📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: SFOX
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving client acquisition, engagement, and retention for SFOX services
- Supporting direct, organic sales and sales teams to drive revenue growth
- Executing go-to-market (GTM) strategies, affiliate marketing, campaign execution, and performance tracking
- Collaborating with product, sales, and growth teams to align marketing efforts with business goals
- Staying updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech
ASSUMPTION: This role requires a strong understanding of B2B marketing principles and a solid grasp of the crypto and fintech industries. Previous experience in these areas is highly desirable.
📋 Key Responsibilities
✅ Define and execute product marketing initiatives to drive acquisition, engagement, and retention of institutional and professional clients
✅ Develop and execute GTM tests to evaluate new product and marketing strategies, helping refine messaging and positioning
✅ Assist in the formal launch of GTM programs, iterating on strategies that demonstrate strong performance in testing
✅ Create compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience
✅ Design and execute outreach campaigns targeting key partners to drive direct revenue generation and business growth
✅ Manage referral and affiliate marketing programs, optimizing partnerships and performance to maximize ROI
✅ Track performance metrics and contribute to marketing reporting frameworks to enhance decision-making across teams
✅ Manage conference spend and revenue targets, brand presence at key events, and relationships with key event organizers and PR firm
✅ Develop quarterly and annual summaries of marketing projects, KPIs, and business objectives
✅ Collaborate with product, sales, and growth teams to align marketing efforts with business goals
✅ Identify and explore strategic partnerships and industry collaborations that drive brand awareness and client acquisition
✅ Stay updated on industry trends, competitor activity, and emerging opportunities in crypto and fintech to inform marketing strategy
✅ Gain proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance
ASSUMPTION: This role requires a high level of independence and the ability to manage multiple projects simultaneously. Strong organizational skills and the ability to work in a fast-paced environment are essential.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience in product marketing, growth marketing, or related roles in a B2B fintech, finance, or crypto company
Required Skills:
- Proven experience in product marketing, growth marketing, or a related role
- Strong analytical skills with the ability to track, measure, and optimize marketing performance
- Excellent writing and communication skills for content creation, positioning, and campaign messaging
- Experience with GTM strategies, campaign execution, and performance analysis
- Familiarity with marketing automation tools (HubSpot, Marketo, or similar) and data analytics platforms (Google Analytics, Looker, or similar)
- Ability to work independently and manage multiple projects simultaneously
Preferred Skills:
- Industry experience and contacts within fintech or crypto
- Knowledge of crypto trading, custody, staking, and/or blockchain infrastructure
ASSUMPTION: While industry experience is highly desirable, the company may consider candidates with transferable skills from related industries, provided they demonstrate a strong interest in and understanding of the crypto and fintech sectors.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (AI-estimated, based on role, experience level, and location)
Benefits:
- Competitive salary with opportunities for growth and professional development
- Equity options in a rapidly growing company
- Comprehensive benefits package, including health insurance, retirement plans, and paid time off
- Dynamic work environment with a team of experienced professionals passionate about the crypto industry
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely or with colleagues based in Seattle, LA, San Diego, and Nashville
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. The company may offer a higher or lower salary based on these factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on crypto and blockchain technology
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration
Founded: 2014, with a history of innovation and growth in the crypto industry
Company Description:
- SFOX is a full-service crypto prime dealer for institutional investors, providing liquidity, security, and infrastructure needed to unlock the full potential of digital assets
- The company offers a platform that provides traders with best execution services from a single account, a single counterparty, and a single workflow, giving traders greater capital efficiency
- SFOX is committed to the highest standards of investor protection and reliability, with a SOC 2 certified platform and access to the market 24/7 with 99.99% uptime
Company Specialties:
- Bitcoin and crypto trading
- Blockchain infrastructure
- Asset management platform
- Risk management platform
- Algorithms for financial services and wealth management
Company Website: https://www.sfox.com
ASSUMPTION: SFOX is a well-established company in the crypto industry, with a strong focus on innovation, reliability, and client satisfaction. Applicants can expect a dynamic and supportive work environment with a team of experienced professionals passionate about the crypto industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience), with opportunities for growth and professional development
Reporting Structure: This role reports directly to the Head of Marketing and works closely with product, sales, and growth teams
Work Arrangement: Remote OK, with the option to work with colleagues based in Seattle, LA, San Diego, and Nashville
Growth Opportunities:
- As a mid-sized company, SFOX offers opportunities for career advancement and growth within the marketing department and the company as a whole
- The dynamic nature of the crypto industry presents numerous opportunities for professional development and learning
- Applicants can expect to work on a variety of projects and initiatives, providing ample opportunities to expand their skillset and gain experience in new areas
ASSUMPTION: While this role is focused on product marketing, there may be opportunities for applicants to gain experience in other areas of marketing or the broader business, depending on their interests and the company's needs.
🌍 Location & Work Environment
Office Type: Remote-first, with the option to work with colleagues based in Seattle, LA, San Diego, and Nashville
Office Location(s): Seattle, Los Angeles, San Diego, and Nashville
Geographic Context:
- SFOX's remote work arrangement allows employees to live and work from various locations across the United States
- Applicants can expect a flexible work environment that prioritizes results and productivity over physical presence
- The company's headquarters are in Stanford, California, but its remote work arrangement allows for a diverse and distributed workforce
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely or with colleagues based in Seattle, LA, San Diego, and Nashville
ASSUMPTION: While SFOX is a remote-first company, applicants may have the opportunity to work with colleagues in person at company events, conferences, or other gatherings, depending on the company's policies and the applicant's role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team to discuss the role and assess cultural fit
- Technical assessment or case study to evaluate marketing skills and strategic thinking
- Final interview with the Head of Marketing to discuss the role, team dynamics, and career growth opportunities
Key Assessment Areas:
- Marketing skills and experience, with a focus on product marketing, growth marketing, or related roles
- Analytical skills and the ability to track, measure, and optimize marketing performance
- Communication skills, both written and verbal, for content creation, positioning, and campaign messaging
- Cultural fit and alignment with SFOX's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Demonstrate your understanding of the crypto and fintech industries and your enthusiasm for the role
- Prepare for the technical assessment or case study by researching SFOX's products, services, and target audience
- Be ready to discuss your experience with GTM strategies, campaign execution, and performance analysis
ATS Keywords: Product marketing, growth marketing, B2B, crypto, fintech, acquisition, engagement, retention, GTM, campaign execution, performance tracking, marketing automation, data analytics
ASSUMPTION: SFOX uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation tools: HubSpot, Marketo, or similar
- Data analytics platforms: Google Analytics, Looker, or similar
- Project management tools: Asana, Trello, or similar (not specified, but likely used for team collaboration and task management)
ASSUMPTION: While the job listing does not specify the tools and technologies used by SFOX, applicants can expect to use marketing automation and data analytics platforms to track, measure, and optimize marketing performance. The company may also use project management tools to facilitate team collaboration and task management.
👔 Cultural Fit Considerations
Company Values:
- Innovation: SFOX values creativity, experimentation, and a willingness to take calculated risks to drive growth and success
- Collaboration: The company prioritizes teamwork, open communication, and a supportive work environment
- Integrity: SFOX is committed to ethical business practices, transparency, and building trust with clients, partners, and employees
Work Style:
- Remote work: SFOX offers a remote-first work arrangement, with the option to work with colleagues in person at company events, conferences, or other gatherings
- Flexible hours: The company offers flexible working hours to accommodate employees' personal and professional needs
- Results-driven: SFOX prioritizes productivity, efficiency, and achieving measurable results in all aspects of its business
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment, and are you comfortable working independently and managing multiple projects simultaneously?
- Are you passionate about the crypto and fintech industries, and do you have a strong desire to learn and grow in this rapidly evolving field?
- Do you value collaboration, open communication, and a supportive work environment, and are you comfortable working remotely with colleagues based in various locations?
ASSUMPTION: SFOX values candidates who are self-motivated, results-driven, and comfortable working in a dynamic, fast-paced environment. Applicants should be passionate about the crypto and fintech industries and demonstrate a strong desire to learn and grow in this rapidly evolving field. They should also be comfortable working remotely and collaborating with colleagues based in various locations.
⚠️ Potential Challenges
- The crypto and fintech industries are rapidly evolving and can be unpredictable, presenting challenges and opportunities for growth and innovation
- The role requires a high level of independence and the ability to manage multiple projects simultaneously, which can be challenging for some individuals
- The company's remote work arrangement may present challenges for applicants who prefer a more structured or traditional office environment
- The role may require applicants to work with colleagues in various time zones, which can present scheduling and communication challenges
ASSUMPTION: While SFOX offers numerous opportunities for growth and professional development, applicants should be prepared to face challenges and adapt to the dynamic nature of the crypto and fintech industries. They should also be comfortable working independently and managing multiple projects simultaneously, and be open to the challenges and opportunities presented by a remote work arrangement.
📈 Similar Roles Comparison
- This role is similar to other product marketing or growth marketing positions in the B2B fintech or crypto industries, but may offer more opportunities for growth and professional development due to SFOX's mid-sized company structure and focus on innovation
- The crypto and fintech industries present unique challenges and opportunities compared to other industries, with a strong emphasis on technological innovation, regulatory compliance, and market volatility
- Career paths in the crypto and fintech industries can be diverse and varied, with opportunities for growth and advancement in marketing, sales, product management, and other areas
ASSUMPTION: While this role is similar to other product marketing or growth marketing positions in the B2B fintech or crypto industries, applicants can expect a unique work environment and opportunities for growth and professional development at SFOX. The crypto and fintech industries present unique challenges and opportunities compared to other industries, and career paths in these fields can be diverse and varied.
📝 Sample Projects
- Developing and executing a go-to-market (GTM) strategy for a new crypto trading platform, including market research, competitive analysis, and positioning
- Creating compelling content, marketing campaigns, and thought leadership pieces tailored to the crypto and fintech audience, with a focus on driving acquisition, engagement, and retention
- Designing and executing outreach campaigns targeting key partners to drive direct revenue generation and business growth, with a focus on maximizing ROI and optimizing partnerships
ASSUMPTION: These sample projects are intended to provide applicants with a sense of the types of initiatives they may work on in this role. The specific projects and initiatives may vary depending on the company's needs, the applicant's skills and experience, and the broader market landscape.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits into the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does SFOX support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working in the crypto and fintech industries, and how does SFOX approach these challenges?
- How does SFOX foster a culture of innovation, collaboration, and open communication, particularly in a remote work environment?
ASSUMPTION: These key questions are intended to help applicants better understand the role, the team dynamics, and the company culture. Applicants should feel free to ask additional questions to gain a deeper understanding of the position and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the SFOX job portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on product marketing, growth marketing, or related roles
- Prepare for the technical assessment or case study by researching SFOX's products, services, and target audience, and brushing up on your marketing skills and strategic thinking
- Review the company's website and values to demonstrate your understanding of SFOX's mission and culture
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
