📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Remote (US-TX)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving adoption and expansion of ZoomInfo's talent products
- Crafting compelling narratives and executing marketing strategies
- Collaborating with cross-functional teams (product, sales, marketing)
- Gathering and implementing user feedback to improve products
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Conduct market and competitor analysis to understand trends and positioning opportunities
✅ Develop clear and compelling product positioning, value propositions, and messaging
✅ Plan and execute go-to-market strategies for product launches and updates
✅ Create high-quality content (blog posts, case studies, product videos, website copy) to articulate product value
✅ Work with growth and marketing teams to design user acquisition and retention strategies
✅ Act as a liaison between users and the product team, gathering feedback to inform development and improvement
✅ Equip the sales team with necessary product knowledge and materials for effective selling
✅ Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven analysis.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Minimum 5 years of experience in product marketing, preferably in a SaaS environment
Required Skills:
- Strong understanding of software development and technology landscape
- Exceptional communication and storytelling skills
- Experience with market research, segmentation, and positioning
- Ability to work cross-functionally and collaborate with teams across the organization
- Creative thinker with a data-driven mindset
- Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
- Strong project management skills
Preferred Skills:
- Experience in talent and HR tech
- Excellent interpersonal and team collaboration skills
ASSUMPTION: Candidates with a strong background in product marketing and relevant industry experience are preferred.
💰 Compensation & Benefits
Salary Range: $128,000 - $176,000 USD per year (based on AI estimate)
Benefits:
- Comprehensive benefits
- Holistic mind, body, and lifestyle programs
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior product marketing role in the US.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2007 (as DiscoverOrg, rebranded to ZoomInfo in 2019)
Company Description:
- ZoomInfo is a go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation
- The company provides more than 35,000 customers worldwide with a complete view of their customers, making every seller their best seller
- ZoomInfo is committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law
Company Specialties:
- GTM platform
- GTM strategy
- Sales intelligence
- Conversation intelligence
- Marketing intelligence
- Sales engagement
- Contact data
- Intent data
- Lead generation
- Improved sales prospecting
- Business information
- Business contacts
- Account-based marketing (ABM)
- Data accuracy
- Database hygiene
- Data orchestration
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo is a well-established company in the software development industry, with a strong focus on providing valuable insights and data to its customers.
📊 Role Analysis
Career Level: Senior (management level)
Reporting Structure: This role reports directly to the VP of Product Marketing
Work Arrangement: Remote OK (with flexibility for in-person collaboration)
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing team
- Opportunities to work on high-impact projects and drive product success
- Chance to learn and develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's products and success.
🌍 Location & Work Environment
Office Type: Remote-first with physical offices in multiple locations
Office Location(s): Vancouver, WA; Waltham, MA; Grand Rapids, MI; Ra'anana, Israel; Bethesda, MD; Chennai, India; Toronto, Canada; Conshohocken, PA; London, UK; San Mateo, CA
Geographic Context:
- Remote work allows for flexibility and work-life balance
- Physical offices provide opportunities for in-person collaboration and networking
- ZoomInfo has a global presence, with offices in multiple countries
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while physical offices provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Technical assessment or case study
- Interview with hiring manager or team members
- Final interview with VP of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and storytelling abilities
- Data-driven mindset and analytical skills
- Cultural fit and alignment with ZoomInfo's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your product marketing work and achievements
- Research ZoomInfo's products and market position to demonstrate your understanding of the role and company
ATS Keywords: Product Marketing, SaaS, Market Research, Competitive Analysis, Go-to-Market Strategy, Content Creation, User Acquisition, Sales Enablement, Data-Driven, Cross-Functional Teams
ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Marketing and analytics tools: Tableau, Amplitude, Salesforce
- Product management tools: Asana, JIRA, or similar
- Content creation tools: Google Docs, Microsoft Office, or similar
ASSUMPTION: The tools and technologies required for this role are standard in the product marketing and software development industries.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making
- Focus on results and impact
Self-Assessment Questions:
- How do you stay up-to-date with market trends and competitor activities in the talent and HR tech space?
- Can you describe a time when you had to adapt your communication style to effectively reach a diverse audience?
- How do you prioritize and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: ZoomInfo values candidates who are customer-focused, innovative, collaborative, accountable, and results-driven, with a strong work ethic and ability to thrive in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with market trends and competitor activities in a rapidly evolving industry
- Effectively communicating complex product information to diverse audiences
- Balancing remote work and in-person collaboration
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, effective communication, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a greater emphasis on market research and competitive analysis
- ZoomInfo's focus on talent and HR tech sets it apart from other software development companies
- This role offers significant growth potential and the opportunity to make a real impact on the company's products and success
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on market research, competitive analysis, and growth potential.
📝 Sample Projects
- Conducting a comprehensive market analysis to inform product positioning and messaging
- Developing and executing a go-to-market strategy for a new product launch
- Creating a series of blog posts and case studies to showcase product features and benefits
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from market research and analysis to content creation and go-to-market strategy.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role fits into it?
- How does the product marketing team collaborate with other departments, such as product and sales?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does ZoomInfo support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, helping candidates make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your product marketing work and achievements
- Research ZoomInfo's products and market position to demonstrate your understanding of the role and company
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
