📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Contract)
🔹 Company: Plusgrade
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Fixed-Term Employee (Contract)
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Positioning and marketing ancillary solutions for travel companies
- Driving demand, usage, and relevance of products through their lifecycle
- Collaborating with cross-functional teams to gather insights and success stories
- Liaising with Business Development and Partner Success teams in product sales
- Creating compelling sales enablement collateral and go-to-market plans
ASSUMPTION: This role requires a high level of collaboration and adaptability, given the dynamic and evolving nature of the organization and the travel industry.
📋 Key Responsibilities
✅ Define and strengthen value proposition, positioning, and messaging for product portfolios
✅ Create sales enablement collateral, including sales decks, case studies, product videos, and sales training content
✅ Develop and execute impactful go-to-market plans to drive product adoption and demand
✅ Support Business Development and Partner Success teams in product sales
✅ Work with Content and Creative teams to bring product messaging and campaigns to life
✅ Liaise with cross-functional teams to gather insights and success stories for product marketing
✅ Leverage industry, competitive, and consumer insights to inform product marketing strategy
ASSUMPTION: The role may evolve and change as the company grows and the product portfolio expands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, ideally in a B2B technology environment
Required Skills:
- Exceptional oral and written communication and presentation skills
- Confident, self-motivated, and resourceful
- Strong analytical and data-driven mindset
- Highly collaborative mindset with the ability to influence and gain cooperation
- Proven track record of driving results in dynamic, evolving organizations
Preferred Skills:
- Experience in the travel industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing tools and software is likely required for this role.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - CAD 120,000 per year (Based on industry standards for a Senior Product Marketing Manager role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee assistance program
- Flexible work arrangements
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Plusgrade operates in the IT Services and IT Consulting industry, focusing on revenue upgrade solutions for the airline industry.
Company Size: Plusgrade has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Plusgrade was founded in 2009 and has since grown to become an ancillary revenue powerhouse, working with over 250 airline, hospitality, cruise, passenger rail, and financial services companies.
Company Description:
- Plusgrade powers the global travel industry with its portfolio of leading ancillary revenue solutions
- Focuses on creating new, meaningful revenue streams through incredible customer experiences
- Committed to equal employment opportunity and providing an accessible recruitment process
Company Specialties:
- Revenue upgrade platform for the airline industry
- Merchandising and ancillary revenue strategies
- Upsell and cross-selling opportunities
Company Website: http://www.plusgrade.com
ASSUMPTION: Plusgrade's focus on the travel industry and ancillary revenue solutions makes it an attractive option for candidates interested in the travel and technology sectors.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product marketing.
Reporting Structure: The Senior Product Marketing Manager will report to the Head of Marketing and work closely with various cross-functional teams.
Work Arrangement: The role is remote-friendly, with flexible hours and the option to work from the Toronto office.
Growth Opportunities:
- Potential career advancement as the company grows and expands its product portfolio
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to gain experience in the travel industry and ancillary revenue strategies
ASSUMPTION: Given the company's growth and expansion, there may be opportunities for the right candidate to grow within the organization.
🌍 Location & Work Environment
Office Type: Plusgrade has an office in Toronto, Ontario, but the role is remote-friendly.
Office Location(s): 111 Richmond St W, Suite 700, Toronto, Ontario M5H 2G4, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- Plusgrade's office is located in the downtown core, close to public transportation and amenities
- The city offers a high quality of life, with various neighborhoods, cultural attractions, and outdoor activities
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: While the role is remote-friendly, candidates should be prepared to work in the Toronto office occasionally, as needed.
💼 Interview & Application Insights
Typical Process:
- Recruiter phone interview
- Hiring manager interview
- Team interview
Key Assessment Areas:
- Communication and presentation skills
- Analytical and data-driven mindset
- Collaboration and influencing skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product marketing work, including sales enablement collateral and go-to-market plans
- Be ready to discuss your understanding of the travel industry and ancillary revenue strategies
- Follow up after the interview to express your interest in the role
ATS Keywords: Product Marketing, B2B Technology, Sales Enablement, Go-to-Market Strategy, Ancillary Revenue, Travel Industry, Collaboration, Influencing, Analytical Skills, Data-Driven
ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Be Hungry: Plusgrade values employees who are driven, passionate, and committed to continuous learning and improvement
- Partner Powered: The company emphasizes collaboration and working together to achieve success
- Better Together: Plusgrade believes in fostering a culture where everyone can bring out the best in each other
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment where you can work with various teams to drive results?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you have a proven track record of driving results in a B2B technology environment?
ASSUMPTION: Candidates should assess their fit with Plusgrade's company values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The dynamic and evolving nature of the organization and the travel industry may present challenges in terms of adaptability and flexibility
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The competitive nature of the travel industry may present challenges in terms of standing out and driving results
ASSUMPTION: Candidates should be prepared to face these potential challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- Compared to other Senior Product Marketing Manager roles, this position offers the opportunity to work in the dynamic and growing travel industry
- Plusgrade's focus on ancillary revenue solutions sets this role apart from similar positions in other industries
- This role may offer more opportunities for collaboration and cross-functional work than other senior-level product marketing positions
ASSUMPTION: Candidates should research other similar roles in the travel and technology industries to better understand the unique aspects of this position.
📝 Sample Projects
- Developing a go-to-market strategy for a new ancillary revenue solution
- Creating a sales enablement deck to showcase the features and benefits of Plusgrade's products
- Conducting market research to identify trends and opportunities in the travel industry
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into Plusgrade's overall growth strategy?
- What are the biggest challenges facing the product marketing team currently, and how can this role help address them?
- How does Plusgrade support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Plusgrade measure the success of its product marketing efforts, and what metrics will I be responsible for tracking?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/plusgrade/0b9f16de-22d9-4a77-aeef-4728cef3530b
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including sales enablement collateral and go-to-market plans
- Be ready to discuss your understanding of the travel industry and ancillary revenue strategies during the interview
- Follow up after the interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
