📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Gearset
🔹 Location: Remote, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (UK)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market and product launch strategies
- Crafting compelling product messaging and positioning
- Enabling sales to effectively position products in the market
- Collaborating closely with product managers and sales teams
- Conducting market research and competitive analysis
ASSUMPTION: This role requires a strong background in product marketing, with a focus on SaaS or enterprise software products, and experience working with cross-functional teams.
📋 Key Responsibilities
✅ Drive successful product launches by developing impactful go-to-market strategies, exceeding revenue targets, and increasing market share
✅ Elevate product perception through compelling messaging and positioning, differentiating offerings from competitors
✅ Empower sales performance by equipping the sales team with effective tools and resources, leading to increased sales effectiveness and closed deals
✅ Uncover market opportunities through thorough market research and competitive analysis, influencing product strategy and development
✅ Optimize marketing ROI by tracking and analyzing the performance of product launches and marketing-led activities, maximizing marketing ROI and demonstrating clear impact
✅ Foster cross-functional collaboration by working closely with product managers, sales, engineering, and other marketing team members, ensuring seamless execution of marketing plans
✅ Champion customer insights by partnering with product management to undertake customer research, shaping positioning, messaging, and marketing strategies
✅ Advance product marketing expertise by helping establish product marketing at Gearset, building experience in core competencies, and becoming a key stakeholder in go-to-market, product, and marketing activities
ASSUMPTION: This role requires a high level of strategic thinking, strong analytical skills, and excellent communication and interpersonal skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience in product marketing, particularly in SaaS or enterprise software products, within a tech or software company, ideally with exposure to SaaS and enterprise sales
Required Skills:
- Strong analytical skills with the ability to turn insights into actionable growth initiatives
- Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams and influencing senior stakeholders
- A strategic thinker with a track record of developing marketing strategies that have materially impacted the business
Preferred Skills:
- Experience in a high-growth company with a strong product-led growth motion
- Subject matter expert in technical products
- Knowledge of the Salesforce ecosystem or similar platforms
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a solid understanding of the Salesforce platform and its ecosystem, as well as experience working with enterprise-level software products.
💰 Compensation & Benefits
Salary Range: £80k - £95k, depending on experience
Benefits:
- Long Term Incentive Scheme
- Generous Personal Development Budget (up to £1500 per year)
- Top end hardware provided
- Free lunch in the office
- 25 days holiday plus bank holidays (with the option to buy an extra 5 each year)
- Company Pension Plan (matching up to 5%)
- Bupa health care
- Life Insurance & Critical Illness Cover
- Discounted gym membership, as well as a range of health and wellness benefits
Working Hours: Full-time, Monday to Friday
ASSUMPTION: The salary range provided is in GBP and is based on industry standards for senior product marketing roles in the UK. The benefits listed are typical for a full-time, remote position in the UK tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Salesforce DevOps
Company Size: 201-500 employees, which means applicants can expect a mid-sized company structure with established processes but room for growth and innovation
Founded: 2015, with a mission to make Salesforce DevOps accessible to every team
Company Description:
- Gearset is the leading Salesforce DevOps platform empowering over 2500 global companies to do DevOps right
- The company offers a powerful product suite that includes metadata deployment, CI/CD pipelines, sandbox seeding, automated testing, data archiving, and org backup
- Gearset is committed to putting customers first and forming strong partnerships that help them scale and find success through DevOps
Company Specialties:
- Continuous integration
- Salesforce release management
- Salesforce deployments
- Force.com migration
- Salesforce testing automation
Company Website: gearset.com
ASSUMPTION: Gearset is a well-established company in the Salesforce DevOps space, with a strong focus on customer success and a commitment to helping customers scale through DevOps.
📊 Role Analysis
Career Level: Senior, with the opportunity to help establish and shape the product marketing function at Gearset
Reporting Structure: Reporting to the Head of Product Marketing, with close collaboration with Group Product Managers and cross-functional teams
Work Arrangement: Remote (UK), full-time, with core hours from Monday to Friday
Growth Opportunities:
- Establishing product marketing at Gearset and becoming a key stakeholder in go-to-market, product, and marketing activities
- Building experience in product marketing core competencies and driving impactful marketing strategies
- Potential for career progression within the marketing team or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's marketing efforts and product success.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from Gearset's offices in Cambridge, UK; Chicago, USA; or Belfast, UK
Office Location(s): The Bradfield Centre, Cambridge Science Park, Cambridge, Cambridgeshire, CB4 0GA, GB; Gearset, WeWork, 515 N State St, Chicago, Illinois, IL 60654, US; Gearset, River House, 48-60 High St., Belfast, BT1 2BE, GB
Geographic Context:
- The UK office is located in Cambridge, a city known for its strong tech industry and vibrant culture
- The US office is located in Chicago, a major tech hub with a diverse range of industries and cultural attractions
- The Belfast office is located in Northern Ireland, offering a lower cost of living and a strong talent pool
Work Schedule: Full-time, Monday to Friday, with flexible working hours and a focus on results and outcomes
ASSUMPTION: The remote work arrangement allows for a high degree of flexibility and work-life balance, while the option to work from Gearset's offices provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the hiring manager and other team members
- Offer and onboarding
Key Assessment Areas:
- Product marketing experience and expertise
- Analytical and strategic thinking skills
- Communication and interpersonal skills
- Cultural fit and alignment with Gearset's values
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Gearset's products and market position
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Gearset's products, competitors, and market trends to show your initiative and preparation
ATS Keywords: Product marketing, go-to-market strategy, product launch, messaging, sales enablement, market research, competitive analysis, cross-functional collaboration, customer insights, growth initiatives
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing expertise, strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their experience with product launches, go-to-market strategies, and market research.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Asana or similar project management tools
- Microsoft Office Suite
ASSUMPTION: The tools and technologies listed are common in the tech industry and are likely to be used in this role. However, the specific tools used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Ambitious
- Trustworthy
Work Style:
- Results-driven
- Flexible and adaptable
- Strong communicator and collaborator
- Strategic thinker
- Data-driven decision maker
Self-Assessment Questions:
- Do you have a proven track record of driving successful product launches and exceeding revenue targets?
- Are you comfortable working in a remote, collaborative environment with cross-functional teams?
- Do you have a strategic mindset and the ability to turn insights into actionable growth initiatives?
ASSUMPTION: Gearset values candidates who are customer-focused, innovative, collaborative, and ambitious, with a strong work ethic and a results-driven approach.
⚠️ Potential Challenges
- Working in a fast-paced, high-growth environment with evolving priorities and tight deadlines
- Balancing multiple projects and stakeholders, requiring strong organizational and time management skills
- Adapting to a remote work environment, which may require additional effort to build and maintain relationships with team members
- Keeping up with the latest market trends and competitor activities, requiring continuous learning and staying informed
ASSUMPTION: The potential challenges listed are common in high-growth tech companies and can be mitigated by strong organizational skills, effective communication, and a proactive approach to staying informed and adapting to change.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position offers a unique opportunity to help establish product marketing at Gearset and make a significant impact on the company's growth and success
- Gearset's focus on the Salesforce ecosystem differentiates it from other tech companies, requiring a strong understanding of the Salesforce platform and its ecosystem
- Career progression opportunities may vary depending on the company's size and growth trajectory, with Gearset's mid-sized structure offering a balance between established processes and room for growth
ASSUMPTION: This role offers a unique opportunity to shape the product marketing function at Gearset and make a significant impact on the company's growth and success. Applicants should consider their fit with Gearset's company culture, values, and focus on the Salesforce ecosystem.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch, resulting in exceeding revenue targets and increasing market share
- Conducting market research and competitive analysis to identify key market trends and opportunities for product growth, directly influencing product strategy and development
- Creating impactful sales collateral decks, product demos, competitive battle cards, and delivering effective training to empower the sales team and drive closed deals
ASSUMPTION: The sample projects listed are representative of the types of initiatives a senior product marketing manager at Gearset might work on, focusing on driving product success, market growth, and sales enablement.
❓ Key Questions to Ask During Interview
- Can you describe the current state of product marketing at Gearset and how this role will help shape its future?
- How does Gearset support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gearset approach cross-functional collaboration, and what tools do you use to facilitate effective communication and project management?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the company's priorities, and the team's dynamics, enabling them to make an informed decision about their fit with the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements, as well as your understanding of Gearset's products and market position
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research Gearset's products, competitors, and market trends to show your initiative and preparation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
