📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, CLM & AI
🔹 Company: PandaDoc
🔹 Location: Remote (USA)
🔹 Job Type: Full-time
🔹 Category: Software Development
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully remote (US-based)
🚀 Job Overview
Key aspects of this role include:
- Architecting go-to-market strategies for Contract Lifecycle Management (CLM) products
- Driving product launches and commercialization
- Growing product adoption post-launch
- Collaborating cross-functionally with Product, Marketing, Sales, and other teams
ASSUMPTION: This role requires a strong background in product marketing, with a focus on B2B SaaS and CLM products. Experience in AI is a plus but not required.
📋 Key Responsibilities
✅ Architecting go-to-market strategies with clear and measurable goals
✅ Working with Product to design and execute beta programs and launch calendars
✅ Partnering with Revenue and Corporate marketing teams to drive awareness and adoption
✅ Enabling Sales teams for commercial success
✅ Being a storyteller with deep empathy for users and excellent communication skills
✅ Leading with data to generate insights and optimize product launches
✅ Creating standout assets for sales and customers
✅ Leading cross-functional projects for maximum impact
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4+ years of experience in product marketing, with 2+ years in B2B SaaS
Required Skills:
- Proven experience in product marketing, with a focus on B2B SaaS
- Excellent communication skills, both written and verbal
- Ability to balance strategy with execution
- Proven expertise in storytelling and content creation
- Ability to lead cross-functional projects and create processes
- Passion for startup culture and rapid change
Preferred Skills:
- Experience with CLM products or similar
- Familiarity with AI and its application in CLM
ASSUMPTION: While experience with CLM products and AI is not required, it would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: The annual OTE for this role is up to $175,000 USD (base + bonus combined). This is an estimate based on industry standards for a senior product marketing role in B2B SaaS.
Benefits:
- Stock Options
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Short Term Disability
- Long Term Disability
- Life Insurance
- FSA
- 401k Plans
- Paid Time Off
- Self Care Days
- Birthday PTO Day
- Company Paid Holidays
Working Hours: Full-time, with a flexible work schedule
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: PandaDoc operates in the Software Development industry, focusing on sales automation, contact management, document management, and digital signage.
Company Size: PandaDoc is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: PandaDoc was founded in 2014 and has since grown to serve over 60,000 growing organizations.
Company Description:
- PandaDoc empowers growing organizations by taking the work out of document workflow
- Provides an all-in-one document workflow automation platform for creating, managing, and signing digital documents
- Offers solutions for proposals, quotes, contracts, and more
Company Specialties:
- Sales Automation
- Contact Management
- Document Management
- Digital Signage
- SaaS
- Software
- eSignature
- Sales Enablement
- Sales Content
- Contract Management
- Workflow Automation
- Electronic Signature
- HR Documents
- Sales Proposals
Company Website: https://www.pandadoc.com/
ASSUMPTION: PandaDoc's focus on document workflow automation makes it an attractive option for organizations looking to streamline their sales processes.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product marketing.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Head of Product Marketing.
Work Arrangement: This is a fully remote role, with a flexible work schedule.
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing team
- Opportunities to work on high-impact projects and drive product success
- Chance to gain experience in a fast-growing SaaS company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a chance to make a real impact on PandaDoc's products and business.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): Remote (USA)
Geographic Context:
- The United States has a well-established tech industry, providing ample opportunities for collaboration and growth
- Remote work offers flexibility and the ability to work from anywhere within the US
- The time zone (America/New_York) may require some overlap with East Coast hours
Work Schedule: Full-time, with a flexible work schedule
ASSUMPTION: The fully remote nature of this role allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and storytelling skills
- Data analysis and interpretation skills
- Cross-functional leadership and project management skills
Application Tips:
- Highlight relevant experience in product marketing, with a focus on B2B SaaS and CLM products
- Demonstrate strong communication and storytelling skills in your resume and cover letter
- Prepare for behavioral interview questions that focus on your experience in product marketing and cross-functional leadership
ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market Strategy, Storytelling, Data Analysis, Sales Enablement, Content Creation, Cross-Functional Leadership, Communication, Customer Engagement, Project Management, Market Insights, Pricing Strategy, Brand Voice, User Empathy, Process Improvement
ASSUMPTION: PandaDoc's application process is designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Tableau (for data visualization and analysis)
- Salesforce (for CRM and sales enablement)
- PandaDoc's own document workflow automation platform
ASSUMPTION: Familiarity with these tools is not required but would be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Empathy
- Integrity and Transparency
- Fun
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on customer success
Self-Assessment Questions:
- Do you have a proven track record of success in product marketing, with a focus on B2B SaaS?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong communication and storytelling skills?
ASSUMPTION: PandaDoc values candidates who are a strong cultural fit, with a focus on empathy, integrity, and a fun work environment.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategy and execution in a fast-paced environment
- Working remotely and maintaining productivity
- Adapting to a dynamic and evolving product roadmap
ASSUMPTION: These challenges are common in senior product marketing roles and can be overcome with strong project management skills and a focus on prioritization.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles in B2B SaaS, but with a focus on CLM products and AI
- PandaDoc's focus on document workflow automation sets it apart from other companies in the industry
- This role offers significant growth opportunities, similar to those found in fast-growing SaaS companies
ASSUMPTION: This role is unique in its focus on CLM products and AI, but shares many similarities with other senior product marketing roles in B2B SaaS.
📝 Sample Projects
- Developing a go-to-market strategy for a new CLM product launch
- Creating a sales enablement training program for a new AI feature
- Conducting market research to inform product roadmap decisions
ASSUMPTION: These sample projects are representative of the types of projects a Senior Product Marketing Manager at PandaDoc might work on.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap for the CLM & AI team in the next 6-12 months?
- How does the CLM & AI team collaborate with other teams at PandaDoc, such as Product and Sales?
- What are the biggest challenges facing the CLM & AI team, and how can this role help address them?
- How does PandaDoc support the growth and development of its employees?
- What is the company's long-term vision for the CLM & AI product line?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company's long-term vision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through PandaDoc's careers page
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, with a focus on B2B SaaS and CLM products
- Prepare for behavioral interview questions that focus on your experience in product marketing and cross-functional leadership
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
