🔹 Job Title: Senior Product Marketing Manager
🔹 Company: F5
🔹 Location: San Jose, California, United States
🔹 Job Type: Full-Time, Hybrid (30% office)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site preferred, but open to hybrid arrangements
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of security technology marketing and global marketing dynamics. The ideal candidate will have experience working with cross-functional teams in a global environment.
✅ Developing product messaging and positioning that differentiates F5 products in the market
✅ Enabling sales and partner teams by creating and communicating the value proposition of the products and developing the sales tools that support the sales motion of your products
✅ Supporting launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
✅ Producing product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
✅ Building and leveraging market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
✅ Contributing to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
✅ Developing and implementing go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
✅ Leading engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
✅ Leading engagements with industry press and trade analysts
✅ Leading and mentoring teammates on the product marketing team
✅ Presenting marketing strategy and plans to senior and executive level management
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills.
Education: BA/BS degree required. MBA preferred.
Experience: 6+ years of experience in product marketing or equivalent.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in security technology marketing and experience working in a global role will be most successful in this role.
Salary Range: $145,138.00 - $217,708.00 per year
Benefits:
Working Hours: Full-time, typically 40 hours per week. May require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.
ASSUMPTION: The salary range provided is based on F5's job posting and is subject to change. Benefits include stock options, equity, and bonus, as stated in the job description.
Industry: F5 operates in the IT Services and IT Consulting industry, focusing on application delivery, security, and cloud computing.
Company Size: F5 is a mid-sized company with 5,001-10,000 employees, providing a structured yet agile work environment.
Founded: F5 was founded in 1996 and is headquartered in Seattle, Washington, with additional offices in San Jose, California, and other global locations.
Company Description:
Company Specialties:
Company Website: http://www.f5.com
ASSUMPTION: F5's focus on application delivery and security makes this role an excellent fit for candidates with a strong background in these areas.
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing.
Work Arrangement: This role is hybrid, with an expectation of being on-site 30% of the time.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with potential to move into management or take on more strategic responsibilities.
Office Type: F5's San Jose office is a modern, collaborative workspace with a mix of open and private work areas.
Office Location(s): 90 Rio Robles, San Jose, CA 95134, US
Geographic Context:
Work Schedule: Full-time, typically 40 hours per week. May require being on call periodically or working outside normal working hours (evenings and weekends).
ASSUMPTION: San Jose's location in the heart of Silicon Valley makes it an ideal base for this role, providing easy access to tech industry hubs and a diverse talent pool.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Security Technology, Global Marketing, Cross-Functional Teams, Strategic Planning, Market Intelligence, Demand Generation, Launch Planning, Sales Enablement, Customer Engagement, Analyst Relations
ASSUMPTION: F5's interview process is designed to assess your product marketing skills, cross-functional collaboration, and global marketing experience. Tailor your application materials to highlight these areas.
ASSUMPTION: Familiarity with Microsoft Office Suite, marketing automation tools, CRM software, and project management tools is essential for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: F5 values a customer-obsessed, innovative, and collaborative work style. Candidates who can demonstrate these qualities and provide concrete examples will be strong fits for the company culture.
ASSUMPTION: This role presents unique challenges, including managing multiple priorities, navigating a complex organization, and balancing on-site and remote work. Successful candidates will be able to thrive in this dynamic environment.
ASSUMPTION: This role is unique within the IT Services and IT Consulting industry, focusing on security technology marketing and global experience. Career progression may involve moving into management or taking on more strategic responsibilities.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the Senior Product Marketing Manager role at F5.
ASSUMPTION: Asking these questions will help you better understand the role's responsibilities, the team's dynamics, and F5's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.