📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thomson Reuters
🔹 Location: Eagan, Minnesota, United States
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid: 2 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated product marketing strategies for CoCounsel Drafting
- Collaborating with various teams to drive sales and revenue growth
- Creating marketing materials and managing product launches
- Understanding customer workflows and pain points
- Evangelizing the CoCounsel Drafting value proposition and messaging
ASSUMPTION: This role requires a strong understanding of product marketing, cross-functional collaboration, and customer-centric mindset.
📋 Key Responsibilities
✅ Drive the execution of integrated product marketing strategies for CoCounsel Drafting
✅ Develop and evangelize the CoCounsel Drafting value proposition and messaging
✅ Develop and drive adoption of marketing materials supporting each phase of the marketing nurture cycle and buyer’s journey
✅ Own the marketing launch of new CoCounsel Drafting skills/capabilities
✅ Understand customers’ workflow and pain points and how CoCounsel Drafting addresses those pain points
✅ Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or related field
Experience: 5+ years of relevant marketing experience
Required Skills:
- Proven experience in product marketing, product management, or related field
- Strong understanding of Pragmatic Marketing framework
- Excellent written and verbal communication skills
- Proven ability to lead a team of cross-functional partners
- Strong interpersonal and leadership skills
- Experience with product positioning, value proposition development, and product launches
- Working knowledge of the software, information services, and/or relevant industries
Preferred Skills:
- Previous success partnering with Product Management/Development and leadership teams
- Knowledge or experience related to the legal industry
ASSUMPTION: Candidates with a strong background in B2B marketing, product management, or related fields are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $99,400 - $184,600 (USD) per year
Benefits:
- Hybrid Work Model (2 days in office)
- Flexible and supportive benefits, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing
- Industry competitive benefits package
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to support employee wellbeing and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, focusing on legal, tax, accounting, compliance, government, and media
Company Size: 10,001+ employees (Global presence)
Founded: 1934 (as Thomson & Thomson; merged with Reuters in 2008)
Company Description:
- Thomson Reuters is the world’s leading provider of news and information-based tools to professionals
- Offers a wide range of products and services, including news, data, analytics, and software solutions
- Serves customers in complex arenas that move society forward, such as tax, law, compliance, government, and media
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- and News
Company Website: http://tr.com
ASSUMPTION: Thomson Reuters is a large, global organization with a diverse range of products and services, offering numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: Reports directly to the Head of Product Marketing or a similar role
Work Arrangement: Hybrid (2 days in office)
Growth Opportunities:
- Potential progression to a Head of Product Marketing or similar role
- Expansion of responsibilities based on performance and organizational needs
- Opportunities to work on diverse products and projects within the company
ASSUMPTION: This role offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days in office)
Office Location(s): 610 Opperman Dr, Eagan, MN 55123, United States
Geographic Context:
- Eagan, Minnesota, is a suburb of the Minneapolis-Saint Paul metropolitan area
- Offers a mix of urban and suburban living, with access to outdoor recreation and cultural attractions
- Has a population of approximately 68,000 people
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Cross-functional collaboration and leadership skills
- Customer-centric mindset and problem-solving abilities
- Communication and presentation skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Research the company, its products, and industry trends to demonstrate your knowledge and enthusiasm
- Practice your presentation skills, as you may be asked to present on a product marketing topic
ATS Keywords: Product Marketing, B2B Marketing, Product Management, Value Proposition, Messaging Development, Channel Enablement, Marketing Analytics, Cross-Functional Collaboration, Customer Understanding, Storytelling, Communication Skills, Interpersonal Skills, Results-Oriented, Team Leadership
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Product management software (e.g., Asana, Jira, Aha!) (optional)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific products and projects assigned.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and team-oriented
- Agile and adaptable to change
- Data-driven and analytical
- Customer-focused and results-oriented
- Strong communication and presentation skills
Self-Assessment Questions:
- How do your personal values align with Thomson Reuters' company values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach presenting complex information to diverse stakeholders, ensuring it resonates with each group?
ASSUMPTION: Cultural fit is crucial for success in this role, as it involves extensive collaboration with various teams and stakeholders.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing strategic planning with tactical execution
- Navigating a large, global organization with diverse products and services
- Adapting to changes in the market, customer needs, and company priorities
- Working with remote or hybrid teams across different time zones
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position may require more cross-functional collaboration and project management
- Industry-specific context: Legal, tax, and compliance industries have unique customer needs and regulatory requirements
- Career path comparison: This role can lead to senior product marketing or management positions within the organization
ASSUMPTION: Understanding the unique aspects of this role and its industry context is essential for successful application and onboarding.
📝 Sample Projects
- Developing a go-to-market strategy for a new CoCounsel Drafting feature, including messaging, positioning, and launch plan
- Conducting customer interviews and market research to inform product improvements and new feature development
- Creating a competitive analysis and customer case studies to support sales enablement efforts
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, focusing on customer understanding, market analysis, and product launch.
❓ Key Questions to Ask During Interview
- Can you describe the current product marketing team structure and how this role fits within it?
- How does the company support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the CoCounsel Drafting product in the next 12-24 months, and how can this role address them?
- How does the company measure the success of its product marketing efforts, and how can this role contribute to improving those metrics?
- What opportunities exist for collaboration with other teams, such as product management, sales, or customer success, to enhance the overall customer experience?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your fit for the role and company
- Prepare for behavioral and situational interview questions, focusing on your product marketing experience and customer-centric mindset
- Research the company, its products, and industry trends to demonstrate your knowledge and enthusiasm
- Practice your presentation skills, as you may be asked to present on a product marketing topic during the interview process
- Follow up with the hiring manager or HR representative within one week after your final interview, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
