📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Thanx
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Gathering and analyzing market intelligence to inform product strategy
- Driving sales enablement through effective communication of product capabilities
- Managing product launches and releases, including marketing plans and documentation
- Creating diverse collateral to communicate Thanx platform capabilities
- Acting as a product expert and source of information for the organization
ASSUMPTION: This role requires a strong balance of strategic thinking and tactical execution. The ideal candidate will be comfortable working at both high and low levels of detail.
📋 Key Responsibilities
✅ Gather and analyze market and competitive intelligence, conduct win/loss analysis, and monitor market trends
✅ Own all aspects of sales and partner enablement, including product demo scripts and training
✅ Manage the execution of product launches and releases, including marketing plans and documentation
✅ Produce diverse collateral that effectively communicates Thanx platform capabilities and articulates business cases and value propositions
✅ Act as a product expert and source of information and documentation for the rest of the organization
ASSUMPTION: This role requires a high degree of cross-functional collaboration with sales, product management, and customer success teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product or marketing experience, with at least 2-3 years in product marketing
Required Skills:
- Expertise in related B2B SaaS technologies, including marketing automation, email marketing, CRM, loyalty, feedback, mobile or web technology
- Experience in a very fast-paced, startup environment with the ability to quickly get up to speed, iterate, and take on other projects
- Project management skills with analytics chops and excellent written and oral communication skills
Preferred Skills:
- Experience in the restaurant industry
- Fluency in French or other languages spoken in Canada
ASSUMPTION: While experience in the restaurant industry is not required, it would be beneficial for understanding the unique challenges and opportunities in this sector.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Product Marketing Manager role with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
Working Hours: Full-time, remote work with flexible hours
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Thanx operates in the Internet Publishing industry, focusing on customer loyalty and engagement for restaurants.
Company Size: Thanx is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Thanx was founded in 2011 and has since grown to become a leading loyalty and guest engagement platform for restaurants.
Company Description:
- Thanx helps regional and national restaurant brands grow customer lifetime value with easy-to-use lifecycle marketing automations and innovative customer loyalty tools
- Their proprietary credit card tokenization technology increases the volume and accuracy of purchase data, which sits at the core of their CRM suite of tools
- Thanx's app and web-based ordering experiences deliver industry-leading conversion and repeat purchasing
Company Specialties:
- Customer Retention
- Restaurants
- Franchise Tools
- Consumer Loyalty
- Data Analysis and Insights
- Location-Based Marketing
- customer engagement
- Guest Engagement
- Loyalty
- CRM
- Marketing automation
- Mobile apps
- Restaurant web ordering
- digital transformation
- and data-driven marketing
Company Website: thanx.com
ASSUMPTION: Thanx's focus on the restaurant industry and its unique challenges and opportunities sets it apart from other loyalty and engagement platforms.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the VP of Marketing.
Reporting Structure: The Senior Product Marketing Manager will work closely with sales, product management, and customer success teams.
Work Arrangement: This is a remote, full-time position with flexible work hours.
Growth Opportunities:
- Potential to take on additional responsibilities as the company grows
- Opportunity to work closely with the VP of Marketing and gain exposure to GTM strategy
- Chance to make a direct impact on a rapidly changing industry and a fast-paced startup
ASSUMPTION: Thanx's strong culture of internal promotions and impressive alumni network indicates a high potential for career growth within the company.
🌍 Location & Work Environment
Office Type: Remote work environment with no physical office location
Office Location(s): N/A
Geographic Context:
- Thanx is headquartered in San Francisco, California, but this role is remote and can be based anywhere in Canada
- Canada has a diverse and multicultural population, with a strong focus on work-life balance
- The time zone difference between Canada and the US may require some flexibility in working hours to accommodate meetings with the US-based team
Work Schedule: Full-time, remote work with flexible hours
ASSUMPTION: The remote work arrangement may require additional self-motivation and time management skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the VP of Marketing
- Case study or project presentation
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and presentation skills
- Industry knowledge and understanding of the restaurant sector
- Cultural fit and alignment with Thanx's core behaviors
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and industry knowledge
- Research Thanx's company culture and values to demonstrate your cultural fit
ATS Keywords: Product Marketing, Market Analysis, Sales Enablement, Project Management, Communication, B2B SaaS, Customer Advocacy, Problem Solving, Cross-Functional Collaboration, Strategic Thinking, Analytics, Lifecycle Marketing, Competitive Intelligence, Product Launches, Customer Engagement, Training
ASSUMPTION: Thanx's interview process is designed to assess both your hard and soft skills, as well as your cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Thanx's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Think Boldly
- Execute Reliably
- Focus on What Matters
- Say “Thanx” Genuinely
- Encourage Diverse Perspectives
- Lead, Virtually
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on results and impact
Self-Assessment Questions:
- Do you thrive in high-impact and high-visibility arenas, but also enjoy being in the weeds and problem-solving at any level?
- Are you comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment?
- Do you have a strong work ethic with an innate desire to push the boundaries and challenge the status quo?
ASSUMPTION: Thanx's core behaviors and work style require candidates who are comfortable with ambiguity, can think boldly and execute reliably, and are committed to driving results and impact.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced environment
- Gaining a deep understanding of the restaurant industry and its unique challenges and opportunities
- Balancing strategic thinking with tactical execution and attention to detail
- Working remotely and maintaining productivity and focus without direct supervision
ASSUMPTION: The potential challenges of this role are outweighed by the opportunity to make a direct impact on a rapidly growing company and a dynamic industry.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position requires a strong focus on sales enablement and partner enablement, as well as a deep understanding of the restaurant industry
- Thanx's focus on customer engagement and loyalty sets it apart from other marketing platforms, requiring a unique blend of skills and expertise
- This role offers the opportunity to work closely with senior leadership and gain exposure to GTM strategy, providing a clear path for career growth and development
ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the restaurant industry and customer engagement sets it apart.
📝 Sample Projects
- Conducting a competitive analysis of Thanx's main competitors and developing a go-to-market strategy to differentiate Thanx's platform
- Creating a comprehensive sales enablement program, including product demo scripts, training materials, and sales collateral, to drive adoption and win rates
- Managing a product launch, including developing a marketing plan, creating launch materials, and coordinating cross-functional teams to ensure a successful release
ASSUMPTION: These sample projects are designed to assess the candidate's ability to think strategically, execute tactically, and drive results in a fast-paced environment.
❓ Key Questions to Ask During Interview
- How does this role fit into Thanx's overall GTM strategy, and how can I contribute to its success?
- What are the most significant challenges facing the restaurant industry, and how does Thanx's platform address them?
- How does Thanx support the growth and development of its employees, and what opportunities are there for career advancement in this role?
- What is the company's approach to remote work, and how does it support the success of remote employees?
- How does Thanx measure the success of its product marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to think critically and strategically.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and industry knowledge
- Research Thanx's company culture and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
