📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, AI Platform
🔹 Company: Box
🔹 Location: Redwood City, CA
🔹 Job Type: Full-time, Hybrid (2 days on-site per week)
🔹 Category: Technology, Information and Internet
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Acting as a technical voice for the market to drive AI platform awareness, adoption, and success
- Developing and executing a content strategy targeting developers
- Partnering with internal teams and strategic AI partners to create compelling content
- Monitoring trends, competitor offerings, and emerging technologies to inform product and marketing strategies
- Acting as an internal champion and subject matter expert for the AI platform
ASSUMPTION: This role requires a strong understanding of AI technology and the ability to translate complex concepts into understandable content for both technical and non-technical audiences.
📋 Key Responsibilities
✅ Lead comprehensive evaluations and benchmarking of Box’s AI platform models and services, documenting performance and capabilities for both internal and external audiences
✅ Develop and execute a content strategy for the AI platform, targeting developers, that includes technical blog posts, documentation, code samples, video demos, and social media engagement
✅ Drive co-marketing initiatives with strategic AI partners to expand the reach and adoption of the AI platform, including joint content creation, webinars, and event participation
✅ Create content including webpages, decks, blogs, and more to define and describe Box’s AI platform
✅ Maintain deep expertise in the AI platform landscape, continuously monitoring trends, competitor offerings, and emerging technologies to inform product and marketing strategies
✅ Act as the internal champion and subject matter expert for the AI platform, representing the voice of the developer and providing technical guidance to internal teams
✅ Develop strategies to increase developer adoption of our AI platform to grow API consumption
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently and collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Computer Science, Marketing, or a similar discipline)
Experience: 5 years of experience in a customer or developer-facing role, with a demonstrable track record of success with technical products or developer tools
Required Skills:
- Proven experience in product marketing or a similar role
- Deep understanding of AI technology and its applications
- Excellent communication and storytelling skills
- Ability to analyze data and draw actionable insights
- Experience with content creation and management
- Familiarity with AI platforms and developer tools
Preferred Skills:
- Experience with AI platform marketing or similar roles
- Familiarity with Box’s products and services
- Experience working with strategic partners
ASSUMPTION: Candidates with experience in AI platform marketing or similar roles may have an advantage in this position.
💰 Compensation & Benefits
Salary Range: $165,000 - $206,500 USD per year
Benefits:
- Healthcare Benefits
- Stock Options
- Equity
- Additional Box Benefits + Perks
Working Hours: Full-time, 40 hours per week, with a focus on Tuesdays and Thursdays on-site
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Box is a leading Content Cloud company, providing secure content management, collaboration, and AI-powered workflows to organizations worldwide
Company Size: Box has 1,001-5,000 employees, offering a mid-sized company experience with ample opportunities for collaboration and growth
Founded: Box was founded in 2005 and went public in 2015, with a strong focus on innovation and customer success
Company Description:
- Box is the world’s leading Content Cloud, empowering organizations to power secure collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI
- Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide
- Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia
Company Specialties:
- Cloud Content Management
- File Sharing
- Collaboration
- FTP Replacement
- Mobile Enterprise Security
- Enterprise Content Management
- Content Management
- Enterprise Software
- EFSS
- Business software
- Content Cloud
- E-Signature
- and E-Sign
Company Website: http://www.box.com
ASSUMPTION: Box’s focus on innovation, collaboration, and customer success makes it an attractive employer for candidates seeking a dynamic and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is at the senior level, offering significant responsibility and the opportunity to make a substantial impact on the AI platform’s success
Reporting Structure: The Senior Product Marketing Manager, AI Platform will report directly to the VP of Product Marketing and work closely with cross-functional teams, including Product, Engineering, and Sales
Work Arrangement: This role is hybrid, with a focus on Tuesdays and Thursdays on-site, offering flexibility for remote work on other days
Growth Opportunities:
- Potential career progression to a Director or VP role within Product Marketing or a related field
- Opportunities to expand skills and expertise in AI platform marketing and content strategy
- Chance to work with and learn from experienced leaders in the field
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Box’s headquarters in Redwood City, CA, offers a modern and collaborative work environment with state-of-the-art facilities and amenities
Office Location(s): 900 Jefferson Ave, Redwood City, CA 94063, US
Geographic Context:
- Redwood City is located in the San Francisco Bay Area, offering easy access to major tech hubs and cultural attractions
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters
- Redwood City is home to a diverse and vibrant community, with a mix of urban and suburban neighborhoods
Work Schedule: The work schedule is full-time, with a focus on Tuesdays and Thursdays on-site, offering flexibility for remote work on other days
ASSUMPTION: Box’s Redwood City headquarters offers a dynamic and collaborative work environment, with easy access to major tech hubs and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter to discuss the role and qualifications
- Technical assessment or case study to evaluate AI platform knowledge and marketing skills
- On-site or video interview with the hiring manager and other team members to discuss the role, team dynamics, and cultural fit
- Final interview with the VP of Product Marketing or another senior leader to discuss career growth and company alignment
- Background check and offer extension
Key Assessment Areas:
- AI platform knowledge and expertise
- Marketing skills and experience
- Communication and storytelling abilities
- Data analysis and interpretation skills
- Cultural fit and alignment with Box’s values and mission
Application Tips:
- Highlight relevant AI platform experience and marketing achievements in your resume and cover letter
- Prepare for technical assessments or case studies by brushing up on your AI platform knowledge and marketing skills
- Research Box’s products, services, and company culture to demonstrate your enthusiasm and alignment
- Practice common interview questions and be ready to discuss your career goals and how this role fits into your long-term plans
ATS Keywords: AI platform, product marketing, content strategy, developer targeting, AI technology, data analysis, communication skills, collaboration, innovation, enterprise AI
ASSUMPTION: Box’s interview process is designed to evaluate candidates’ technical skills, marketing expertise, and cultural fit, with a focus on finding the best match for the role and the team.
🛠️ Tools & Technologies
- AI platform-specific tools and technologies (e.g., Box’s AI platform, other AI platforms, and relevant APIs)
- Marketing automation and content management tools (e.g., Marketo, Contentful, or similar platforms)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, or Tableau)
- Collaboration and productivity tools (e.g., Microsoft Office, Google Workspace, or Slack)
ASSUMPTION: Candidates should have experience with AI platform-specific tools and technologies, marketing automation tools, and data analysis tools to be successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first and strive to understand their needs and exceed their expectations
- Innovation: We foster a culture of continuous learning and improvement, encouraging employees to challenge the status quo and drive change
- Collaboration: We believe in the power of teamwork and work together to achieve our goals
- Integrity: We act with honesty and integrity in all our interactions, both internally and externally
- Balance: We prioritize work-life balance and support our employees’ personal and professional growth
Work Style:
- Dynamic and fast-paced, with a focus on innovation and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on using data to inform decision-making and strategy
- Customer-focused, with a strong commitment to understanding and meeting customer needs
Self-Assessment Questions:
- Do you have a deep understanding of AI technology and its applications in a business context?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and continuous improvement?
- Do you thrive in a collaborative and team-oriented work environment, with a strong emphasis on cross-functional collaboration?
- Are you data-driven and analytical, with a strong commitment to using data to inform decision-making and strategy?
- Do you have a strong customer focus, with a commitment to understanding and meeting customer needs?
ASSUMPTION: Box’s culture values innovation, collaboration, and customer obsession, with a strong emphasis on data-driven decision-making and continuous improvement.
⚠️ Potential Challenges
- The AI platform landscape is constantly evolving, requiring continuous learning and adaptation
- Balancing the needs of internal stakeholders, external partners, and customers can be challenging, requiring strong communication and negotiation skills
- Working with sensitive customer data and ensuring compliance with relevant regulations can be complex and time-consuming
- The role may require occasional travel to attend industry events, conferences, or client meetings
ASSUMPTION: These challenges can be overcome with strong technical skills, attention to detail, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on AI platform knowledge and expertise
- Unlike other roles, this position requires a strong understanding of AI technology and its applications in a business context
- Career progression in this role may lead to specialized positions within AI platform marketing or related fields, rather than broader marketing roles
ASSUMPTION: This role is unique in its focus on AI platform marketing and requires a specialized skill set and knowledge base.
📝 Sample Projects
- Developing a comprehensive content strategy for Box’s AI platform, including technical blog posts, documentation, code samples, and video demos
- Creating a joint content marketing campaign with a strategic AI partner, including webinars, event participation, and co-branded content
- Conducting a competitive analysis of other AI platforms and developing a unique value proposition for Box’s AI platform
ASSUMPTION: These projects demonstrate the range of responsibilities and the level of expertise required for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader product marketing strategy for Box’s AI platform?
- What are the key priorities for the first 90 days in this role?
- How does Box support the professional development and growth of its employees?
- What are the most challenging aspects of working in AI platform marketing, and how can this role help me overcome them?
- How does Box foster a culture of innovation and continuous improvement, and how can I contribute to this culture in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant AI platform experience and marketing achievements
- Prepare for technical assessments or case studies by brushing up on your AI platform knowledge and marketing skills
- Research Box’s products, services, and company culture to demonstrate your enthusiasm and alignment
- Practice common interview questions and be ready to discuss your career goals and how this role fits into your long-term plans
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
