📌 Core Information
Job Title: Senior Product Marketing Manager
Company: Litmus Automation
Location: Toronto, Ontario
Job Type: Full-time
Category: Marketing
Date Posted: April 21, 2025
Experience Level: 5-10 years
Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and execution of a go-to-market strategy for the industrial AI data platform
- Creating a buyer-focused product marketing playbook and collaborating with various teams to drive product awareness and growth
- Working in a fast-paced, agile environment with a strong focus on speed, growth, and innovation
- Operating in a product marketing environment purpose-built for agility, speed, and growth
ASSUMPTION: This role requires a strategic thinker who can balance long-term vision with immediate execution, thriving in a dynamic and ever-changing environment.
📋 Key Responsibilities
Drive Go-to-Market Strategy:
- Position the edge data platform as the #1 solution in the industrial AI space
- Develop an integrated playbook to identify and engage the ideal buyer, driving product awareness, adoption, and growth
- Leverage data, customer insights, and market intelligence to guide messaging, use cases, and outcomes that resonate with the ideal buyer
ASSUMPTION: Success in this role requires a deep understanding of the target audience, their challenges, and how the platform addresses their specific needs.
Lead Product and New Feature Launches:
- Lead feature launches for the industry-leading edge data platform
- Develop and define the feature release cadence and go-to-market launch motion
- Align marketing, sales, CX, product, and engineering to ensure smooth and successful feature releases
Develop Buyer-Focused Messaging and Positioning:
- Develop simple, clear, and pragmatic messaging and positioning that communicates how the edge data platform enables industrial AI, Industry 4.0, and digital transformation at scale
- Clearly explain the value of the platform in specific industrial and enterprise applications
- Develop consistent messaging across all channels and through the entire buyer journey
Define Platform Use Cases and Outcomes:
- Identify and document practical, real-world examples of how the edge platform enables industrial AI, Industry 4.0, and digital transformation at scale
- Develop content that effectively communicates the value of the platform in specific industrial and enterprise applications
- Work closely with sales and listen to what customers are saying to understand their challenges and create use cases that address their specific needs
Gather Customer Insights and Market Intelligence:
- Track and analyze competitor offerings and market trends to identify opportunities and threats
- Develop and maintain competitive content to equip go-to-market with the information they need to win deals
- Gather and synthesize customer feedback and market data to inform go-to-market playbooks and strategies
Enable Go-to-Market Teams and Partners:
- Create effective sales tools, such as presentations, product demos, and product briefs, that help the go-to-market team explain the value of the edge data platform
- Provide training and support to the go-to-market team, ensuring they understand the platform’s features, benefits, and how to address customer problems
- Develop resources that address common challenges, use cases, and objections that highlight the unique market advantage
💰 Required Qualifications
Education: Bachelor's degree in marketing, business, engineering, or a related field
Experience: 5+ years of product marketing experience within B2B software or industrial technology
Required Skills:
- Expertise in industrial AI, industrial IoT, industrial edge computing, and Industry 4.0
- Proven ability to build and run an integrated product marketing playbook with a strong focus on messaging and positioning, new feature launches, and go-to-market enablement and readiness
- Excellent written and verbal communication skills with the ability to simplify complex industrial AI concepts into simple and clear language for both technical and non-technical audiences
- Strong cross-functional team collaboration as well as the ability to operate as an individual contributor
Preferred Skills:
- Experience building and leading a high-performing product marketing team
- Fluency in multiple languages
ASSUMPTION: Candidates should have a proven track record of driving product awareness, adoption, and growth in a B2B software or industrial technology environment.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 CAD per year (based on experience and industry standards for a role of this level and location)
Benefits:
- Competitive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and time-off policies
- Flexible work arrangements and remote work options
- Professional development opportunities and training
- Employee referral bonuses
Working Hours: Full-time (40 hours per week) with flexible scheduling and work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in Industrial IoT, Industrial Edge Computing, and Industry 4.0
Company Size: 51-200 employees, with a dynamic and agile work environment
Founded: 2014, with a strong focus on innovation, growth, and market leadership
Company Description:
- Litmus is the only Industrial Edge Data Platform that unifies device connectivity, data intelligence, and data integration in a complete Industry 4.0 solution
- Rapid-to-deploy, easy-to-use, and built-to-scale, Litmus is the fastest way to connect to all OT assets and put data to work at the edge and across the enterprise
- Litmus technology is trusted by global Fortune 500 companies, including Google Cloud, Dell Technologies, HPE, Hitachi, and Mitsubishi
Company Specialties:
- Internet of Things (IoT)
- Cloud Platform
- Enterprise Connectivity
- Industrial Automation
- Industrial IoT
- Industrial Device Connectivity
- Edge Computing
- Industry 4.0
- and AI
Company Website: litmus.io
ASSUMPTION: Litmus Automation is a fast-growing, innovative company that offers a dynamic and challenging work environment, with a strong focus on employee growth and development.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact on the company's go-to-market strategy and product success
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including product, engineering, sales, and customer success
Work Arrangement: On-site, with flexible work arrangements and remote work options available
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization as the company continues to expand
- Opportunities to work on high-impact projects and initiatives that drive the company's growth and market position
- Access to a wide range of professional development opportunities and training
ASSUMPTION: Success in this role can lead to significant career growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Toronto, Ontario, Canada (with additional offices in Santa Clara, California; Munich, Germany; and Tokyo, Japan)
Geographic Context:
- Toronto, Ontario, Canada, with a diverse and multicultural population
- Close proximity to major tech hubs and a thriving startup ecosystem
- Access to a wide range of cultural, recreational, and entertainment options
Work Schedule: Flexible, with a focus on results and work-life balance
ASSUMPTION: The work environment at Litmus Automation is dynamic, collaborative, and focused on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and situational interviews
- Case study or project presentation
- Final-round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Communication and presentation skills
- Domain expertise in industrial AI, IoT, and edge computing
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with go-to-market strategy, product marketing, and driving product adoption in a B2B software or industrial technology environment
- Demonstrate your ability to simplify complex industrial AI concepts and communicate effectively with both technical and non-technical stakeholders
- Prepare a case study or project presentation that showcases your ability to drive product awareness, adoption, and growth
- Research the company, its products, and its market position to demonstrate your understanding of the role and the industry
ATS Keywords: Industrial AI, IoT, Edge Computing, Industry 4.0, Product Marketing, Go-to-Market Strategy, Messaging, Positioning, Feature Launches, Customer Insights, Market Intelligence, Sales Enablement, Cross-Functional Collaboration, Communication Skills, Agility
ASSUMPTION: The interview process at Litmus Automation is designed to assess your strategic thinking, communication skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce)
- Product marketing software (e.g., Asana, Wrike, Trello)
- Data visualization and analytics tools (e.g., Tableau, Power BI, Looker)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Familiarity with relevant marketing automation, product marketing, and data analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Agility
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on results and continuous improvement
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you align with the company's values, particularly innovation and customer-centricity?
- How do you thrive in a dynamic, fast-paced work environment, and how do you adapt to change?
- How do you balance long-term strategic thinking with immediate execution and tactical implementation?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to adapt and thrive in a dynamic and ever-changing environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with shifting priorities and tight deadlines
- Balancing long-term strategic thinking with immediate execution and tactical implementation
- Collaborating effectively with cross-functional teams, including product, engineering, sales, and customer success
- Adapting to a rapidly evolving market and competitive landscape
ASSUMPTION: Success in this role requires a high degree of adaptability, resilience, and the ability to thrive in a dynamic and ever-changing environment.
📈 Similar Roles Comparison
- This role is unique in its focus on industrial AI, IoT, and edge computing, as well as its requirement for a strong background in product marketing and go-to-market strategy
- Compared to other product marketing roles, this position offers a unique opportunity to work at the intersection of technology, industry, and marketing
- This role provides a rare opportunity to drive product awareness, adoption, and growth in a rapidly evolving and high-growth market
ASSUMPTION: Candidates should be excited about the unique aspects of this role and the opportunity to make a significant impact in a rapidly growing and high-potential market.
📝 Sample Projects
- Develop and execute a go-to-market strategy for a new industrial AI product, driving adoption and market share in a competitive landscape
- Lead a product marketing team to rebrand and reposition an existing IoT platform, increasing market penetration and customer satisfaction
- Collaborate with cross-functional teams to launch a new edge computing product, achieving market leadership within the first year
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and their ability to drive product success in a dynamic and competitive market.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth and market expansion plans?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What are the key challenges facing the industrial AI market, and how is the company positioned to address them?
- How does the company approach cross-functional collaboration and information sharing between marketing, product, engineering, sales, and customer success teams?
ASSUMPTION: Candidates should come prepared with thoughtful and insightful questions that demonstrate their understanding of the role, the company, and the industry.
📌 Next Steps for Applicants
🔗 To Apply for This Position:
- Submit your application through the provided link: litmus.io/careers
- Tailor your resume and cover letter to highlight your relevant experience, skills, and qualifications for this role
- Prepare a case study or project presentation that showcases your ability to drive product awareness, adoption, and growth in a B2B software or industrial technology environment
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
