📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Asia
🔹 Company: Remitly
🔹 Location: Seattle, Washington, United States (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK (based on manager approval)
🚀 Job Overview
Key aspects of this role include:
- Developing marketing campaigns based on insights and industry trends to improve customer acquisition efforts on digital channels
- Conducting market campaign measurements and research methods to support customer acquisition efforts
- Devising and evaluating internal data and platform to implement campaign analyses
- Analyzing marketing campaigns to create and implement optimization recommendations
- Providing management with information and proposals, identifying marketing strategies and evaluating best methods to implement marketing procedures
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to collaborate effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop marketing campaigns based on insights and industry trends to improve customer acquisition efforts on digital channels, collaborating across marketing teams
✅ Conduct market campaign measurements and test research methods to support customer acquisition efforts
✅ Devise and evaluate internal data and platform to implement campaign analyses
✅ Analyze marketing campaigns to create and implement optimization recommendations
✅ Provide management with information and proposals, identifying marketing strategies and evaluating best methods to implement marketing procedures
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration to drive customer acquisition and retention.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Marketing Analytics, Market Research, or a related field
Experience: 3 years of experience with building business cases for the development of new features and customer experiences. In the alternative, the employer will accept two years of experience in lieu of a Bachelor’s degree in Marketing, Marketing Analytics, Market Research, or a related field.
Required Skills:
- Proven experience in building integrated marketing launch plans for new promotions, new products, or new campaigns
- Experience leading stakeholder management, especially working with Product, Analysts, and various Marketing stakeholders
- Experience managing key accounts, customer acquisition, and digital campaign management for new and existing clients on website, paid social and paid search
- Experience with customer acquisition strategy development and retention marketing
- Experience working with cross-functional technical and non-technical teams
- Experience with Tableau, Google Marketing Platform, and basic SQL
Preferred Skills:
- 1 year of experience as a People Manager
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital channels and customer acquisition. Experience with data analysis tools and cross-functional teamwork is essential.
💰 Compensation & Benefits
Salary Range: $160,000.00 - $200,000.00 per year
Benefits:
- Flexible paid time off
- Health, dental, and vision benefits + 401k plan with company matching
- Company contributions to your HSA plan, if you choose one
- Employee Stock Purchase Plan (ESPP) available for eligible employees
- Continuing education and corridor travel benefits
Working Hours: Full-time position, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the Seattle area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically international payments and remittance
Company Size: 1,001-5,000 employees (as of 2025)
Founded: 2011
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders
- Remitly is committed to transforming lives through trusted financial services that transcend borders
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- and Lending
Company Website: http://www.remitly.com
ASSUMPTION: Remitly is a well-established company in the international payments industry, with a strong focus on digital innovation and customer experience.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Director of Product Marketing
Reporting Structure: This role is part of the Marketing department and will work closely with Product, Analytics, and other Marketing teams
Work Arrangement: Remote OK, with flexible hours and the possibility of working from anywhere in the U.S. (based on manager approval)
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing department
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience in a fast-paced, dynamic environment and work with a diverse, global team
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remitly has multiple offices worldwide, but this role can be performed remotely from anywhere in the U.S. (based on manager approval)
Office Location(s): Seattle, Washington, United States (with additional offices in Manila, Managua, Cork, London, Krakow, Singapore, Spokane, Tel Aviv, Amsterdam, Arlington, and New Westminster)
Geographic Context:
- The Seattle office is located in the heart of the city, offering easy access to public transportation and numerous amenities
- Seattle is known for its vibrant tech industry, diverse culture, and natural beauty
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time, with flexible hours and the possibility of working remotely
ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the U.S., with the flexibility to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study
- Interview with the hiring manager and/or team members
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Marketing strategy and campaign development
- Data analysis and interpretation
- Cross-functional teamwork and collaboration
- Problem-solving and adaptability
Application Tips:
- Highlight your experience with digital marketing campaigns and customer acquisition strategies
- Demonstrate your ability to analyze data and draw insights to inform marketing decisions
- Showcase your experience working with cross-functional teams and stakeholders
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Marketing strategy, customer acquisition, digital campaigns, data analysis, cross-functional teamwork, stakeholder management, campaign optimization, integrated marketing plans, retention marketing, business case development
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, data analysis skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Tableau
- Google Marketing Platform
- Basic SQL
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
ASSUMPTION: Candidates should have experience with data visualization tools, marketing automation platforms, and CRM software.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- One team, one dream
- Think big, start small, move fast
- Embrace diversity
- Be a force for good
Work Style:
- Collaborative and data-driven
- Fast-paced and dynamic
- Focused on customer acquisition and retention
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about driving customer acquisition and retention through data-driven marketing strategies?
- Do you have experience working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Remitly values candidates who are customer-focused, collaborative, and data-driven, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The role may require working with large datasets and complex marketing campaigns, which can be challenging and time-consuming
- Cross-functional teamwork and collaboration may present communication and coordination challenges
- The remote work arrangement may require self-discipline and time management skills to maintain productivity
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
ASSUMPTION: Candidates should be prepared to tackle complex marketing challenges, work effectively with cross-functional teams, and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Senior Digital Marketing Manager position, but with a specific focus on the Asia market
- Unlike other marketing roles, this position requires a strong understanding of the Asia market and its unique cultural and economic dynamics
- Career progression in this role may lead to a Director of Marketing or similar leadership position
ASSUMPTION: This role is unique in its focus on the Asia market, requiring candidates with relevant experience and cultural understanding.
📝 Sample Projects
- Developing and executing a marketing campaign to increase customer acquisition in the Asia market
- Analyzing customer data to identify trends and opportunities for retention marketing strategies
- Collaborating with cross-functional teams to launch a new product or feature in the Asia market
ASSUMPTION: Sample projects in this role may involve market research, campaign development, data analysis, and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Remitly support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Remitly foster a culture of diversity, equity, and inclusion?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, data analysis skills, and cross-functional teamwork
- Prepare for the interview by researching Remitly's company culture, values, and recent news
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
