Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Stellar Development Foundation

🔹 Location: San Francisco, California, United States

🔹 Job Type: Hybrid

🔹 Category: Software Development

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Stellar's payment, wallets, and ramps portfolio
• Collaborating cross-functionally with product, business development, marketing, and communication teams
• Driving partner adoption and end-user engagement across the global Stellar ecosystem
• Creating high-impact enablement materials and content that demonstrates real business results

ASSUMPTION: This role requires a strong understanding of B2B marketing, particularly in the payments, banking, and fintech industries. Familiarity with blockchain technology and Stellar's unique value proposition will be crucial for success.

📋 Key Responsibilities

✅ Market Analysis: Become the subject matter expert on prospective markets, customer segments, and the competitive landscape, using the voice of the customer to inform growth strategies and GTM plans

✅ Product Positioning: Own and develop the positioning, value propositions, and messaging for new and existing solutions built on the Stellar network

✅ Product Launches: Plan and lead new product and partner launches, rallying cross-functional teams around a unified message, audience, and GTM strategy to ensure alignment across teams and channels

✅ Partner Enablement: Partner with the business development team to understand partner needs, and create high-impact enablement materials that drive deal velocity (e.g., pitch decks, one-pagers)

✅ Marketing Campaigns: Partner with marketing and communications teams to bring Stellar payments/wallets/ramps stories to life through events, integrated marketing campaigns, and thought leadership initiatives

✅ Content Creation: Produce a steady-stream of content that aligns to priority use cases and demonstrates real business results (e.g., case studies, blog posts, explainer videos)

ASSUMPTION: This role requires exceptional communication skills, both written and verbal, to effectively convey complex information to various stakeholders. Strong project management skills are also essential to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years in product marketing and GTM strategy, with B2B experience in payments, banking, fintech, and/or blockchain industries

Required Skills:

• Proven ability to distill complex information into understandable, actionable, persuasive messages and strategies
• Experience in generating qualitative and quantitative insights and using those to inform product and marketing strategies
• Strong leadership skills and the ability to lead a cross-functional team from idea inception through completion

Preferred Skills:

• Blockchain experience

ASSUMPTION: While not required, having blockchain experience would be beneficial for understanding Stellar's unique value proposition and competitive landscape.

💰 Compensation & Benefits

Salary Range: $155,000 - $235,000 per year (USD)

Benefits:

• Competitive health, dental & vision coverage with most plans covered at 100% for the employee + any dependents
• Flexible time off + 15 company holidays including a company-wide holiday break
• Up to 12 weeks of paid parental leave for both non-birthing and birthing parents, as well as up to 14 weeks of paid pregnancy leave for birthing parents
• Gym reimbursement ($80 per month)
• Life & ADD (up to $50K)
• Short & Long term disability
• 401K with 4% match
• Health & Dependent Care FSA Accounts
• Commuter benefits with $250/month employer contribution
• Health Savings Account (HSA) with monthly employer contribution
• Family building benefits through Kindbody
• Wellbeing benefits (One Medical, Rightway, Headspace)
• L&D budget of $1,500/year
• Daily lunch and snacks in office
• Company retreats

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the San Francisco Bay Area. The benefits listed are subject to change and may vary based on individual circumstances.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on blockchain technology and financial access

Company Size: 51-200 employees, which means a mid-sized organization with opportunities for collaboration and growth

Founded: 2014, with a mission-driven team working on cutting-edge blockchain technology to create equitable access to the global financial system

Company Description:

• Nonprofit organization based in San Francisco
• Building a common financial platform, designed to be open and accessible to everyone
• Focused on open source financial access for all

Company Specialties:

• Blockchain development
• Financial access and inclusion
• Open-source technology

Company Website: stellar.org

ASSUMPTION: Stellar Development Foundation is a mission-driven organization with a strong focus on collaboration, innovation, and making a positive impact on the world through blockchain technology.

📊 Role Analysis

Career Level: Senior-level position with significant responsibility and influence within the organization

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including product, business development, marketing, and communications

Work Arrangement: Hybrid, with a mix of on-site and remote work. The office is located in San Francisco, California

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the organization expands
• Opportunities to work on cutting-edge blockchain technology and create real-world impact
• Chance to collaborate with and learn from a diverse and talented team

ASSUMPTION: This role offers significant growth potential, both personally and professionally, as the organization continues to grow and expand its impact on the global financial system.

🌍 Location & Work Environment

Office Type: Hybrid, with a mix of on-site and remote work

Office Location(s): San Francisco, California

Geographic Context:

• San Francisco is a major tech hub with a vibrant and diverse culture
• The city offers numerous amenities, including restaurants, parks, and cultural attractions
• San Francisco has a mild Mediterranean climate, with cool summers and mild winters

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote flexibility. The San Francisco office is centrally located and easily accessible by public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Marketing and product strategy
• Communication and presentation skills
• Cultural fit and alignment with Stellar's mission
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Demonstrate your understanding of Stellar's mission and unique value proposition in your application materials
• Prepare for behavioral and situational interview questions that focus on your marketing and product strategy experience

ATS Keywords: Product marketing, go-to-market strategy, B2B experience, payments, banking, fintech, blockchain, leadership, market analysis, content production, cross-functional collaboration, customer insights, positioning, value propositions, messaging

ASSUMPTION: Stellar Development Foundation uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your application materials can help ensure that your resume is properly scanned and considered for the role.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies used by Stellar Development Foundation may vary, but the role requires proficiency in marketing automation, project management, analytics, and content creation tools.

👔 Cultural Fit Considerations

Company Values:

• Open and accessible
• Innovative and collaborative
• Mission-driven and impact-focused

Work Style:

• Cross-functional and collaborative
• Data-driven and analytical
• Agile and adaptable

Self-Assessment Questions:

• Do you share Stellar's commitment to open source financial access for all?
• Are you comfortable working in a cross-functional and collaborative environment?
• Do you thrive in a data-driven and analytical work style?

ASSUMPTION: Stellar Development Foundation values candidates who are passionate about their mission, comfortable working in a collaborative environment, and committed to driving real-world impact through blockchain technology.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment with evolving priorities and deadlines
• Managing multiple projects and stakeholders simultaneously
• Navigating a complex and competitive blockchain landscape
• Adapting to a hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: These challenges can be overcome with strong project management skills, exceptional communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• This role is unique in its focus on blockchain technology and financial access, but shares similarities with other senior product marketing roles in the payments, banking, and fintech industries
• Unlike other roles, this position requires a strong understanding of blockchain technology and its unique challenges and opportunities
• Career progression in this role may involve moving into a more senior leadership position within the marketing department or expanding into other areas of the organization

ASSUMPTION: While this role shares similarities with other senior product marketing positions, its unique focus on blockchain technology and financial access sets it apart and offers a unique opportunity for growth and impact.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new Stellar-based payment solution
• Creating high-impact enablement materials for partners and customers, such as pitch decks and one-pagers
• Producing a case study on the successful integration of Stellar's technology into a financial institution's infrastructure

ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of impact expected in this role. Successful candidates will have experience managing similar projects and driving real-world results.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategies for Stellar's payment, wallets, and ramps portfolio, and how this role will contribute to their evolution?
• How does the marketing team collaborate with other departments, such as product and business development, to ensure alignment and success?
• What are the most significant challenges facing Stellar's growth and expansion, and how can this role help address them?
• How does Stellar support the professional development and growth of its employees, particularly in this role?
• What is the hybrid work arrangement like in practice, and how does the team balance on-site and remote work?

ASSUMPTION: These questions are designed to help you better understand the role, the team, and the organization, and to demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral and situational interview questions that focus on your marketing and product strategy experience
• Research Stellar's mission, unique value proposition, and competitive landscape to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.