Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Nirvana Insurance

🔹 Location: Remote (with hybrid office hubs in San Francisco, New York, Columbus, Bangalore, and Santiago)

🔹 Job Type: Full-time

🔹 Category: Insurance, SaaS, Product Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for insurance and SaaS products
• Collaborating cross-functionally with key stakeholders to ensure product readiness at launch
• Equipping sales teams with product marketing assets and training
• Conducting market research and analyzing the competitive landscape
• Creating compelling product positioning, messaging, and content

ASSUMPTION: This role requires a strong foundation in product marketing, with experience in positioning, messaging, GTM strategy, campaign execution, and sales enablement. A background in SaaS and insurance or related industries is preferred but not required.

📋 Key Responsibilities

✅ Own insurance and SaaS product GTM initiatives end-to-end, coordinating strategy, execution, and success measurement across teams

✅ Collaborate cross-functionally with key stakeholders during the go-to-market process to ensure the business is ready to sell, support, and market the product or feature at launch

✅ Collaborate closely with the Product Team to drive adoption for customer-facing tools and services

✅ Equip sales with product marketing assets, such as playbooks, pitch decks, tools, training, and sales collateral

✅ Conduct market research to identify trends, customer needs, and analyze the competitive landscape

✅ Develop and refine product positioning and messaging that differentiates our products in the market and represents the voice of the customer

✅ Create compelling content for various marketing channels, including websites, blogs, social media, and sales collateral

✅ Develop case studies, whitepapers, and product videos to showcase product benefits and customer success stories

✅ Plan and execute marketing campaigns to drive product awareness and adoption

ASSUMPTION: This role requires a high level of collaboration and communication with various teams, including Product, Sales, Operations, and Success. Strong project management skills and the ability to work independently are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in Product Marketing at a high-growth company, with a strong focus on SaaS products

Required Skills:

• Proven track record of working collaboratively in high-growth environments
• Strong communication skills, both written and verbal
• Exceptional content development skills with recent, high-quality writing samples
• Thorough critical thinker who isn’t afraid to make decisions or recommendations
• Self-starter who independently seeks out opportunities to learn and succeed
• Bias-to-action – you’re not afraid to get your hands dirty and stretch yourself
• Owner mentality – take accountability for your actions and results

Preferred Skills:

• Previous insurance, transportation, fleet management, or fintech experience

ASSUMPTION: While previous insurance experience is not required, it is a plus. Candidates with experience in related industries or a strong understanding of the insurance landscape are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $145,000 - $205,000 USD per year (estimated based on industry standards for a Senior Product Marketing Manager role in a high-growth company)

Benefits:

• Competitive salary and equity
• Medical, dental, and vision insurance
• 401k with company match
• Unlimited PTO
• Paid parental leave
• Monthly wellness stipend
• Remote-first culture with hybrid office hubs in San Francisco, New York, Columbus, Bangalore, and Santiago

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in high-growth companies. The actual base salary will vary depending on multiple factors unique to each candidate, including location, job-related knowledge, transferable skills, work experience, and the company's assessment of the candidate's level during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, with a focus on commercial insurance and data-driven innovation

Company Size: 51-200 employees, with a remote-first culture and hybrid office hubs in multiple locations

Founded: 2020, with a mission to revolutionize commercial insurance using real-time IoT data and AI-driven predictive models

Company Description:

• Nirvana is on a mission to harness the power of data to revolutionize commercial insurance and enable a safer world
• The company has developed cutting-edge predictive models using real-time IoT data from billions of connected devices, allowing it to better understand and price risk
• Nirvana's AI-driven platform changes the way an insurance company operates, with personalized risk scoring, faster underwriting, modernized claims, and proactive, data-driven insights
• The company has raised over $170 million in funding, with strong support from top-tier VCs, and has a leadership team with experience scaling multi-billion-dollar companies

Company Specialties:

• Commercial Insurance

Company Website: https://www.nirvanatech.com/

ASSUMPTION: Nirvana Insurance is a high-growth company focused on bringing innovation to the legacy commercial insurance industry. The company's success is driven by its data moat, which is growing exponentially with more than 20 billion miles of telematics data.

📊 Role Analysis

Career Level: Senior-level role, with the opportunity to grow and take on more responsibility as the company scales

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product, Sales, Operations, and Success

Work Arrangement: Remote OK, with hybrid office hubs in San Francisco, New York, Columbus, Bangalore, and Santiago

Growth Opportunities:

• As Nirvana continues to grow, there will be opportunities for the right candidate to take on more responsibility and advance their career within the product marketing team
• The company's remote-first culture allows for flexibility and the opportunity to work with a globally distributed team of top performers

ASSUMPTION: This role offers a unique opportunity to join a high-growth company in the insurance industry and make a significant impact on the business. The ideal candidate will be a self-starter with a strong background in product marketing and a passion for driving innovation.

🌍 Location & Work Environment

Office Type: Remote-first, with hybrid office hubs in multiple locations

Office Location(s): San Francisco, New York, Columbus, Bangalore, and Santiago

Geographic Context:

• Nirvana's remote-first culture allows employees to work from anywhere, with the option to collaborate in person at one of the company's hybrid office hubs
• The company has employees based in multiple time zones, enabling 24/7 coverage and support for customers and partners
• Nirvana's office hubs are located in major cities with vibrant tech communities, offering employees access to networking opportunities, events, and resources

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Nirvana's remote-first culture and global employee base enable the company to attract and retain top talent from around the world. The company's office hubs provide employees with the option to collaborate in person and access to resources and networking opportunities in major tech communities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Behavioral and skills-based interviews with the hiring manager and cross-functional team members
• Final interview with the Head of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Product marketing skills and experience
• Collaboration and communication skills
• Problem-solving and critical thinking abilities
• Alignment with Nirvana's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Include specific examples of your achievements in product marketing, with a focus on go-to-market strategies, campaign execution, and sales enablement
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and how they relate to the key responsibilities of the role
• Research Nirvana's mission, values, and company culture to demonstrate your alignment with the organization

ATS Keywords: Product Marketing, GTM Strategy, Campaign Execution, Sales Enablement, Insurance, SaaS, Market Research, Positioning, Messaging, Content Development, Collaboration, Communication, Critical Thinking, Self-Starter, Bias-to-Action, Owner Mentality

ASSUMPTION: Nirvana's interview process is designed to assess the candidate's fit for the role and the company's culture. The process may vary depending on the candidate's experience and the specific needs of the team.

🛠️ Tools & Technologies

• Product marketing tools (e.g., Asana, Trello, JIRA)
• Content creation tools (e.g., Google Docs, Microsoft Office, Adobe Creative Suite)
• Marketing automation and analytics tools (e.g., HubSpot, Marketo, Google Analytics)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used by Nirvana may vary depending on the role and the team's preferences. The ideal candidate will be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Data-driven: We make decisions based on data and insights
• Innovative: We challenge the status quo and continuously improve
• Collaborative: We work together to achieve our goals
• Customer-focused: We prioritize the needs of our customers and partners
• Accountable: We take ownership of our work and hold ourselves to high standards

Work Style:

• Remote-first: We offer flexibility and trust our employees to manage their time and work environment
• Data-driven: We use data to inform our decisions and measure our success
• Collaborative: We work together to achieve our goals and support each other's growth
• Customer-focused: We prioritize the needs of our customers and partners in everything we do
• Accountable: We take ownership of our work and hold ourselves to high standards

Self-Assessment Questions:

• How do you stay organized and manage your time in a remote work environment?
• Can you provide an example of a time when you used data to inform a product marketing decision?
• How do you approach collaboration and communication with cross-functional teams?
• How do you prioritize the needs of customers and partners in your product marketing efforts?
• Can you describe a time when you took ownership of a project or initiative and drove it to successful completion?

ASSUMPTION: Nirvana's company values and work style are designed to foster a culture of innovation, collaboration, and customer focus. The ideal candidate will be a strong fit with these values and work style preferences.

⚠️ Potential Challenges

• Working in a high-growth, remote-first environment may require flexibility and adaptability
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing multiple projects and priorities may require strong project management skills and time management
• Working in the insurance industry may require a steep learning curve for candidates without relevant experience

ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, collaboration, and project management skills. The ideal candidate will be comfortable working in a dynamic, high-growth environment and be open to learning and adapting to new challenges.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Marketing Manager role in a high-growth SaaS company, with a focus on insurance and data-driven innovation
• Unlike other roles in the industry, this position offers the opportunity to work with cutting-edge predictive models and real-time IoT data to revolutionize commercial insurance
• Career progression in this role may lead to opportunities in product marketing leadership, as Nirvana continues to grow and expand its team

ASSUMPTION: This role is unique in its focus on data-driven innovation in the commercial insurance industry. The ideal candidate will have experience in product marketing and be excited about the opportunity to drive innovation and change in a legacy industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new insurance product, including market research, positioning, messaging, and campaign planning
• Creating a sales enablement toolkit, including playbooks, pitch decks, and training materials, to support the launch of a new feature or product
• Conducting customer interviews and surveys to gather insights and inform product marketing efforts

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Senior Product Marketing Manager might undertake in this role. The specific projects and priorities may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into the overall product marketing strategy?
• How does the product marketing team collaborate with other departments, such as Product, Sales, and Operations?
• What are the biggest challenges facing the commercial insurance industry, and how does Nirvana's approach address them?
• How does Nirvana support the growth and development of its employees, particularly in a remote-first work environment?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These key questions are designed to help the candidate understand the role, the company, and the industry better. The ideal candidate will be curious and proactive in seeking out information and insights.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and how they relate to the key responsibilities of the role
• Research Nirvana's mission, values, and company culture to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.