📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Stensul
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new product innovations
- Collaborating cross-functionally to align teams and create compelling customer-facing materials
- Increasing product adoption and driving revenue growth
- Managing win/loss analysis to inform product roadmap decisions
ASSUMPTION: This role requires a strategic mindset and strong cross-functional collaboration skills to succeed in a fast-paced, growing company.
📋 Key Responsibilities
✅ Lead go-to-market strategy and execution for new product innovations from internal alignment to customer-facing materials
✅ Serve as the connective tissue between Product and GTM teams, translating technical concepts into clear, compelling stories
✅ Develop and optimize sales enablement content, including playbooks, battlecards, and pitch decks to increase win rates and sales effectiveness
✅ Increase weekly active users by driving adoption of new and existing features through enablement and strategic customer comms
✅ Manage win/loss analysis to influence roadmap decisions and refine positioning
✅ Create frameworks, messaging, and customer journey maps that drive alignment across the org and accelerate time to value
✅ Build and operationalize a system for capturing and scaling the voice of the customer to inform roadmap, retention, and pipeline generation
✅ Support customer expansion efforts with programs, messaging, and materials tailored to different segments and use cases
ASSUMPTION: This role requires a strong understanding of the customer, product, market, and competitive landscape to create effective strategies and messaging.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in product marketing in enterprise B2B SaaS, ideally in marketing technology
Required Skills:
- Proven success in enabling revenue growth, influencing roadmap decisions, and driving adoption
- Exceptional communication and project management skills
- Data-driven with strong analytical abilities
- Ability to distill complex ideas into clear, concise messaging
- Strong sense of ownership and ability to work cross-functionally and influence without authority
- Experience with email marketing workflows, marketing automation, and adjacent technologies
- A bias for action, comfort with ambiguity, and a startup-ready mindset
- Strategic thinking paired with a hands-on approach
- Strong collaboration skills with a team-first attitude and a track record of going above and beyond
Preferred Skills:
- Experience with enterprise-level marketing technology platforms
- Familiarity with the email marketing landscape and trends
ASSUMPTION: Candidates with experience in enterprise B2B SaaS and a proven track record in product marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $160,000 - $178,000 USD, plus variable compensation. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience.
Benefits:
- Competitive compensation package that includes equity
- Excellent medical, dental, and vision coverage for you and your dependents
- Weekly catered lunches and fully stocked kitchen with snacks and beverages
- Extra goodies like team breakfasts, monthly team outings, etc.
- 401(k), life insurance, commuter benefits, and parental leave plans
- Flexible time off policy to balance your work and life in the way that suits you best
- Collaborative, transparent, and fun loving office culture
- Growing company with opportunities for professional growth
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in enterprise B2B SaaS. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically enterprise B2B SaaS marketing technology
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2016. Stensul has been growing and innovating in the marketing technology space for over a decade.
Company Description:
- Stensul is a collaborative email and landing page creation platform that streamlines the entire process, empowering marketers and designers to build emails without ever touching a line of code—cutting production time by up to 90%.
- The platform integrates with all leading ESPs/MAPs, workflow platforms, image libraries, live content, link tracking, and messaging platforms.
- Stensul is trusted by some of the world’s most admired brands, such as BlackRock, Cisco, Demandbase, Equifax, Greenhouse, Siemens, Thomson Reuters, and Yahoo.
Company Specialties:
- Email marketing
- Software-as-a-service
- Marketing technology
- Enterprise software
- Marketing
- Digital marketing
- Marketing operations
- Marketing automation
- Content creation
- Content collaboration
Company Website: https://stensul.com
ASSUMPTION: Stensul's focus on collaboration, innovation, and customer success creates an environment where employees can thrive and make a significant impact.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence across multiple teams and functions.
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product, Sales, Customer Success, and Solutions Consulting.
Work Arrangement: On-site, full-time position with a flexible work schedule that allows for a healthy work-life balance.
Growth Opportunities:
- As Stensul continues to grow, there will be opportunities for career advancement within the marketing organization or across other functions.
- The company values internal promotions and fostering employee growth.
- This role offers the chance to make a significant impact on the company's success and expand your professional network.
ASSUMPTION: The Senior Product Marketing Manager role at Stensul offers a unique opportunity to drive growth and influence the company's success in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space designed to foster creativity and productivity.
Office Location(s): 450 Park Ave S, 5th floor, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene, with numerous entertainment, dining, and recreational options.
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and nearby amenities.
- New York City is a major hub for the tech industry, providing ample networking opportunities and exposure to industry trends.
Work Schedule: Standard business hours, with flexibility for remote work as needed.
ASSUMPTION: The New York City office provides a dynamic and engaging work environment that supports collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Behavioral and skills-based interviews with cross-functional stakeholders
- Case study or project presentation to showcase your problem-solving skills and strategic thinking
- Final interview with the CMO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication abilities
- Understanding of the customer, market, and competitive landscape
- Cultural fit and alignment with Stensul's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Stensul's platform and its value proposition in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration abilities.
- Research Stensul's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
ATS Keywords: Product marketing, B2B SaaS, revenue growth, adoption, win/loss analysis, customer lifecycle, sales enablement, customer advocacy, sales plays, collaboration, strategic thinking, communication, project management, data-driven, marketing technology, email marketing, marketing automation
ASSUMPTION: The interview process at Stensul is designed to assess your skills, cultural fit, and potential impact on the company's success. Preparation and research will help you make a strong impression and increase your chances of being selected for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Email service providers (e.g., Mailchimp, Constant Contact, SendGrid)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication platforms (e.g., Slack, Microsoft Teams, Google Workspace)
- Data visualization and analytics tools (e.g., Tableau, Power BI, Google Analytics)
ASSUMPTION: Familiarity with relevant marketing technology tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Agile
- Transparent
- Fun-loving
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and strategic
- Focused on customer success and growth
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working cross-functionally and influencing without direct authority?
- Do you have a strong customer focus and a data-driven approach to decision-making?
- Are you passionate about driving growth and making a significant impact on the company's success?
- Do you align with Stensul's values and company culture?
ASSUMPTION: Candidates who share Stensul's values and thrive in a fast-paced, collaborative environment are most likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, growing environment
- Balancing strategic thinking with hands-on execution
- Adapting to changes in the market, competitive landscape, or product roadmap
- Ensuring alignment and buy-in from cross-functional teams with varying priorities and perspectives
ASSUMPTION: The Senior Product Marketing Manager role at Stensul presents unique challenges that require strong strategic thinking, cross-functional collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on driving adoption and influencing the product roadmap through win/loss analysis.
- Stensul's focus on collaboration and customer success differentiates it from other marketing technology companies.
- This role offers significant growth opportunities and the chance to make a substantial impact on the company's success.
ASSUMPTION: The Senior Product Marketing Manager role at Stensul is unique in its focus on driving adoption, influencing the product roadmap, and fostering a collaborative, customer-centric culture.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature, including customer-facing materials and enablement programs
- Conducting win/loss analysis to inform product roadmap decisions and refine positioning
- Creating a customer journey map and framework to drive alignment across the organization and accelerate time to value
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Senior Product Marketing Manager role at Stensul.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization?
- What are the biggest challenges facing the product marketing team, and how can I help address them?
- How does Stensul support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Stensul foster a collaborative and inclusive work environment?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your future with Stensul.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and cross-functional collaboration abilities.
- Research Stensul's company culture and values to ensure a strong fit and alignment with your personal goals and work style.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
