📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ConnectWise
🔹 Location: USA Remote - WA
🔹 Job Type: Full-Time, Hybrid (20-40% travel)
🔹 Category: Software Development
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (with travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining innovative go-to-market (GTM) strategies to drive demand
- Executing successful campaigns in assigned markets (Data Protection and Sales Enablement)
- Collaborating with cross-functional teams to create effective messaging and deliver compelling assets
- Analyzing market trends, customer needs, and competitive landscapes
- Managing multiple projects simultaneously while remaining detail-oriented and data-driven
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Provides support to cross-functional teams to lead them towards successful GTM outcomes
✅ Researches, analyzes, and documents findings
✅ Designs, delivers, and executes marketing and communication strategies
✅ Analyzes and assesses performance of marketing strategies and recommends improvements
✅ Creates targets for marketing campaigns and analyzes outcomes compared to strategic objectives and organizational goals
✅ Develops and executes growth strategies for underperforming products
✅ Models new product plans and routes to market, accounting for required resources and payback periods
✅ Drives the end-to-end planning processes and core priority settings
✅ Works with executive leadership to drive outcomes, align business owners and stakeholders, mitigate risks, identify trends, plan strategic breakthroughs, provide feedback on marketing plans, and deliver value to internal and external customers
✅ Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
✅ Communicates the value proposition of products and develops tools to support the selling process
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in product marketing, with a focus on go-to-market strategies and campaign execution
Required Skills:
- Proven track record in product marketing and go-to-market strategy development
- Strong analytical and data-driven mindset
- Excellent communication and presentation skills
- Ability to manage multiple projects and prioritize workloads
- Familiarity with market research methods and tools
- Experience working with cross-functional teams
Preferred Skills:
- Experience in the software industry or technology sector
- Fluency in additional languages
- Certifications in product marketing or related fields
ASSUMPTION: Candidates with experience in the software industry or technology sector may have an advantage in understanding the market and customer needs.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ConnectWise is a leading software company specializing in providing solutions for technology solution providers (TSPs). The software platform helps manage business operations, remote monitoring, and access, quote and proposal automation, and cybersecurity risk assessments.
Company Size: ConnectWise has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ConnectWise was founded in 1982 and has since grown into a robust platform serving the IT Nation.
Company Description:
- ConnectWise is powered by its connections, colleagues, and community, accepting all kinds of individuals, from game-changers and innovators to culture-lovers and humankind.
- The company invites discovery and debate, recognizes key moments as milestones, and values each colleague's unique contributions.
- ConnectWise's inclusive, positive culture ensures that every colleague is valued for their perspectives and skills, giving them the choice of how they make a difference.
Company Specialties:
- Automation
- Help Desk
- Managed Services
- CRM
- Project Management
- Billing
- Quoting
- Quote and proposals
- and RMM
Company Website: https://www.connectwise.com/
ASSUMPTION: ConnectWise's focus on technology solution providers (TSPs) and its extensive platform make it an attractive option for candidates interested in the software industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in product marketing and go-to-market strategies.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing and works closely with cross-functional teams, including product management, sales, and marketing.
Work Arrangement: This role is hybrid, with onsite, remote, and travel requirements (20-40%).
Growth Opportunities:
- Advancement to a Director or Vice President of Product Marketing role
- Expansion into other areas of product management or marketing
- Development of leadership and mentoring skills
ASSUMPTION: The Senior Product Marketing Manager role offers significant growth opportunities for candidates looking to advance their careers in product marketing.
🌍 Location & Work Environment
Office Type: ConnectWise has multiple office locations, with this role being remote with travel requirements.
Office Location(s): Tampa, FL (headquarters), London, England, Sydney, Australia, and Cranberry TWP, PA
Geographic Context:
- The remote nature of this role allows for flexibility in working from various locations within the United States.
- ConnectWise's global presence provides opportunities for international collaboration and travel.
- The company's multiple office locations offer a diverse work environment with various cultural influences.
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role may require candidates to have strong self-motivation and time management skills to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Behavioral and technical interviews with the hiring manager and cross-functional team members
- Final interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing and go-to-market strategy expertise
- Analytical and data-driven mindset
- Communication and presentation skills
- Project management and prioritization skills
- Cultural fit and alignment with ConnectWise's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and accomplishments.
- Be prepared to discuss specific examples of your go-to-market strategy development and campaign execution.
- Demonstrate your ability to analyze market trends and customer needs by preparing a brief market analysis for one of ConnectWise's products.
ATS Keywords: Product Marketing, Go-To-Market Strategy, Campaign Execution, Market Research, Cross-Functional Teams, Data-Driven, Marketing Performance Analysis, Customer Needs Identification, Competitive Analysis
ASSUMPTION: ConnectWise's application process may vary depending on the specific role and location, so it's essential to review the job posting and company website for the most accurate and up-to-date information.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Google Suite (Drive, Docs, Sheets, Slides)
- Microsoft Office (Word, Excel, PowerPoint)
- Social media platforms (LinkedIn, Twitter, Facebook)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the projects and campaigns the Senior Product Marketing Manager is working on.
👔 Cultural Fit Considerations
Company Values:
- Acceptance: We accept all kinds, from game-changers and innovators to culture-lovers and humankind.
- Discovery: We invite discovery and debate, recognizing key moments as milestones.
- Value: We see you and value you for your unique contributions, giving you the choice of how you make a difference.
Work Style:
- Collaborative: ConnectWise fosters a collaborative work environment, encouraging cross-functional teamwork and knowledge sharing.
- Inclusive: The company promotes an inclusive culture, welcoming diverse perspectives and backgrounds.
- Adaptable: ConnectWise's fast-paced and ever-evolving industry requires employees to be adaptable and open to change.
Self-Assessment Questions:
- Do you embrace ConnectWise's value of acceptance, and how do you demonstrate this in your work and personal life?
- How do you approach discovery and debate in your current or previous roles, and what examples can you provide?
- How do you ensure that you are adding value to your team and organization, and giving others the choice of how they make a difference?
ASSUMPTION: ConnectWise's cultural fit considerations are essential for candidates to understand, as they play a significant role in the company's hiring process and overall work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously may be challenging for candidates who struggle with time management or organization.
- Working remotely may require strong self-motivation and discipline for candidates who are not used to a remote work environment.
- Travel requirements (20-40%) may be challenging for candidates with personal or family commitments that limit their availability for travel.
- ConnectWise's fast-paced and ever-evolving industry may present challenges for candidates who prefer a more stable and predictable work environment.
ASSUMPTION: These potential challenges are not insurmountable, and candidates who are aware of their limitations and prepared to address them will be better equipped to succeed in this role.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position may offer more exposure to executive leadership and strategic decision-making processes.
- ConnectWise's focus on technology solution providers (TSPs) may provide unique insights into the technology industry and its trends.
- Candidates with experience in the software industry or technology sector may find this role more aligned with their career path and growth opportunities.
ASSUMPTION: This role may be more suited to candidates with experience in the software industry or technology sector, as it offers unique insights and growth opportunities specific to this field.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the data protection market
- Conducting market research to identify customer needs and preferences for a specific product line
- Creating a competitive analysis report to inform product positioning and messaging
ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in this role. The specific projects and initiatives may vary depending on the company's current priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategies for ConnectWise's products, and how this role would contribute to their evolution?
- How does the cross-functional team structure support the success of the Senior Product Marketing Manager in this role?
- What opportunities exist for growth and development within the Product Marketing team and ConnectWise as a whole?
- How does ConnectWise support work-life balance for its employees, particularly those working remotely?
- What are the most significant challenges facing the technology industry today, and how does this role address them?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the industry, enabling them to make an informed decision about their application and potential career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and accomplishments, emphasizing your go-to-market strategy development and campaign execution skills.
- Prepare a brief market analysis for one of ConnectWise's products, demonstrating your ability to analyze market trends and customer needs.
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
