📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: CoinFlip
🔹 Location: Chicago, IL, USA
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional collaboration to drive customer engagement and retail growth
- Owning go-to-market strategy and execution for product and retail launches
- Developing and executing high-impact marketing strategies across physical and digital touchpoints
- Managing campaign budgets, timelines, media planning, and creative production
- Building strategic presentations and business cases for senior leadership
ASSUMPTION: This role requires a strong background in retail marketing and out-of-home advertising, with a focus on driving customer engagement and retail growth through integrated marketing campaigns.
📋 Key Responsibilities
✅ Lead cross-functional collaboration with Analytics, Marketing, Product, Technology, and external vendors to develop and execute high-impact marketing strategies that drive customer engagement and retail growth
✅ Own go-to-market (GTM) strategy and execution for product and retail launches, with a focus on maximizing awareness and conversion across physical and digital touchpoints
✅ Partner closely with analytics teams to develop measurement frameworks, track KPIs, and deliver actionable insights that inform ongoing optimization
✅ Design and execute OOH advertising campaigns—such as transit, billboard, and street-level placements—that amplify brand visibility and drive foot traffic to ATM locations
✅ Manage campaign budgets, timelines, media planning, and creative production with a focus on ROI and scalability
✅ Build strategic presentations and business cases for senior leadership, incorporating data and customer insights to influence direction and resource allocation
✅ Craft compelling, customer-facing messaging and product narratives that translate technical capabilities into tangible benefits for everyday users
✅ Develop marketing programs to drive awareness, trial, adoption, and retention among retail consumers, incorporating CRM, promotional offers, and experiential tactics
✅ Stay current on fintech, retail, and crypto marketing trends to proactively position CoinFlip as an industry leader
✅ Continuously evolve product positioning and customer segmentation strategies based on behavioral data, market feedback, and competitive analysis
✅ Other duties as assigned
ASSUMPTION: This role requires a high level of collaboration and communication with various internal teams and external vendors to ensure consistent, compelling storytelling across every customer touchpoint.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of marketing experience, with a strong background in retail marketing and out-of-home (OOH) or location-based advertising
Required Skills:
- Proven experience leading integrated marketing campaigns—across physical retail, digital media, and offline channels—to reach and convert customers
- Comfortable managing relationships with media agencies, creative vendors, and OOH providers
- Highly analytical with a data-informed mindset—skilled at interpreting marketing performance data and translating it into strategic insights
- Demonstrated ability to develop audience segmentation, product positioning, and lifecycle marketing strategies grounded in consumer behavior
- Exceptional communicator, able to present confidently and influence stakeholders at all levels, including executive leadership
- Experience working in fast-paced, cross-functional environments, balancing agility with structure to deliver consistent outcomes
- Knowledge of marketing measurement tools and techniques (e.g., footfall attribution, brand lift studies, A/B testing)
Preferred Skills:
- Experience working directly with product and product marketing teams, preferably within fintech, crypto, or consumer tech industries
- Passion for emerging tech, crypto, and how marketing can educate and convert mass-market audiences
ASSUMPTION: Candidates with a strong analytical mindset and proven experience in leading integrated marketing campaigns are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 USD (Based on industry standards for a Senior Product Marketing Manager in the Financial Services sector with 7+ years of experience)
Benefits:
- Health Insurance
- Dental Insurance
- Vision Insurance
- Retirement Savings Plan
- Performance Based Bonuses
- Paid Time Off
Working Hours: 40 hours per week, with flexibility for occasional overtime as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: CoinFlip operates in the Financial Services industry, focusing on providing consumers with simple and secure access to buy and sell cryptocurrency through its global digital currency platform.
Company Size: CoinFlip has 201-500 employees, making it a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: CoinFlip was founded in 2015, with headquarters in Chicago, IL, USA.
Company Description:
- Operates the world's largest network of cryptocurrency ATMs by transaction volume, with more than 5,500 kiosks across 49 U.S. states, Puerto Rico, Canada, Australia, New Zealand, South Africa, Italy, Panama, Brazil, Mexico, and Spain.
- Offers CoinFlip Preferred, a personalized over-the-counter service for investors, and CoinFlip Ventures, an investment group supporting early-stage crypto and web3 projects.
- Provides the CoinFlip Crypto Wallet, a self-custodial cryptocurrency wallet available for iOS and Android devices.
Company Specialties:
- bitcoin
- ethereum
- blockchain
- cryptocurrency
- litecoin
- dogecoin
- BNB
- dash
- stellar lumens
- USDC
- chainlink
- cryptocurrency regulations
- fintech
- and finance
Company Website: www.CoinFlip.tech
ASSUMPTION: CoinFlip's focus on cryptocurrency and fintech makes it an attractive option for candidates interested in emerging technologies and financial services.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving marketing strategies and cross-functional collaboration
Reporting Structure: This role will report directly to the Head of Marketing or a similar senior-level position within the marketing department.
Work Arrangement: On-site, with occasional flexibility for remote work as needed
Growth Opportunities:
- Potential to advance to a director or vice president role within the marketing department as the company continues to grow and expand its offerings.
- Opportunities to gain experience in various aspects of marketing, including product marketing, retail marketing, and out-of-home advertising.
- Chance to work with a diverse range of internal teams and external vendors, fostering professional development and networking.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience in various aspects of marketing.
🌍 Location & Work Environment
Office Type: CoinFlip's headquarters is located in Chicago, IL, USA, with a modern, collaborative work environment.
Office Location(s): Chicago, IL, USA
Geographic Context:
- Chicago is a major city with a diverse population and a thriving tech industry.
- The city offers a variety of cultural, entertainment, and recreational opportunities.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Standard full-time work schedule, with occasional flexibility for remote work as needed
ASSUMPTION: Chicago offers a dynamic work environment with a diverse range of cultural, entertainment, and recreational opportunities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth phone or video interview with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Customer segmentation and product positioning
- Presentation and influencing skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in retail marketing and out-of-home advertising.
- Be prepared to discuss your approach to integrated marketing campaigns and your ability to drive customer engagement and retail growth.
- Demonstrate your understanding of CoinFlip's business and the cryptocurrency industry.
ATS Keywords: Retail Marketing, Out-of-Home Advertising, Integrated Marketing Campaigns, Data Analysis, Customer Segmentation, Product Positioning, Marketing Strategy, Cross-Functional Collaboration
ASSUMPTION: CoinFlip's interview process is designed to assess candidates' marketing skills, strategic thinking, and ability to collaborate with internal teams and external vendors.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: This role requires proficiency in marketing automation tools, CRM software, data analysis and visualization tools, project management tools, and design and creative tools.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Excellence
Work Style:
- Agile and adaptable, with a focus on continuous improvement
- Data-driven and analytical, with a strong emphasis on performance metrics and KPIs
- Collaborative and team-oriented, with a focus on cross-functional collaboration and communication
- Customer-focused, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- How do you stay current on fintech, retail, and crypto marketing trends, and how do you apply this knowledge to your marketing strategies?
- Can you provide an example of a time when you developed and executed a successful integrated marketing campaign, and what was the outcome?
- How do you balance data-driven decision-making with creativity and innovation in your marketing strategies?
ASSUMPTION: CoinFlip values candidates who are innovative, customer-centric, collaborative, and committed to excellence in their work.
⚠️ Potential Challenges
- Managing relationships with multiple internal teams and external vendors may require strong communication and project management skills.
- Working in a fast-paced, dynamic industry like cryptocurrency may present unique challenges and require adaptability.
- Balancing the need for data-driven decision-making with the need for creative and innovative marketing strategies may require a delicate balance.
- On-site work arrangement may require commuting to CoinFlip's headquarters in Chicago, IL, USA.
ASSUMPTION: These potential challenges require strong communication, adaptability, and strategic thinking to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on retail marketing and out-of-home advertising within the cryptocurrency industry.
- Compared to other product marketing roles, this position requires a strong background in retail marketing and out-of-home advertising, with a focus on driving customer engagement and retail growth.
- Career progression in this role may follow a path similar to other marketing roles, with opportunities to advance to director or vice president positions within the marketing department.
ASSUMPTION: This role offers a unique opportunity to work in the cryptocurrency industry, with a focus on retail marketing and out-of-home advertising.
📝 Sample Projects
- Developing and executing an integrated marketing campaign to launch a new cryptocurrency ATM kiosk in a high-traffic retail location
- Conducting market research to identify target audiences and develop customer segmentation strategies for CoinFlip's retail marketing initiatives
- Collaborating with the product development team to define product positioning and messaging for a new cryptocurrency offering
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Marketing Manager at CoinFlip might work on, with a focus on driving customer engagement and retail growth through integrated marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to marketing and how this role fits into the broader marketing strategy?
- How does CoinFlip measure the success of its marketing campaigns, and how does this role contribute to those metrics?
- What are the biggest challenges facing the cryptocurrency industry, and how does CoinFlip plan to address them through its marketing initiatives?
- How does CoinFlip support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the cryptocurrency industry, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
