Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Encord

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading the marketing of the Encord Platform, owning messaging across targeted use cases, verticals, and personas.
• Collaborating with product and engineering teams to sharpen offerings based on customer feedback.
• Delivering high-quality sales enablement with high CSAT scores for field teams.
• Building and delivering compelling customer stories, highlighting Encord Platform capabilities, technical details, and realized value.
• Honing messaging by developing value proposition and messaging frameworks, driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP.

ASSUMPTION: This role requires a strong understanding of Data & AI platform offerings, experience creating messaging and positioning of technical products targeted at the enterprise market, and the ability to build strong working relationships with stakeholders to deliver joint messaging and GTM plans.

📋 Key Responsibilities

✅ Own the messaging of Encord, as well as the messaging for platform-wide capabilities.

✅ Amplify the platform-level messaging through the Encord website and channels.

✅ Build and deliver sales enablement with high CSAT scores with field teams.

✅ Be the expert in any platform-specific messaging for any campaign or event Encord is running, and enable GTM teams with highly performant content to drive strong engagement and pipeline.

✅ Deliver a drumbeat of compelling customer stories, highlighting the Encord Platform capabilities, technical details, and realized value.

✅ Hone messaging by developing value proposition and messaging frameworks and driving articulation of product portfolio positioning aligned to Encord's targeted audiences and ICP.

✅ Help build a product our customers love by collaborating closely with product & engineering to identify needs and sharpen product offerings based on the competitive landscape and feedback from customers.

ASSUMPTION: This role requires excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives, the ability to thrive in a fast-paced, dynamic, team-oriented environment, and deep understanding of the Data and AI space.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, a related discipline, or equivalent experience.

Experience: 5+ years of product marketing experience at an enterprise software company, preferably including PMM experience in early-stage AI startups.

Required Skills:

• Excellent writing skills for succinct messaging targeting AI/ML engineers and AI executives.
• Ability to thrive in a fast-paced, dynamic, team-oriented environment.
• Deep understanding of the Data and AI space.
• Experience building compelling technical and business content.
• Works collaboratively with sales, growth marketing, and product teams.
• Comfortable owning and running direct customer engagements.
• Strong public speaker and technical aptitude to become the end-to-end expert on the Encord platform to be able to effectively demo at events and to prospects.

Preferred Skills:

• Preferred technical academic background (BS in computer science or related discipline).

ASSUMPTION: Candidates with a proven record in product marketing and experience working on technical products will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (Based on industry standards for a Senior Product Marketing Manager role in London with 5-10 years of experience)

Benefits:

• Competitive salary, commission, and equity in a hyper-growth startup.
• Real opportunities to grow in an insanely fast-growing startup.
• Strong in-person culture with 3-5 days a week in the Fitzrovia office.
• Flexible PTO to recharge.
• Annual learning and development budget.
• 25 paid vacation days + bank holidays.
• Lots of opportunities for travel (all around the US, to London & Europe).
• Bi-annual off-sites and monthly socials.
• Health, dental, and vision insurance.

Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager role in London with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI infrastructure and data management for AI applications.

Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: 2020, with a short but impressive history of growth and success in the AI space.

Company Description:

• Encord is the multimodal data management platform for AI, enabling AI teams to easily manage, curate, and label various data types on one unified platform.
• The company offers AI-assisted speed and accuracy with human-in-the-loop workflows, enriching raw unstructured data into high-fidelity data for training, fine-tuning, and aligning AI models quickly and at scale.
• Encord is trusted by pioneering AI teams at global companies and is SOC 2, AICPA SOC, HIPAA, and GDPR compliant.

Company Specialties:

• Active Learning
• Data Engine
• Artificial Intelligence
• Computer Vision
• Machine Learning
• Data Annotation
• Image Annotation
• Video Annotation
• Automated Labeling
• Ground Truth Data
• Model Training
• Model Performance
• Healthcare
• Geospatial
• Defense
• SAAS
• and Software-as-a-service

Company Website: encord.com

ASSUMPTION: Encord is a well-funded, rapidly growing startup with a strong focus on innovation and customer success in the AI data management space.

📊 Role Analysis

Career Level: Senior-level role with significant impact and responsibility for the company's product marketing efforts.

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including product, engineering, sales, and growth marketing.

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, providing a balance between collaboration and flexibility.

Growth Opportunities:

• As the second product marketer at Encord, there are ample opportunities for growth and impact in shaping the company's marketing strategy and expanding the team.
• The company's rapid growth and success provide numerous prospects for career advancement.
• Working closely with cross-functional teams offers opportunities to learn and grow in various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Fitzrovia, London.

Office Location(s): San Francisco, California, US; London, GB

Geographic Context:

• London, a major global city with a vibrant tech industry and a diverse talent pool.
• Fitzrovia, a central London neighborhood known for its creative and tech industries, offering easy access to public transportation and amenities.
• Encord's offices are located in a dynamic and innovative part of the city, providing an inspiring work environment.

Work Schedule: Full-time, with flexible working hours and remote work options, allowing for a healthy work-life balance.

ASSUMPTION: Encord's offices provide a collaborative and innovative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screen with the hiring manager or HR.
• Technical assessment or case study to evaluate the candidate's understanding of the role and Encord's platform.
• On-site or virtual interview with the hiring manager, team members, and/or other stakeholders.
• Final decision and offer extension.

Key Assessment Areas:

• Understanding of the Data & AI space and relevant industry trends.
• Product marketing skills and experience, with a focus on messaging, positioning, and sales enablement.
• Ability to thrive in a fast-paced, dynamic environment and work collaboratively with cross-functional teams.
• Strong writing skills and public speaking abilities.
• Alignment with Encord's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Encord's platform and the Data & AI space in your application materials.
• Prepare for the technical assessment or case study by researching Encord's platform and industry trends.
• Showcase your ability to think strategically and creatively about product marketing challenges and opportunities.

ATS Keywords: Product Marketing, Data & AI Platforms, Messaging, Positioning, Sales Enablement, Public Speaking, Technical Aptitude, Customer Engagement, Content Creation, Collaboration, Enterprise Software, Thought Leadership, Fast-Paced Environment, Customer Stories, Value Proposition, Competitive Analysis

ASSUMPTION: Encord's application process is designed to evaluate candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Marketo or similar marketing automation platforms
• Salesforce or similar CRM systems
• Google Workspace (G Suite) for collaboration and productivity
• Asana or similar project management tools
• Data visualization and analytics tools (e.g., Tableau, Power BI)

ASSUMPTION: Encord uses industry-standard marketing, sales, and productivity tools to streamline workflows and facilitate collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Encord prioritizes customer success and ensures its platform meets the needs of its users.
• Innovative: Encord fosters a culture of continuous learning and improvement, encouraging employees to explore new ideas and approaches.
• Collaborative: Encord values teamwork and cross-functional collaboration to drive success and achieve common goals.

Work Style:

• Fast-paced and dynamic, with a focus on agility and adaptability.
• Data-driven, with a strong emphasis on using data and analytics to inform decision-making and strategy.
• Customer-focused, with a deep understanding of and empathy for the needs of Encord's users.

Self-Assessment Questions:

• How do you approach developing messaging and positioning for a technical product targeted at the enterprise market?
• Can you describe a time when you had to adapt to a significant change or challenge in a fast-paced environment?
• How do you ensure that your content resonates with both AI/ML engineers and AI executives?

ASSUMPTION: Encord values candidates who align with its customer-centric, innovative, and collaborative culture, and who can thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Working in a fast-paced, rapidly growing startup environment may require adaptability and flexibility.
• Balancing the needs of multiple stakeholders, including product, engineering, sales, and growth marketing teams, may present challenges in prioritizing and executing initiatives.
• As the second product marketer at Encord, there may be limited precedent for certain aspects of the role, requiring creativity and strategic thinking to define and execute on marketing strategies.
• Working remotely may present challenges in maintaining productivity and collaboration with team members.

ASSUMPTION: Encord's fast-paced, dynamic work environment and collaborative culture may present unique challenges and opportunities for candidates in this role.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique opportunity to lead the marketing efforts for a cutting-edge AI data management platform and have a significant impact on the company's success.
• In the Data & AI space, Encord's platform is a unique offering, providing candidates with the opportunity to work on innovative technology and contribute to its growth and success.
• Career-wise, this role offers significant growth potential, with opportunities to advance within the marketing team and the broader organization as Encord continues to expand.

ASSUMPTION: This role offers a unique combination of challenges, opportunities, and growth potential compared to similar roles in the product marketing and AI data management spaces.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new feature or product release, including messaging, positioning, and sales enablement materials.
• Creating a series of customer success stories, highlighting Encord's platform capabilities, technical details, and realized value for various use cases and verticals.
• Conducting market research and competitive analysis to inform product marketing strategy and identify opportunities for differentiation and growth.

ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Product Marketing Manager at Encord might undertake to drive success for the company and its customers.

❓ Key Questions to Ask During Interview

• How does Encord measure the success of its product marketing efforts, and what key performance indicators (KPIs) does the company track?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
• How does Encord approach collaboration and communication with cross-functional teams, and what tools and processes does the company use to facilitate this?
• What opportunities are there for growth and advancement within the marketing team and the broader organization?
• How does Encord support work-life balance and employee well-being, particularly for remote workers?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, and assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your product marketing background and understanding of the Data & AI space.
• Prepare for the technical assessment or case study by researching Encord's platform and industry trends, and practicing your strategic and creative thinking.
• Follow up with the hiring manager or HR one week after submitting your application to inquire about the status of your application and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.