📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Attentive
🔹 Location: United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving strategic product initiatives, focusing on AI products
- Cross-functional collaboration with Product Management, Marketing, Revenue Enablement, and Customer Success
- Developing go-to-market strategies, messaging, and customer education
- Positioning Attentive as the AI marketing platform for leading brands
ASSUMPTION: This role requires a strong understanding of AI, martech, and ecommerce trends, as well as excellent communication and organizational skills.
📋 Key Responsibilities
✅ Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
✅ Gather and distill feedback from customers and partners about the current product suite and identify new market opportunities
✅ Develop comprehensive messaging and positioning for your product areas
✅ Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products
✅ Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
✅ Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires the ability to influence stakeholders at various levels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years working in product marketing or closely related space, with experience working for a B2B SaaS-based technology startup preferred
Required Skills:
- Deep knowledge of AI, martech, commerce technology, and ecommerce trends and challenges
- Passion for storytelling and bringing products to life through customer success
- Experience influencing cross-functional stakeholders at a variety of levels
- Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
- Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives
Preferred Skills:
- Experience working in a fast-paced startup environment
- Familiarity with marketing automation tools and CRM systems
ASSUMPTION: While not explicitly stated, experience with AI and martech is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $160,000 annually + equity + benefits
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the US market for a Senior Product Marketing Manager role with 5-10 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 1,001-5,000 employees
Founded: 2016
Company Description:
- Attentive is an AI-powered mobile marketing platform transforming the way brands personalize consumer engagement
- Activates real-time data from multiple channels and advanced AI to personalize content, tone, and timing for 1:1 messages
- Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson
Company Specialties:
- Marketing Automation
- Growth Marketing
- Retention Marketing
Company Website: attentive.com
ASSUMPTION: Attentive is a well-established company in the AI marketing space, with a strong focus on personalization and customer engagement.
📊 Role Analysis
Career Level: Senior level, with potential for growth within the marketing team or the company
Reporting Structure: This role reports to the VP of Marketing and works closely with Product Management, Marketing, Revenue Enablement, and Customer Success teams
Work Arrangement: Remote OK, with the option to work from one of Attentive's offices in New York, San Francisco, London, or Sydney
Growth Opportunities:
- Potential to grow within the marketing team or the company as Attentive continues to expand
- Opportunity to work on cutting-edge AI products and shape their go-to-market strategy
- Chance to collaborate with various teams and influence the success of Attentive's platform
ASSUMPTION: This role offers significant growth opportunities, both within the marketing team and the company as a whole.
🌍 Location & Work Environment
Office Type: Attentive has multiple offices worldwide, with a flexible remote work policy
Office Location(s): New York, San Francisco, London, Sydney
Geographic Context:
- Attentive's headquarters are in New York, with additional offices in major tech hubs around the world
- The company has a global customer base, requiring the ability to work with customers and partners across different time zones
- Attentive's flexible remote work policy allows employees to work from home or any of the company's offices
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: Attentive's global presence and flexible work arrangements allow for a diverse and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with the marketing team and other stakeholders
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing expertise and experience
- Understanding of AI, martech, and ecommerce trends
- Communication and presentation skills
- Ability to work cross-functionally and influence stakeholders
Application Tips:
- Highlight your experience with AI, martech, and ecommerce trends in your resume and cover letter
- Prepare examples of your go-to-market strategies, messaging, and customer education materials
- Be ready to discuss your experience with the product feedback loop process and your ability to influence cross-functional stakeholders
ATS Keywords: Product Marketing, AI, Martech, Ecommerce, Go-To-Market, Customer Education, Stakeholder Influence, Product Feedback Loop
ASSUMPTION: Attentive's interview process is designed to assess your product marketing expertise, understanding of AI and martech, and ability to work cross-functionally.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- AI and machine learning tools (e.g., TensorFlow, PyTorch)
ASSUMPTION: Familiarity with marketing automation tools and CRM systems is preferred, as is experience working with AI and machine learning tools.
👔 Cultural Fit Considerations
Company Values:
- Default to Action - Move swiftly and with purpose
- Be One Unstoppable Team - Rally as each other’s champions
- Champion the Customer - Our success is defined by our customers' success
- Act Like an Owner - Take responsibility for Attentive’s success
Work Style:
- Fast-paced and flexible, with a focus on results and execution
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Customer-focused, with a commitment to delivering exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about AI, martech, and ecommerce trends?
- Do you have a proven track record of driving strategic product initiatives and influencing cross-functional stakeholders?
ASSUMPTION: Attentive's company values and work style emphasize speed, collaboration, customer focus, and a results-driven approach.
⚠️ Potential Challenges
- Working with a diverse and global customer base may require adjusting communication styles and time zones
- Attentive's fast-paced environment may require quick decision-making and adaptability
- Collaborating with multiple teams and stakeholders may require strong communication and project management skills
- Attentive's focus on AI and machine learning may require continuous learning and staying up-to-date with the latest trends and technologies
ASSUMPTION: These challenges are inherent to working in a fast-growing, global AI marketing company.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on AI products and requires a strong understanding of AI and machine learning
- Compared to other product marketing roles, this position offers significant growth opportunities and the chance to work on cutting-edge AI products
- Career paths in AI-focused product marketing may differ from those in more traditional marketing roles, with potential for growth into AI or machine learning-focused roles
ASSUMPTION: This role is unique in its focus on AI products and offers significant growth opportunities for candidates with the right skills and experience.
📝 Sample Projects
- Developing go-to-market strategies for new AI products or features
- Creating customer education materials and webinars to showcase Attentive's AI capabilities
- Conducting market research and customer interviews to inform product development and positioning
ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current AI product suite and roadmap?
- How does the marketing team collaborate with product management and other stakeholders to develop go-to-market strategies?
- What are the biggest challenges facing the AI marketing landscape, and how does Attentive address them?
- How does Attentive support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with AI, martech, and ecommerce trends in your resume and cover letter
- Prepare examples of your go-to-market strategies, messaging, and customer education materials
- Be ready to discuss your experience with the product feedback loop process and your ability to influence cross-functional stakeholders
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there are any additional materials they need
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
