologies
- Tools/Technologies: CRM (e.g., Salesforce), marketing automation platforms (e.g., Marketo), project management tools (e.g., Asana or Jira), and presentation software (e.g., PowerPoint or Google Slides).
- ASSUMPTION: The specific tools and technologies used by Abnormal Security may vary, but candidates should be comfortable working with a variety of software solutions to support their day-to-day responsibilities.
👔 Cultural Fit Considerations
- Company Values: Abnormal Security values innovation, collaboration, customer focus, and continuous learning. These values guide the company's approach to product development, customer engagement, and internal team dynamics.
- Work Style: Abnormal Security fosters a dynamic and collaborative work environment, with a strong emphasis on cross-functional teamwork and open communication. Employees are encouraged to take ownership of their projects and contribute to the company's overall success.
- Self-Assessment Questions:
- How do you align with Abnormal Security's core values, and how have you demonstrated these values in your past roles?
- How comfortable are you working in a remote or hybrid work environment, and how do you ensure effective communication and collaboration with your team members?
- How does your personal work style contribute to a positive and productive team dynamic, and how have you adapted your work style to fit different team environments in the past?
- ASSUMPTION: Candidates who demonstrate a strong alignment with Abnormal Security's values and a flexible, collaborative work style are most likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Challenge 1: The fast-paced nature of the cybersecurity industry may require candidates to quickly adapt to new threats and market trends.
- Challenge 2: Working remotely may present unique challenges in maintaining effective communication and collaboration with team members.
- Challenge 3: Balancing the demands of multiple stakeholders, including customers, sales teams, and marketing colleagues, may require strong prioritization and time management skills.
- Challenge 4: The competitive nature of the cybersecurity market may necessitate continuous innovation and differentiation to maintain a strong market position.
- ASSUMPTION: Candidates who are adaptable, proactive, and effective communicators are best equipped to overcome these potential challenges and succeed in this role.
📈 Similar Roles Comparison
- Comparison point 1: This role differs from other product marketing positions in the cybersecurity industry by focusing specifically on Inbound Email Security, requiring a deep understanding of email security threats and trends.
- Comparison point 2: The cybersecurity industry is characterized by rapid innovation and evolving threats, making it essential for product marketers to stay current with the latest developments and adapt their strategies accordingly.
- Comparison point 3: Career paths in product marketing within the cybersecurity industry may include specializing in specific market segments, moving into management roles, or transitioning into other marketing or sales functions.
- ASSUMPTION: Candidates with experience in cybersecurity product marketing and a strong understanding of the industry's dynamics are well-positioned to succeed in this role and advance their careers within Abnormal Security.
📝 Sample Projects
- Project example 1: Develop a comprehensive messaging framework for a new email security feature, including positioning, value proposition, and key differentiators.
- Project example 2: Conduct customer research to identify emerging email security threats and trends, and develop targeted messaging and content to address these challenges.
- Project example 3: Collaborate with cross-functional teams to launch a new email security product, including creating launch materials, coordinating launch events, and measuring launch success.
- ASSUMPTION: These sample projects provide a sense of the types of initiatives a Senior Product Marketing Manager at Abnormal Security might undertake, but the specific projects may vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Question 1: How does Abnormal Security differentiate its email security products from competitors, and what unique value do they offer to customers?
- Question 2: Can you describe the team structure and dynamics within the Product Marketing department, and how does this role fit into the broader organization?
- Question 3: How does Abnormal Security foster a culture of innovation and continuous learning, and what opportunities exist for professional development and growth within the company?
- Question 4: What are the most pressing challenges facing the email security market today, and how is Abnormal Security positioned to address these challenges?
- Question 5: How does Abnormal Security support employees working remotely, and what resources are available to ensure effective communication and collaboration?
- ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the broader market dynamics, helping candidates make informed decisions about their fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [Abnormal Security careers portal](https://careers.abnormal.ai/jobs/6567144003?gh_jid=6567144003).
- Tailor your resume and cover letter to highlight your relevant experience in cybersecurity and product marketing.
- Prepare examples of your past work that demonstrate your ability to create compelling messaging and positioning, as well as your experience with product launches and customer research.
- Familiarize yourself with Abnormal Security's products and value proposition to show your enthusiasm and understanding of the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
