Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Koodoo

🔹 Location: Mumbai, India

🔹 Job Type: On-site

🔹 Category: Financial Services

🔹 Date Posted: June 6, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading go-to-market strategy for AI agent products in the mortgage ecosystem
• Driving customer acquisition and retention through innovative marketing strategies
• Launching AI-enabled products and integrating them into outbound messaging
• Optimizing customer engagement strategies and lifecycle management
• Collaborating cross-functionally with various teams to execute complex marketing initiatives

ASSUMPTION: This role requires a high level of strategic thinking and ownership, with a strong focus on driving results through data-driven marketing strategies.

📋 Key Responsibilities

✅ AI Agent Product Launch & Strategy:

• Lead B2C go-to-market strategy for AI agent products in the mortgage market
• Develop compelling messaging and positioning for AI agent products
• Integrate AI agent product capabilities into outbound messaging and market positioning
• Experiment with cutting-edge AI-led marketing and experimentation tools
• Conduct deep-dive analysis into customer needs, market positioning, and competitive landscape

✅ Customer Engagement Strategy & Optimization:

• Lead strategic initiatives to optimize engagement and retention for a growing email database
• Own and scale mortgage rate alert system for customers with pending offers
• Design and execute sophisticated A/B testing programs across customer touchpoints
• Develop and implement data-driven campaigns to extend customer lifetime value and increase conversion rates

✅ Strategic Marketing Operations:

• Partner with cross-functional stakeholders to execute complex marketing initiatives
• Establish robust measurement frameworks and KPIs to track product launch success and customer engagement metrics
• Develop thought leadership content and customer-facing materials
• Test and scale new acquisition channels while optimizing existing marketing investments
• Work closely with product and design teams to align product and marketing strategies

ASSUMPTION: This role requires a strong focus on data-driven decision making, with a constant emphasis on optimizing customer engagement and acquisition strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of product marketing experience in fintech, financial services, or high-consideration B2C technology products

Required Skills:

• Proven product launch experience, preferably with AI/ML components
• Advanced experimentation skills, with a deep expertise in growth experimentation, A/B testing, and data-driven optimization at scale
• Strategic thinking, with the ability to develop comprehensive go-to-market strategies and maintain hands-on execution capability
• High ownership mentality, with a demonstrated ability to take initiatives from concept to completion with minimal oversight
• AI/ML marketing experience, with a background in marketing AI-powered products or using AI tools for marketing optimization (highly preferred)
• Financial services knowledge, with an understanding of mortgage/lending products and regulatory environment (preferred)
• Analytics expertise, with proficiency in advanced analytics platforms and customer data platforms
• Startup experience, with comfort in ambiguity, rapid iteration, and wearing multiple hats in a fast-paced environment

Preferred Skills:

• Experience with PostHog, Mixpanel, or Google Analytics 4
• Knowledge of the mortgage/lending landscape and regulatory environment

ASSUMPTION: Candidates with a strong background in product marketing, data-driven optimization, and a solid understanding of the financial services industry will be best suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for senior product marketing roles in Mumbai)

Benefits:

• Private Medical for you and your immediate family
• Life Insurance for yourself
• 24 days of annual leave and 10 public holiday days

Working Hours: Full-time, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST (with flexibility for remote work as needed)

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior product marketing roles in Mumbai. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on digital mortgage solutions and AI-driven innovation

Company Size: 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration

Founded: 2018, with a history of rapid growth and innovation in the mortgage technology space

Company Description:

• Koodoo is a trailblazer in digital mortgage solutions, bridging the gap between aspiring homeowners and their ideal mortgage
• The company simplifies the mortgage journey for customers, offering a seamless online application process through partnerships with major UK lenders
• Koodoo is committed to innovation, integrating advanced AI tools in collaboration with top lenders and brokers to set new standards in mortgage technology

Company Specialties:

• Mortgages
• Financial technology (Fintech)
• APIs
• Microservices
• UI/UX
• GenAI
• Consulting

Company Website: koodoo.io

ASSUMPTION: Koodoo's focus on innovation and AI-driven solutions makes it an attractive employer for candidates interested in staying at the forefront of mortgage technology.

📊 Role Analysis

Career Level: Senior-level role, offering significant responsibility and the opportunity to drive strategic initiatives

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including Product, Design, In-house Mortgage Advisors/Operations, Compliance, Tech, and Business stakeholders

Work Arrangement: On-site, with the opportunity for remote work as needed

Growth Opportunities:

• Potential to grow within the marketing team or take on additional responsibilities as the company expands
• Opportunity to work with GenAI and other cutting-edge technologies
• Chance to collaborate with diverse teams and gain exposure to various aspects of the business

ASSUMPTION: This role offers significant growth potential, both within the marketing team and across the broader organization, as Koodoo continues to expand and innovate.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and cross-functional teamwork

Office Location(s): Mumbai, India

Geographic Context:

• Mumbai is the capital city of the Indian state of Maharashtra and is the financial hub of India
• The city offers a vibrant culture, diverse food scene, and numerous entertainment options
• Mumbai has a tropical wet and dry climate, with hot and humid summers and mild winters

Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: The on-site work environment at Koodoo's Mumbai office fosters collaboration and innovation, with a strong focus on driving results through data-driven marketing strategies.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening with the HR team
• In-depth interviews with the hiring manager and cross-functional team members
• Final round with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision making and analytics expertise
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Koodoo's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the mortgage industry and AI-driven marketing strategies
• Prepare examples of your past achievements in product marketing, customer acquisition, and retention strategies
• Be ready to discuss your thoughts on Koodoo's mission and how your skills and experience align with the company's goals

ATS Keywords: Product Marketing, Go-to-Market Strategy, Customer Acquisition, Customer Retention, AI Marketing, Financial Services, Analytics, Cross-Functional Leadership, Content Strategy, Growth Experimentation

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, data-driven decision making, and cultural fit.

🛠️ Tools & Technologies

• PostHog
• Mixpanel
• Google Analytics 4
• Customer data platforms
• AI-led marketing and experimentation tools

ASSUMPTION: Candidates with experience using these tools and technologies will be well-positioned to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Koodoo values employees who are curious, creative, and always looking for new ways to improve the mortgage journey
• Collaboration: Koodoo fosters a culture of teamwork and cross-functional collaboration to drive results
• Customer-centricity: Koodoo prioritizes the needs and preferences of its customers in all aspects of its business

Work Style:

• Data-driven: Koodoo makes decisions based on data and analytics, with a strong focus on continuous improvement and optimization
• Agile: Koodoo operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change
• High-ownership: Koodoo values employees who take initiative, drive results, and are accountable for their work

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-driven marketing strategies?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you thrive on taking ownership of major initiatives and running with them?

ASSUMPTION: Candidates who align with Koodoo's values and work style will be well-suited for this role and the company's culture.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and the ability to manage multiple priorities simultaneously
• Collaborating with cross-functional teams may require strong communication and stakeholder management skills
• Koodoo's focus on innovation and AI-driven solutions may require a willingness to learn new tools and technologies
• Mumbai's tropical wet and dry climate may be a challenge for some candidates

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.

📈 Similar Roles Comparison

• This role differs from other product marketing positions in its focus on AI-driven marketing strategies and customer engagement in the mortgage ecosystem
• Koodoo's focus on innovation and AI-driven solutions sets it apart from other financial services companies
• This role offers significant growth potential, both within the marketing team and across the broader organization, as Koodoo continues to expand and innovate

ASSUMPTION: Candidates with experience in product marketing, data-driven optimization, and a solid understanding of the financial services industry will find this role to be a unique and attractive opportunity.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new AI agent product in the mortgage market
• Optimizing customer engagement strategies and lifecycle management for a growing email database
• Conducting market research and competitive analysis to inform product positioning and messaging

ASSUMPTION: These sample projects provide a sense of the strategic and data-driven nature of the work required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Koodoo support the professional development and growth of its employees?
• What are the biggest challenges facing the mortgage industry, and how is Koodoo positioned to address them?
• How does Koodoo measure the success of its AI-driven marketing strategies, and what metrics are most important?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company culture, allowing them to make a more informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in product marketing, customer acquisition, and retention strategies
• Be ready to discuss your thoughts on Koodoo's mission and how your skills and experience align with the company's goals
• Follow up with the hiring manager or HR team within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.