📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Recurly
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full Time Exempt
🔹 Category: Software Development
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Austin, TX)
🚀 Job Overview
Key aspects of this role include:
- Championing Recurly’s solution product marketing efforts in the DTC space
- Developing go-to-market strategies for key products and capabilities
- Collaborating with cross-functional teams to create integrated campaigns and sales enablement content
- Grounding Recurly’s approach in buyer insights, market trends, and competitive dynamics
- Driving customer retention, expansion, and advocacy through strategic marketing initiatives
ASSUMPTION: This role requires a strong understanding of the DTC market and a proven track record in product marketing within a high-growth environment, ideally in start-ups.
📋 Key Responsibilities
✅ Be the voice of the buyer and user within Recurly, understanding their needs, preferences, and selection criteria
✅ Establish a continuous feedback loop with the product team to influence development based on customer input, market trends, and competitive factors
✅ Collaborate with demand generation, content, and customer marketing teams to develop resonate content and campaigns with clear goals
✅ Monitor and analyze competition, positioning Recurly’s value across solution areas, ensuring consistency and differentiation
✅ Support customer marketing strategy to drive retention, expansion, and advocacy across the customer base
✅ Partner with colleagues across the company to increase customer engagement and learning initiatives that drive revenue and growth of the install base
ASSUMPTION: This role requires exceptional planning, communication, and interpersonal skills, with the ability to meet deadlines and manage multiple projects simultaneously in a fast-paced start-up environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of product marketing experience in a high-growth environment, with a strong preference for experience in start-ups
Required Skills:
- Proven ability to drive differentiated positioning and messaging
- Experience in creating content and enablement, with a preference for experience in SaaS, payments, or financial technologies
- Clear history of enabling enterprise sales teams to succeed and exceed their goals
- Demonstrated reliance on data with the ability to identify trends and articulate business results achieved by past marketing initiatives
- Intensely curious with a knack for asking high-quality questions
Preferred Skills:
- Experience with subscription management or recurring billing platforms
- Fluency in Spanish or another language relevant to Recurly’s customer base
ASSUMPTION: Candidates with experience in start-ups and a strong understanding of the subscription economy will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager in Austin, TX)
Benefits:
- Medical, dental, and vision insurance
- Life insurance, short and long-term disability, hospital indemnity, critical illness coverage, and employee accident protection
- Health savings account (HSA) with company contribution and flexible spending account (FSA) options
- Employee assistance program, legal, and pet insurance
- 401(k) retirement plan and company match
- Company equity
- Flex time off, company events, training/development, tuition reimbursement, commuter benefits, and volunteer opportunities
- Monthly internet stipend
Working Hours: Full-time, typically Monday through Friday, 9:00 AM to 5:00 PM CST, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Recurly operates in the Software Development industry, focusing on subscription management and recurring billing solutions for market-leading brands worldwide
Company Size: Recurly has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: Recurly was founded in 2009 and is headquartered in San Francisco, CA, with additional offices in Broomfield, London, and Medellín
Company Description:
- Recurly is a SaaS company that provides a versatile subscription management platform, empowering businesses to manage the entire subscription lifecycle
- The company enables customers to recover revenue and drive recurring revenue growth, with billions of credit card transactions processed annually
- Recurly is backed by Accel-KKR, a leading technology-focused private equity firm, offering access to significant capital and resources for continued growth and innovation
Company Specialties:
- Subscription billing
- Recurring billing
- SaaS billing
- Cloud billing
- Recurring payments
- Business intelligence and business analytics
Company Website: recurly.com
ASSUMPTION: Recurly's focus on the subscription economy and its partnership with Accel-KKR position the company for continued growth and success in the market.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the VP of Marketing and working closely with cross-functional teams
Reporting Structure: This role will report to the VP of Marketing and collaborate with various teams, including product, sales, demand generation, content, and customer marketing
Work Arrangement: On-site in Austin, TX, with potential flexibility for remote work
Growth Opportunities:
- Potential career progression into a director or VP role within marketing or a related function
- Expanding Recurly's customer base and market share in the DTC space
- Gaining experience in a fast-growing, well-funded SaaS company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Recurly's marketing efforts and contribute to the company's success.
🌍 Location & Work Environment
Office Type: On-site office in Austin, TX, with a collaborative and dynamic work environment
Office Location(s): 400 Alabama Street, Suite #202, San Francisco, CA 94101, US (headquarters); additional offices in Broomfield, CO; London, UK; and Medellín, Colombia
Geographic Context:
- Austin, TX, is a vibrant, growing city with a strong tech industry and a cost of living slightly below the national average
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving food scene
- Austin's central time zone and proximity to major transportation hubs make it an accessible location for both local and remote employees
Work Schedule: Full-time, typically Monday through Friday, with flexibility for remote work
ASSUMPTION: Austin's growing tech industry and vibrant culture make it an attractive location for professionals seeking a dynamic work environment and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (VP of Marketing) to discuss marketing strategies, campaign development, and go-to-market planning
- Case study or presentation to the marketing team, demonstrating the candidate's ability to develop and articulate a marketing strategy for a specific product or feature
- Final interview with the CEO or another senior leader to discuss the candidate's long-term fit within the organization
Key Assessment Areas:
- Understanding of the DTC market and Recurly's target customers
- Ability to develop and articulate a go-to-market strategy for a specific product or feature
- Collaboration and communication skills, with the ability to work effectively with cross-functional teams
- Problem-solving and analytical skills, with a data-driven approach to marketing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategy, and campaign development
- Prepare a case study or presentation demonstrating your ability to develop and articulate a marketing strategy for a specific product or feature
- Research Recurly's target customers, market position, and competitive landscape to showcase your understanding of the company and its offerings
ATS Keywords: Product marketing, go-to-market strategy, sales enablement, messaging frameworks, customer engagement, data analysis, content development, competitive analysis, collaboration, project management, communication, interpersonal skills, technical requirements understanding, market trends analysis, retention strategy, pricing strategy
ASSUMPTION: Recurly's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit, with a focus on identifying the best fit for the company's marketing team.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Recurly uses a variety of marketing, project management, and data analysis tools to support its marketing efforts and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving differentiated positioning and messaging in a high-growth environment?
- Are you comfortable working in a dynamic, fast-paced start-up environment with a strong focus on collaboration and cross-functional teamwork?
- Do you have a data-driven approach to marketing, with a strong ability to analyze trends and articulate business results?
ASSUMPTION: Recurly values candidates who are customer-focused, innovative, collaborative, and adaptable, with a strong work ethic and a data-driven approach to marketing.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced, dynamic environment
- Balancing the needs of various stakeholders, including customers, product teams, and sales teams
- Keeping up with the latest trends and developments in the DTC market and subscription economy
- Adapting to changes in the company's product offerings, market position, or competitive landscape
ASSUMPTION: Recurly's fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a greater focus on go-to-market strategy and customer engagement, with a broader scope of responsibilities
- Recurly's focus on the DTC market and subscription economy sets it apart from other SaaS companies, offering unique opportunities for growth and innovation
- Career progression in this role may lead to opportunities in marketing leadership, product management, or related functions within Recurly or other organizations
ASSUMPTION: Candidates with experience in product marketing, go-to-market strategy, and customer engagement will find this role appealing, with its broader scope of responsibilities and focus on the DTC market and subscription economy.
📝 Sample Projects
- Developing a go-to-market strategy for a new subscription management feature, including positioning, messaging, and campaign development
- Conducting market research and competitive analysis to inform Recurly's product roadmap and marketing strategy
- Creating a customer retention program, including targeted campaigns, incentives, and customer engagement initiatives
ASSUMPTION: These sample projects demonstrate the breadth of responsibilities and strategic nature of the Senior Product Marketing Manager role at Recurly.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing Recurly's target customers in the DTC market, and how does Recurly's product suite address these challenges?
- How does Recurly's marketing team collaborate with product and sales teams to ensure alignment and successful execution of go-to-market strategies?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact on Recurly's marketing efforts and business growth?
- How does Recurly support the professional development and career growth of its marketing team members?
- What are the most rewarding aspects of working at Recurly, and what makes the company's culture unique?
ASSUMPTION: These questions are designed to assess Recurly's marketing strategy, team dynamics, and company culture, providing valuable insights for candidates considering the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, go-to-market strategy, and campaign development
- Prepare a case study or presentation demonstrating your ability to develop and articulate a marketing strategy for a specific product or feature
- Research Recurly's target customers, market position, and competitive landscape to showcase your understanding of the company and its offerings
- Follow up with Recurly's HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
