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Senior Product Marketing Manager- Aseptic Filling

Cytiva
Full-time
On-site
Burnaby, British Columbia, Canada
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Marketing Manager - Aseptic Filling

πŸ”Ή Company: Cytiva

πŸ”Ή Location: Burnaby, British Columbia, Canada

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Biotechnology Research

πŸ”Ή Date Posted: 2025-05-30

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (preference for greater Boston, MA or Vancouver, CAN areas)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing product value propositions, messaging frameworks, and GTM plans
  • Supporting new product introductions and launches
  • Translating customer insights and product capabilities into compelling messaging
  • Collaborating with cross-functional teams to align product strategy with market needs
  • Enabling sales with key content, tools, and training
  • Monitoring product performance and competitive dynamics
  • Optimizing marketing funnel metrics and driving conversions

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

πŸ“‹ Key Responsibilities

βœ… Developing and executing targeted marketing growth strategies for a ~$50M business

βœ… Supporting new product introductions by leading launch planning and readiness

βœ… Translating customer insights and product capabilities into compelling messaging

βœ… Collaborating with segment and commercial teams to align product strategy with market needs

βœ… Enabling sales with key content, tools, and training

βœ… Monitoring product performance, adoption, and competitive dynamics

βœ… Being accountable for product portfolio orders achievement in partnership with Sales

βœ… Owning and optimizing the marketing funnel metrics (MQLs, SQLs, funnel additions)

βœ… Leading problem solving to improve funnel health and marketing-driven conversion

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in Life Sciences, business, or a related field (MBA preferred)

Experience: 8+ years in marketing, product management, sales, or marketing communications in B2B markets

Required Skills:

  • Proven ability to develop messaging and positioning strategies
  • Experience executing go-to-market plans
  • Strong collaboration skills with cross-functional stakeholders
  • Excellent communication and content development skills
  • Experience launching new products in a global business environment

Preferred Skills:

  • Experience with Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation, and PSPs

ASSUMPTION: Candidates with experience in the life sciences industry or related fields may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $110,000 - $140,000 CAD (based on experience and location)

Benefits:

  • Paid Time Off
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Biotechnology Research. Cytiva is a global leader dedicated to helping customers discover and commercialize the next generation of therapeutics.

Company Size: 10,001+ employees. As part of Danaher, Cytiva offers a large, diverse work environment with opportunities for growth and development.

Founded: Cytiva was founded in 2019, following the acquisition of Pall Corporation's life sciences business by Danaher.

Company Description:

  • Cytiva enables the development, manufacture, and delivery of transformative medicines to patients
  • Part of Danaher, a global science and technology leader
  • Dedicated to accelerating the impact of tomorrow’s science and technology innovation to improve human health

Company Specialties:

  • Biotechnology
  • mRNA
  • bioprocess
  • cell therapy
  • gene therapy
  • lab filtration
  • molecular biology
  • nanomedicine
  • downstream
  • upstream
  • bioreactor
  • cell culture
  • aseptic filling

Company Website: www.cytiva.com

ASSUMPTION: Cytiva's focus on innovation and customer success creates an environment that values continuous improvement and collaboration.

πŸ“Š Role Analysis

Career Level: Experienced professional with a focus on strategic marketing and product management

Reporting Structure: This role reports to the Marketing Director for Integrated Solutions within the Hardware Solutions operating company

Work Arrangement: On-site, with a preference for the greater Boston, MA or Vancouver, CAN areas. The position has runway for leadership opportunities across Cytiva’s marketing organization, Hardware Solutions operating company, and the Biotechnology Group more broadly

Growth Opportunities:

  • Leadership opportunities within Cytiva’s marketing organization, Hardware Solutions operating company, and the Biotechnology Group
  • Potential to work on diverse projects across the biotechnology industry
  • Chance to develop skills in strategic marketing, product management, and cross-functional collaboration

ASSUMPTION: This role offers opportunities for career growth and development within Cytiva and the broader biotechnology industry.

🌍 Location & Work Environment

Office Type: Cytiva's Burnaby, BC office is a modern, collaborative workspace designed to facilitate innovation and productivity

Office Location(s): Burnaby, BC, Canada (preference for candidates based in the greater Boston, MA or Vancouver, CAN areas)

Geographic Context:

  • Burnaby, BC is located near Vancouver, offering a mix of urban and outdoor living
  • The region is home to a thriving biotechnology industry, with numerous companies and research institutions
  • Candidates should be comfortable working in a multicultural, diverse environment

Work Schedule: Full-time, typically 40 hours per week, with the possibility of occasional global travel (up to 25%) for external customer-facing meetings and internal Kaizen workshops

ASSUMPTION: Candidates should be comfortable working in an on-site environment and be open to occasional global travel.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with cross-functional team members
  • Final interview with the marketing director

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Communication and presentation skills
  • Cross-functional collaboration and stakeholder management
  • Industry knowledge and understanding of Cytiva's products and market

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Demonstrate your understanding of Cytiva's products and the biotechnology industry
  • Prepare examples of your marketing and product management achievements
  • Be ready to discuss your approach to strategic planning, messaging development, and go-to-market strategies

ATS Keywords: Product Marketing, Messaging Development, Go-To-Market Plans, Collaboration, Communication, Content Development, Product Launch, Market Strategy, Customer Insights, Sales Enablement, Performance Monitoring, Problem Solving, Marketing Funnel Optimization, B2B Marketing, Cross-Functional Collaboration, Life Sciences Knowledge

ASSUMPTION: Cytiva's interview process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge.

πŸ› οΈ Tools & Technologies

  • Danaher Business Tools (DBS): Transformative Marketing, Launch Excellence, Strategic Segmentation, and PSPs
  • Marketing automation and analytics platforms
  • Customer relationship management (CRM) software
  • Project management tools

ASSUMPTION: Candidates should be comfortable using marketing tools and platforms, as well as project management software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer Success
  • One Cytiva
  • Integrity
  • Safety

Work Style:

  • Collaborative and cross-functional
  • Data-driven and strategic
  • Focused on continuous improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional work environment?
  • Are you comfortable working with data and using it to inform strategic decisions?
  • Do you embrace a culture of continuous improvement and innovation?

ASSUMPTION: Cytiva values candidates who are strong communicators, strategic thinkers, and comfortable working in a collaborative, data-driven environment.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic biotechnology industry
  • Balancing strategic planning with tactical execution
  • Collaborating effectively with cross-functional teams
  • Occasional global travel (up to 25%) for external customer-facing meetings and internal Kaizen workshops

ASSUMPTION: These challenges require strong communication, organizational, and time management skills, as well as the ability to work effectively in a dynamic, collaborative environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on Cytiva's Aseptic Filling products and market
  • Similar roles may be found within other biotechnology companies, focusing on different product portfolios or market segments
  • Career paths may include progression to leadership roles within Cytiva's marketing organization, Hardware Solutions operating company, or the Biotechnology Group

ASSUMPTION: This role offers a unique opportunity to work on Cytiva's Aseptic Filling products and market, with potential for career growth and development within the company.

πŸ“ Sample Projects

  • Developing a messaging framework and go-to-market plan for a new Aseptic Filling product launch
  • Conducting customer interviews and market research to inform product positioning and strategy
  • Collaborating with cross-functional teams to create sales enablement content and tools

ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and tactical nature of the role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams within Cytiva and the broader biotechnology industry?
  • What opportunities are there for professional development and growth within Cytiva?
  • How does Cytiva support work-life balance for its employees?
  • What is the company's approach to innovation and continuous improvement?

ASSUMPTION: These questions help candidates understand the role's priorities, culture, and opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.