📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Cohere Health
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing strategies for Cohere's clinical intelligence portfolio
- Collaborating across growth, product, commercial strategy, and marketing teams
- Creating compelling value propositions and product content
- Driving sales enablement initiatives and thought leadership
- Working in a fast-paced, agile environment with exposure to C-level executives
ASSUMPTION: This role requires strong project management skills, cross-functional collaboration, and the ability to thrive in a dynamic, high-pressure environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market (GTM) strategies for specific products and launches, including defining target audiences, positioning, messaging, and managing distribution channels
✅ Work closely with product management and commercial strategy teams to understand market signals, product roadmaps, and success goals
✅ Project manage the development and execution of GTM and product-driven content, such as thought leadership materials, product launch blogs, and conference presentations
✅ Own sales enablement efforts by creating assets like product-specific collateral, technical walkthroughs, sales playbooks, pitch decks, and website messaging
✅ Drive content development projects to timely, high-quality conclusions, working collaboratively with internal and external partners
✅ Craft and refine positioning and messaging based on market research through cross-company collaboration
✅ Plan and execute various go-to-market motions
✅ Contribute to writing ad copy, emails, video scripts, and other media as needed
✅ Support and train the growth team on strategies used to address buyer and user challenges, and develop sales tools
✅ Present internally to drive alignment and build excitement around GTM motions
✅ Be accountable to team, department, and company OKRs
ASSUMPTION: This role involves a mix of autonomous work and team collaboration, with a focus on driving results and meeting deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field (4-year degree)
Experience: 5-7 years of B2B product marketing and/or marketing experience in a healthcare technology/product environment, with healthcare insurance a plus
Required Skills:
- Exceptional project management skills, with a proactive approach and ability to lead cross-functional teams
- Experience launching or heavily contributing to the launch of a technology product to the market
- Excellent written communication and storytelling skills, with a natural ability to create well-written and well-designed marketing collateral
- Demonstrated experience in analytical problem-solving
- Ability to turn complex clinical, technology, and data science concepts into clear, crisp communications
- Comfortable with ambiguity and flexible in taking ownership and initiative in a cross-functional role
Preferred Skills:
- MBA
- Expertise in healthcare management technology products and the payment integrity space
- Understanding of healthcare stakeholders – payer, provider, and patient
- Proficiency in Monday, Confluence, or other common MarTech tools
ASSUMPTION: While an MBA is preferred, relevant experience and a strong track record can compensate for its absence.
💰 Compensation & Benefits
Salary Range: $140,000 to $160,000 annually
Benefits:
- Medical, dental, vision, life, disability insurance, and Employee Assistance Program
- 401K retirement plan with company match; flexible spending and health savings account
- Up to 184 hours (23 days) of PTO per year + company holidays
- Up to 14 weeks of paid parental leave
- Pet insurance
Working Hours: Full-time (40 hours per week) with approximately 20% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on clinical intelligence and improving patient care journeys
Company Size: 501-1,000 employees, providing a supportive, growth-oriented environment that works for everyone
Founded: 2019, with a mission to leverage AI to transform prior authorization from transaction management to care journey management
Company Description:
- Cohere Health is a fast-growing clinical intelligence company that improves lives at scale by promoting the best patient-specific care options using cutting-edge AI combined with deep clinical expertise
- The company's solutions have been adopted by health plans covering over 15 million lives, with revenues and company size quadrupling in just four years
- Cohere Health has raised $106M in capital and has been recognized with multiple awards, including 2023 and 2024 BuiltIn Best Place to Work, Top 5 LinkedIn™ Startup, TripleTree iAward, and KLAS Research Points of Light awards
Company Specialties:
- Intelligent prior authorization
- Clinical intelligence
- Healthcare technology
- AI-driven solutions
Company Website: http://www.coherehealth.com
ASSUMPTION: Cohere Health's focus on AI and clinical intelligence positions it as a leader in the healthcare technology space, with a strong commitment to improving patient outcomes.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Director of Product Marketing
Reporting Structure: This role is part of the marketing department and works closely with growth, product, commercial strategy, and other teams
Work Arrangement: Fully remote with approximately 20% travel
Growth Opportunities:
- As a scaling function, this role presents numerous opportunities for professional growth and development
- Working closely with C-level executives provides exposure to strategic decision-making processes
- Potential career paths include advancing to a director or vice president role within the marketing department or transitioning to a related field, such as commercial strategy or product management
ASSUMPTION: The growth opportunities in this role are significant, given Cohere Health's rapid expansion and the strategic nature of the position.
🌍 Location & Work Environment
Office Type: Fully remote, with approximately 20% travel required
Office Location(s): United States (remote)
Geographic Context:
- The United States offers a large talent pool and diverse market for healthcare technology products
- Working remotely provides flexibility and the opportunity to live and work from various locations within the country
- The remote work arrangement allows for a better work-life balance and reduced commuting time
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work independently
ASSUMPTION: The fully remote work arrangement offers applicants the flexibility to live and work from anywhere in the United States, with the added benefit of reduced commuting time and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Connect with Talent Acquisition for a Preliminary Phone Screening
- Meet your Hiring Manager!
- Behavioral Interview(s)
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and storytelling abilities
- Project management and organizational skills
- Cross-functional collaboration and teamwork
- Adaptability and comfort with ambiguity
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of healthcare technology and product marketing in your application materials
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
ATS Keywords: Product Marketing, Healthcare Technology, Project Management, Cross-Functional Collaboration, Sales Enablement, Thought Leadership, Go-To-Market Strategy, Market Research, Content Development, Communication, Analytical Problem-Solving, Healthcare Stakeholders, Technology Product Launch
ASSUMPTION: The interview process for this role will focus on assessing the candidate's problem-solving skills, communication abilities, and cultural fit with Cohere Health's values and principles.
🛠️ Tools & Technologies
- Monday
- Confluence
- Common MarTech tools
ASSUMPTION: Proficiency in Monday, Confluence, or other common MarTech tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Candid: We communicate openly and honestly, fostering a culture of transparency and trust
- Kind: We treat everyone with kindness, empathy, and respect, creating a positive and inclusive work environment
- Caring: We prioritize the well-being and success of our team members, supporting their personal and professional growth
Work Style:
- Empathetic teammates who are collaborative, supportive, and committed to the success of the team
- Flexible and adaptable, with a growth mindset and a willingness to learn and improve
- Strong project management skills and the ability to thrive in a dynamic, fast-paced environment
Self-Assessment Questions:
- Do you embody Cohere Health's core values and principles, and how have you demonstrated these qualities in your past experiences?
- Are you comfortable working remotely and collaborating with a distributed team?
- Do you have experience working in a fast-paced, agile organization, and how have you adapted to changes and ambiguity in the past?
ASSUMPTION: Cohere Health values candidates who align with their core values and principles, as well as those who are comfortable working remotely and adaptable to changes in a dynamic environment.
⚠️ Potential Challenges
- The fully remote work arrangement may require self-motivation and discipline to maintain productivity and work-life balance
- The fast-paced, agile environment may present challenges in managing multiple projects and deadlines simultaneously
- Working with cross-functional teams may require navigating different perspectives and priorities, necessitating strong communication and collaboration skills
- The need to travel approximately 20% of the time may present challenges for those with personal or family commitments
ASSUMPTION: The potential challenges in this role can be mitigated by strong time management, communication, and adaptability skills, as well as a clear understanding of the role's requirements and expectations.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique focus on healthcare technology and clinical intelligence, providing an opportunity to work at the intersection of technology and healthcare
- Cohere Health's industry-specific context and growth trajectory differentiate it from other companies in the healthcare technology space
- Career path comparison: This role offers significant growth opportunities, with potential paths including advancement within the marketing department or transition to a related field, such as commercial strategy or product management
ASSUMPTION: The unique focus on healthcare technology and clinical intelligence, combined with Cohere Health's growth trajectory, sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new clinical intelligence product, including target audience definition, positioning, messaging, and distribution channel management
- Creating thought leadership content, such as white papers, product launch blogs, and conference presentations, to establish Cohere Health's expertise in the clinical intelligence space
- Designing and executing sales enablement initiatives, such as product-specific collateral, technical walkthroughs, sales playbooks, pitch decks, and website messaging, to support the sales team's efforts
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Product Marketing Manager will be involved in, showcasing the role's strategic and tactical aspects.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the overall organization?
- How does Cohere Health support the professional growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Cohere Health foster a positive and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
- What are the most challenging aspects of working in a fully remote environment, and how does Cohere Health address these challenges to ensure employee success?
ASSUMPTION: Asking these questions will help applicants better understand the role's requirements, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- If selected for an interview, be ready to discuss your understanding of healthcare technology, product marketing, and the specific responsibilities outlined in the job description
- Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
