📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Calendly
🔹 Location: Remote - US
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 6-8+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market strategy for new features and products
- Crafting clear, compelling messaging and positioning
- Partnering cross-functionally with Product, Sales, Brand, and Customer Success
- Translating customer insights into marketing strategy
- Driving alignment and clarity across teams to ensure shared goals
ASSUMPTION: This role requires a strategic marketer who can drive impactful launches, engage customers, and collaborate effectively with various teams.
📋 Key Responsibilities
✅ Lead go-to-market strategy for new features and products, from planning through launch and adoption
✅ Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey
✅ Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement
✅ Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence
✅ Own channel strategy by identifying the right mix of channels to build scalable and effective GTM launch stacks
✅ Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards
✅ Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations
✅ Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention
✅ Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals
✅ Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates
ASSUMPTION: This role requires a high level of organization, adaptability, and strong communication skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-8+ years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment
Required Skills:
- Proven track record owning launches and scaling adoption
- Strong storytelling abilities and can simplify complex concepts into compelling narratives
- Customer-obsessed, with deep empathy for user needs and buying behavior
- Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success
- Highly organized, detail-oriented, and can manage multiple projects without losing momentum
- Outstanding written communication skills and love communicating value in a clear, human way
- Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences
- Critical thinking and narrative skills that help connect disparate ideas into a cohesive story
- Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift
- You bring positive energy, clarity, and drive as a collaborative team player
Preferred Skills:
- Experience marketing to both self-serve and enterprise customers
- Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools
- Experience with PLG tactics and lifecycle marketing
ASSUMPTION: Candidates with experience in the specified tools and methodologies will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $140,250 - $227,700 USD per year, depending on location and experience
Benefits:
- Quarterly Corporate Bonus
- Equity Awards
- Competitive Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Calendly's stated pay zones and may vary depending on the candidate's location and experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically scheduling automation and meeting management
Company Size: 501-1,000 employees, providing ample opportunities for growth and collaboration
Founded: 2013, with a history of innovation and continuous improvement in the scheduling automation space
Company Description:
- Calendly's vision is to take the work out of connecting with others so you can accomplish more
- Their scheduling automation platform helps individuals, teams, and organizations globally automate meetings by removing the back-and-forth with scheduling
- Calendly enables companies to close deals, hire candidates, build relationships, and grow their business faster
Company Specialties:
- software as a service
- meetings
- scheduling automation
- recruiting
- sales
- marketing
- customer success
- financial services
- professional services
- education
- IT
- tech
- lead routing
- meeting analytics
- automatic meeting reminders
- mobile app
- browser extensions
- CRM integrations
- payment integrations
- admin management
- team scheduling
- multi-person scheduling
- round-robin scheduling
- calendar management
Company Website: Calendly.com
ASSUMPTION: Calendly's extensive list of specialties indicates a comprehensive and well-rounded approach to scheduling automation and meeting management.
📊 Role Analysis
Career Level: Senior-level role with significant impact and responsibility
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams
Work Arrangement: Remote OK, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to shape Calendly's go-to-market strategy and influence key decisions
- Room to stretch, experiment, and grow within the role and the organization
- Opportunities to collaborate with and learn from experienced professionals across various teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Calendly's products and business.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required
Office Location(s): N/A (Remote)
Geographic Context:
- The United States offers a large talent pool and diverse customer base for Calendly's products
- Remote work provides flexibility and the ability to work from anywhere in the country
- Calendly's remote work environment fosters collaboration and inclusivity across various time zones
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work asynchronously
ASSUMPTION: Calendly's remote work environment offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Product marketing skills and experience
- Storytelling abilities and communication skills
- Customer empathy and understanding of user needs
- Cross-functional collaboration and project management skills
- Adaptability and resilience in the face of changing priorities
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your go-to-market strategy, messaging, and launch successes
- Demonstrate your understanding of Calendly's products and the scheduling automation market
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Cross-functional Collaboration, User Research, Channel Strategy, Product Launch, Customer Success, Data Analysis, Storytelling, Project Management, Communication, Presentation Skills, Critical Thinking, Adaptability, Team Collaboration
ASSUMPTION: Calendly's interview process focuses on assessing candidates' product marketing skills, communication abilities, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Miro
- Asana
- G-Suite
- User Interviews
- Product analytics tools
ASSUMPTION: Familiarity with these tools will be beneficial for candidates, as they are commonly used in product marketing and cross-functional collaboration at Calendly.
👔 Cultural Fit Considerations
Company Values:
- Take the work out of connecting with others
- Be customer-obsessed
- Focus on the outcome, not the output
- Act with integrity
- Be inclusive and empathetic
- Collaborate openly and honestly
- Make data-driven decisions
- Continuously improve and innovate
Work Style:
- Remote and flexible work environment
- Collaborative and inclusive team culture
- Focus on results and impact, rather than hours worked
- Data-driven decision-making and continuous improvement
- Open and honest communication across teams
Self-Assessment Questions:
- Do you have a proven track record of driving successful product launches and scaling adoption?
- Can you simplify complex concepts into compelling narratives that resonate with target audiences?
- Are you comfortable leading cross-functional projects and collaborating with various teams?
- Do you thrive in a remote work environment and enjoy the flexibility it offers?
- Are you resilient and adaptable in the face of changing priorities and project scopes?
ASSUMPTION: Calendly's cultural values emphasize customer obsession, collaboration, and continuous improvement, making it an ideal fit for candidates who share these priorities.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing the needs of various teams and ensuring consistent messaging
- Adapting to changing priorities and project scopes
- Working remotely and maintaining productivity in a flexible work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome successfully.
📈 Similar Roles Comparison
- This role focuses more on go-to-market strategy and cross-functional collaboration than other product marketing positions
- Calendly's hybrid PLG and enterprise customer base requires a unique balance of self-serve and enterprise marketing expertise
- Career path opportunities may vary depending on the organization's size and structure
ASSUMPTION: This role offers a unique blend of go-to-market strategy, cross-functional collaboration, and customer engagement, setting it apart from other product marketing positions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new enterprise-focused feature
- Crafting and refining messaging and positioning for a self-serve product launch
- Conducting user research and interviews to inform product marketing strategy and improve customer success
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from go-to-market strategy and messaging to customer research and engagement.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Calendly's products and how this role fits into it?
- How does Calendly support cross-functional collaboration and communication between teams?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Calendly measure the success of product launches and marketing campaigns?
- What opportunities are there for growth and professional development within the product marketing team and the organization as a whole?
ASSUMPTION: These questions help candidates understand the role's context, Calendly's priorities, and the team's dynamics, enabling them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Calendly's products, market, and competition
- Prepare questions to ask the interviewer about the team, company culture, and growth opportunities
- Follow up with the hiring manager after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
