📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Amazon Fresh
🔹 Company: Amazon
🔹 Location: Seattle, WA; New York, NY; Irvine, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing outbound channel marketing plans for Amazon Fresh
- Optimizing customer targeting strategies to drive qualified traffic to stores
- Collaborating cross-functionally to derive insights from Amazon content ranking-engine data
- Managing multiple priorities and thriving in a fast-paced, high-growth environment
- Leading cross-functional projects and driving innovative marketing strategies
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and customer obsession.
📋 Key Responsibilities
✅ Conceptualize, build, and execute outbound channel marketing plans for new store launches
✅ Oversee customer targeting strategy and execution, refining segments to optimize marketing effectiveness
✅ Deeply understand and articulate the target customer, staying informed about new and competitive products, trends, and opportunities
✅ Measure, track, and optimize key traffic drivers to accomplish business goals, documenting results and sharing best practices
✅ Partner with stakeholders to derive critical insights from Amazon content ranking-engine data and synthesize recommendations to improve campaign performance and reach
✅ Manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment
ASSUMPTION: This role involves a mix of strategic planning, creative development, data analysis, and cross-functional collaboration to drive traffic and growth for Amazon Fresh.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on online and offline marketing, campaign management, and data analysis
Required Skills:
- Proven experience in product marketing, campaign management, and data analysis
- Strong analytical skills and ability to make data-driven decisions
- Excellent communication and stakeholder management skills
- Proven ability to lead cross-functional projects and drive innovative marketing strategies
- Familiarity with Amazon's content ranking-engine data and tools
Preferred Skills:
- Experience in the grocery or retail industry
- Fluency in multiple languages
- Proven ability to work in a highly ambiguous and fast-paced environment
ASSUMPTION: Candidates should have a strong background in product marketing, with a proven track record of driving traffic and growth through data-driven strategies and innovative campaigns.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on experience and location)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and employee stock awards
- Generous paid time off and parental leave
- On-site services and amenities (at select locations)
Working Hours: Full-time, typically Monday-Friday, with potential flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for a senior product marketing role at Amazon, with consideration for experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is known for its innovative culture, rapid growth, and commitment to sustainability
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure services (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's size and diverse business portfolio provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior-level role with potential for management or leadership opportunities
Reporting Structure: This role reports directly to the Senior Manager of Product Marketing for Amazon Fresh
Work Arrangement: On-site, with potential flexibility for remote work
Growth Opportunities:
- Potential to move into management or leadership roles within the marketing organization
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to various aspects of Amazon's business, fostering a well-rounded understanding of the company's operations
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Amazon Fresh's traffic and growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with on-site amenities (at select locations)
Office Location(s): Seattle, WA; New York, NY; Irvine, CA
Geographic Context:
- Seattle, WA: Headquarters of Amazon, with a vibrant tech industry and a high cost of living
- New York, NY: A major hub for Amazon's operations, with a diverse population and a fast-paced work environment
- Irvine, CA: Home to Amazon's Southern California operations, with a mix of urban and suburban environments
Work Schedule: Full-time, typically Monday-Friday, with potential flexibility for remote work
ASSUMPTION: The location of this role may impact the cost of living, commuting time, and overall work-life balance for the candidate.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and situational interviews with the hiring manager and potential team members
- Case study or project presentation, depending on the role
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Customer obsession and understanding of the target audience
- Strategic planning and creative development
- Cross-functional collaboration and stakeholder management
Application Tips:
- Highlight relevant experience in product marketing, campaign management, and data analysis
- Tailor your resume and cover letter to emphasize your skills and experience in the context of this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and customer-centric mindset
ATS Keywords: Product Marketing, Campaign Management, Data Analysis, Customer Targeting, Traffic Optimization, Amazon Fresh, Amazon Web Services, Amazon Prime Video, Alexa
ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's problem-solving skills, customer obsession, and strategic thinking, as well as their ability to work collaboratively in a fast-paced environment.
🛠️ Tools & Technologies
- Amazon's proprietary marketing tools and platforms
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management tools (e.g., Asana, JIRA, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and the project, but Amazon provides its employees with access to industry-leading software and resources.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on making informed decisions based on data and insights
- Customer-centric, with a deep understanding of customer needs and preferences
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and customer preferences in the grocery retail sector?
- Can you provide an example of a time when you had to manage multiple, competing priorities and thrive in a fast-paced environment?
- How do you approach creative development and strategic planning in a data-driven context?
ASSUMPTION: Candidates should be prepared to demonstrate their ability to thrive in Amazon's fast-paced, collaborative, and data-driven work environment, with a strong focus on customer obsession and innovation.
⚠️ Potential Challenges
- Managing multiple, competing priorities and thriving in a fast-paced, high-growth category environment
- Staying informed about new and competitive products, trends, and opportunities in the grocery retail sector
- Navigating Amazon's large and complex organizational structure, with numerous stakeholders and cross-functional teams
- Adapting to changes in the business and market conditions, with a focus on continuous improvement and innovation
ASSUMPTION: These challenges are inherent to working in a fast-paced, high-growth category environment, and successful candidates will be able to thrive in this dynamic and ever-evolving landscape.
📈 Similar Roles Comparison
- This role is unique in its focus on driving traffic and growth for Amazon Fresh, with a strong emphasis on customer targeting and data-driven decision making
- Compared to other product marketing roles, this position requires a deeper understanding of Amazon's content ranking-engine data and tools
- Career path comparison: This role offers significant growth potential, with opportunities to move into management or leadership positions within the marketing organization
ASSUMPTION: This role is distinct in its focus on driving traffic and growth for Amazon Fresh, with a unique blend of strategic planning, creative development, data analysis, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive traffic to a new Amazon Fresh store launch
- Analyzing customer data to identify trends and opportunities, and refining targeting strategies to optimize marketing effectiveness
- Partnering with stakeholders to derive insights from Amazon content ranking-engine data and synthesize recommendations to improve campaign performance and reach
ASSUMPTION: These sample projects illustrate the data-driven, customer-centric, and collaborative nature of this role, with a focus on driving traffic and growth for Amazon Fresh.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within Amazon?
- How does Amazon support the professional development and growth of its employees in this role?
- Can you provide an example of a time when Amazon Fresh faced a significant challenge or setback, and how the team responded to overcome it?
- How does Amazon Fresh approach innovation and continuous improvement in its marketing strategies and tactics?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the team dynamics, growth opportunities, and performance metrics for this role, as well as Amazon's approach to innovation and continuous improvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your skills and experience in product marketing, campaign management, and data analysis, with a focus on driving traffic and growth
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills, customer-centric mindset, and strategic thinking
- Follow up with the hiring manager or HR representative within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
