Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Philips

🔹 Location: Bothell, Washington, United States

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Health Technology

🔹 Date Posted: July 1, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site (3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Driving product and software strategy across the full lifecycle
• Integrating customer insights, market analysis, and regional collaboration
• Delivering commercial success and aligning with strategic goals
• Working with limited supervision and leading cross-functional teams

ASSUMPTION: This role requires a strategic mindset, strong execution skills, and the ability to thrive in a dynamic, global environment.

📋 Key Responsibilities

✅ Lead the full end-to-end product lifecycle, from strategy to launch, aligning with market needs and future portfolio direction through PDLM frameworks.

✅ Define and manage product roadmaps, value propositions, and claims strategies while driving cross-functional collaboration across R&D, Innovation, and regional teams.

✅ Develop business cases and claims roadmaps (clinical, technical, and economic), and ensure timely and successful execution of go-to-market plans.

✅ Engage and manage relationships with Key Opinion Leaders (KOLs) to gather insights, support advisory boards, and enhance market credibility and product influence.

✅ Guide product launches and support regional marketing efforts by aligning strategic goals, providing subject matter expertise, and driving product adoption.

ASSUMPTION: This role requires a strong understanding of product development lifecycle management (PDLM) principles and the ability to drive compliance and process rigor.

🎯 Required Qualifications

Education: Bachelor's degree or a Master's degree

Experience: A minimum of 8+ years of experience in product management, marketing, or a related field

Required Skills:

• Strategic planning and execution skills
• Business case development and performance optimization
• Interpreting market intelligence, segment technologies, and competitive trends
• Applying PDLM principles
• Cross-functional team leadership

Preferred Skills:

• Experience in the healthcare or medical technology industry
• Fluency in additional languages

ASSUMPTION: Strong communication, presentation, and stakeholder management skills are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $135,000 to $216,000 per year

Benefits:

• Generous PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock Purchase Plan
• Education Reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is specific to the Bothell, WA location and may vary based on the employee's skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Health Technology, specifically focused on healthcare technology solutions and services

Company Size: 10,001+ employees (Global), Mid-sized in the United States

Founded: 1891 (as a lightbulb manufacturer), transformed into a health technology company over the past decade

Company Description:

• Philips' purpose is to improve people’s health and well-being through meaningful innovation
• They aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
• Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery

Company Specialties:

• Healthcare informatics, medical imaging, patient monitoring, and health services
• Consumer health and home care, including personal health and wellness products
• Lighting and lighting solutions for various industries

Company Website: Philips Website

ASSUMPTION: Philips' focus on improving lives and its commitment to innovation make it an attractive employer for individuals passionate about making a difference in healthcare.

📊 Role Analysis

Career Level: Senior-level role with potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the Head of Product Marketing and collaborates with cross-functional teams across R&D, Innovation, and regional teams

Work Arrangement: Hybrid (3 days on-site, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing function
• Opportunities to work on high-impact projects and drive strategic initiatives
• possibility to transition into other roles within the organization, such as product management or general management

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Corporate office with a collaborative and innovative work environment

Office Location(s): Bothell, Washington, United States

Geographic Context:

• Bothell is a suburb of Seattle, located approximately 20 miles northeast of downtown Seattle
• The area offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Bothell is home to several major tech companies and has a growing job market

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The Bothell office provides a dynamic and engaging work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management
• Industry knowledge and market trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership potential
• Research Philips' company culture and mission to demonstrate your alignment with their values

ATS Keywords: Product Management, Marketing, Strategic Planning, Execution Skills, Business Case Development, Market Intelligence, Competitive Trends, Product Development Lifecycle Management, Cross-Functional Collaboration, Clinical Claims, Technical Claims, Economic Claims, Product Launches, Key Opinion Leaders, Advisory Boards

ASSUMPTION: Philips' hiring process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for the role and the organization.

🛠️ Tools & Technologies

• Product development lifecycle management (PDLM) tools
• Market intelligence and analytics platforms
• Collaboration and project management software
• Presentation and communication tools

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they are integral to the product marketing process.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Quality
• Sustainability

Work Style:

• Collaborative and cross-functional teamwork
• Agile and adaptable to change
• Data-driven decision-making
• Focus on continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment?
• Are you comfortable working with minimal supervision and leading cross-functional teams?
• Do you have strong communication and presentation skills?
• Are you passionate about improving people's health and well-being?

ASSUMPTION: Candidates who align with Philips' values and work style are more likely to succeed and contribute to the company's mission.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple stakeholders and competing priorities
• Navigating a large, global organization with complex processes
• Adapting to changes in the healthcare industry and market trends

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a unique opportunity to work in the healthcare technology industry and drive meaningful impact on people's lives
• Philips' global presence and resources provide a platform for growth and development not available in smaller organizations
• This role offers a competitive salary range and comprehensive benefits package

ASSUMPTION: Candidates should consider their career goals, industry preferences, and compensation expectations when comparing this role to similar positions in the market.

📝 Sample Projects

• Developing a go-to-market strategy for a new product line in the emergency care business
• Conducting market research and competitive analysis to inform product roadmaps and feature prioritization
• Launching a new product or feature, managing cross-functional teams, and driving adoption

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both long-term planning and day-to-day execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader product marketing strategy for the emergency care business?
• What opportunities are there for growth and development within the product marketing function?
• How does Philips support work-life balance for its employees?
• What are the most challenging aspects of working in a large, global organization like Philips?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides valuable information to help you make an informed decision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership potential
• Research Philips' company culture and mission to demonstrate your alignment with their values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.