📌 Core Information
🔹 Job Title: Senior Product Marketing Manager - Commercial Acceleration
🔹 Company: Pleo
🔹 Location: Copenhagen, Berlin, Madrid, London, Stockholm, Lisbon
🔹 Job Type: Full-time, Hybrid (2 days in the office per week)
🔹 Category: Financial Services, Fintech
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving commercial success through data-driven strategies and cross-functional collaboration
- Optimizing product pitches, pricing, and adoption strategies to accelerate growth
- Actively bridging Product, Sales, Customer Success, and Marketing teams to create cohesive commercial strategies
- Analyzing customer insights and adoption metrics to refine sales angles and ensure a consistent customer experience
ASSUMPTION: This role requires a strong product marketing background and experience working closely with commercial teams. The ideal candidate will be highly data-driven and capable of developing strategies informed by pipeline metrics, conversion data, and customer insights.
📋 Key Responsibilities
✅ Actively bridge Product, Sales, Customer Success, and Marketing teams to create cohesive commercial strategies and go-to-market (GTM) plans
✅ Optimize pitches for products and value bundles across features like sub-wallets, vendor cards, and renewals, ensuring alignment with the market and customer needs
✅ Analyze customer insights and adoption metrics to refine sales angles, drive pricing optimization, and fine-tune messaging strategies
✅ Keep intact a consistent customer experience across all channels
✅ Work closely with Product Marketing Managers to pull data, insights, and messaging into unified pitches and strategies
✅ Review data to measure conversion rates, uncover areas for growth, and adapt strategies to pull in the right leads
✅ Think creatively about campaigns and initiatives which can drive customer value
✅ Collaborate with sales and product stakeholders to ensure pricing reflects customer needs and optimizes monetisation
✅ Consistently gather customer feedback and competitor data to inform decision-making
ASSUMPTION: The role may involve occasional travel to Pleo's offices in Copenhagen, London, Stockholm, Berlin, Madrid, and Lisbon for team meetings and collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on commercial acceleration and cross-functional collaboration
Required Skills:
- Proven expertise in product marketing, sales enablement, and cross-channel campaigns
- Strong data analysis and interpretation skills
- Excellent communication and presentation skills
- Ability to work collaboratively in a cross-functional team environment
- Fluency in English
Preferred Skills:
- Experience with expense management or fintech products
- Fluency in additional languages
- Experience working in a hyper-growth startup environment
ASSUMPTION: While a master's degree may be beneficial, it is not a strict requirement for this role. The ideal candidate will have a proven track record of success in product marketing and a strong passion for driving commercial growth.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for senior product marketing roles in Europe)
Benefits:
- Pleo Card (no more out-of-pocket spending!)
- Lunch allowance (catering in Lisbon, Copenhagen, and London offices or monthly lunch allowance paid directly with salary in other markets)
- Private health insurance
- 25 days of holiday + public holidays
- Hybrid work model (2 days in the office per week)
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Wellbeing days (fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care)
- Mental health support through MyndUp
- Access to LinkedIn Learning
- Paid parental leave
- Equity grant scheme
Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work remotely 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior product marketing roles in Europe. The final salary offer will be determined based on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Pleo operates in the financial services and fintech industries, focusing on expense management, company credit cards, and accounting solutions for businesses.
Company Size: Pleo is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment.
Founded: Pleo was founded in 2015 and has since grown to serve over 37,000 happy companies across Europe.
Company Description:
- Pleo centralizes business spending for complete financial efficiency and balances the books effortlessly with its spend management platform.
- The company offers expense management, reimbursements, invoices, budgets, and more, helping businesses pay, manage, and optimize their spending.
- Pleo is committed to providing a user-friendly and intuitive platform that turns spending into a key to business success.
Company Specialties:
- Expense management
- Company credit cards
- Accounting
- Payments
- Corporate cards
- Fintech
- Business spending
- Reimbursements
- Per diem
- Bookkeeping
- SaaS
Company Website: pleo.io
ASSUMPTION: Pleo's focus on expense management and business spending makes it an attractive option for candidates interested in the financial services and fintech industries. The company's commitment to user-friendly and intuitive platforms also sets it apart from competitors in the market.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving commercial growth and collaboration across multiple teams
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and work closely with cross-functional teams, including Product, Sales, Customer Success, and Marketing.
Work Arrangement: Hybrid work model with 2 days in the office per week, allowing for flexibility and collaboration with team members in Pleo's offices across Europe.
Growth Opportunities:
- As Pleo continues to grow, there will be opportunities for the Senior Product Marketing Manager to take on additional responsibilities and advance their career within the company.
- The role also provides the opportunity to work closely with senior leadership and gain valuable insights into the strategic direction of the company.
- Pleo's focus on employee development and growth means that there will be opportunities for the successful candidate to expand their skills and knowledge in the field of product marketing.
ASSUMPTION: The Senior Product Marketing Manager role at Pleo offers a unique opportunity for candidates to drive commercial growth and collaborate with cross-functional teams in a dynamic and innovative environment. The role also provides significant growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Pleo has offices in Copenhagen, London, Stockholm, Berlin, Madrid, and Lisbon, with a hybrid work model that allows employees to work from home 3 days per week.
Office Location(s): Pleo's offices are located in the following cities:
- Copenhagen, Denmark: Ravnsborg Tværgade 5
- London, United Kingdom: 1a Old Nichol Street
- Berlin, Germany: Grunerstraße 13
- Stockholm, Sweden: Kungsgatan 49
- Madrid, Spain: Calle de Eloy Gonzalo, 27
- Lisbon, Portugal: Lisboa, 1200-160
Geographic Context:
- Copenhagen, Denmark: Pleo's headquarters, offering a high quality of life, vibrant culture, and easy access to nature and outdoor activities
- London, United Kingdom: A major global financial hub with a diverse and multicultural population
- Stockholm, Sweden: Known for its innovative tech industry, high quality of life, and stunning architecture
- Berlin, Germany: A vibrant and creative city with a thriving tech industry and rich cultural scene
- Madrid, Spain: A bustling city with a strong economy, rich history, and vibrant cultural scene
- Lisbon, Portugal: A coastal city with a mild climate, rich history, and growing tech industry
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely 3 days per week
ASSUMPTION: Pleo's hybrid work model and flexible working hours allow employees to balance their personal and professional lives more effectively. The company's offices in major European cities also provide opportunities for collaboration and networking with team members from diverse backgrounds and experiences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-depth interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and reference check
- Job offer
Key Assessment Areas:
- Product marketing expertise and experience
- Data analysis and interpretation skills
- Communication and presentation skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Pleo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Pleo's products and market position in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive commercial growth
- Showcase your creativity and strategic thinking in your responses to interview questions
- Follow up with Pleo after your interview to express your enthusiasm for the role and reiterate your qualifications
ATS Keywords: Product Marketing, Commercial Acceleration, Cross-Functional Collaboration, Data-Driven Strategies, Sales Enablement, Customer Insights, Pricing Optimization, Messaging Strategies, Go-To-Market Plans, Campaign Development, Customer Experience, Analytics
ASSUMPTION: Pleo's hiring process is designed to assess candidates' skills, experience, and cultural fit for the role. The company values collaboration, creativity, and strategic thinking in its hiring process.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Google Workspace
- Microsoft Office
- Asana
- Slack
- LinkedIn
- Tableau
- Power BI
ASSUMPTION: Pleo uses a variety of tools and technologies to support its product marketing efforts, including customer relationship management (CRM) software, marketing automation platforms, and data visualization tools. The Senior Product Marketing Manager will be expected to have experience with these tools and be able to leverage them effectively in their role.
👔 Cultural Fit Considerations
Company Values:
- Champion the customer
- Succeed as a team
- Make it happen
- Build to scale
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Creative and strategic
- Results-oriented and action-driven
Self-Assessment Questions:
- How do you ensure that your work aligns with Pleo's commitment to championing the customer?
- Describe a time when you successfully collaborated with cross-functional teams to drive commercial growth
- How do you approach making decisions and taking action in a fast-paced and dynamic environment?
- How do you balance creativity and strategic thinking with data-driven insights in your work?
ASSUMPTION: Pleo's values and work style emphasize collaboration, customer focus, and data-driven decision-making. The company seeks candidates who are creative, strategic, and results-oriented, with a strong commitment to working effectively in a cross-functional team environment.
⚠️ Potential Challenges
- The role may require occasional travel to Pleo's offices in Europe for team meetings and collaboration
- The Senior Product Marketing Manager will need to balance the demands of multiple stakeholders, including Product, Sales, Customer Success, and Marketing teams
- The role may require working with large datasets and complex analytics to inform decision-making
- The fast-paced and dynamic nature of the role may present challenges in managing time and priorities effectively
ASSUMPTION: The Senior Product Marketing Manager role at Pleo presents unique challenges and opportunities for candidates seeking to drive commercial growth and collaborate with cross-functional teams in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Compared to other senior product marketing roles, this position places a greater emphasis on commercial acceleration and cross-functional collaboration
- Pleo's focus on expense management and business spending sets it apart from other fintech companies, offering a unique opportunity for candidates interested in this market
- As a mid-sized company, Pleo provides a more collaborative and agile work environment than larger enterprises, with greater opportunities for growth and advancement
ASSUMPTION: The Senior Product Marketing Manager role at Pleo offers a unique combination of commercial focus, cross-functional collaboration, and agile work environment, setting it apart from similar roles in the market.
📝 Sample Projects
- Developing a go-to-market plan for a new product feature, including messaging, pricing, and sales enablement materials
- Analyzing customer data to identify trends and opportunities for product optimization and monetization
- Collaborating with cross-functional teams to create a cohesive customer experience across all channels
- Conducting market research to inform product positioning and messaging strategies
- Developing and executing campaigns to drive customer acquisition, retention, and expansion
ASSUMPTION: The Senior Product Marketing Manager role at Pleo involves a wide range of projects and initiatives, requiring a diverse skill set and the ability to adapt to changing priorities and demands.
❓ Key Questions to Ask During Interview
- How does Pleo support the professional development and growth of its product marketing team members?
- What are the key priorities for the Senior Product Marketing Manager role in the first 90 days?
- How does Pleo measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
- How does Pleo approach collaboration and communication across its global offices?
ASSUMPTION: Asking insightful and strategic questions during the interview process demonstrates your interest in the role and commitment to driving commercial growth at Pleo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://pleo.io/en/careers/jobs/6492547003?gh_jid=6492547003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to drive commercial growth
- Showcase your creativity and strategic thinking in your responses to interview questions
- Follow up with Pleo after your interview to express your enthusiasm for the role and reiterate your qualifications
- If selected for the final round, be prepared to present your ideas for driving commercial growth and collaboration with cross-functional teams
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
