📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: BVNK
🔹 Location: London, UK
🔹 Job Type: Hybrid
🔹 Category: Financial Services
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (London, UK or New York, USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for stablecoin and payments products
- Collaborating cross-functionally with product, marketing, sales, and customer success teams
- Conducting customer interviews and win/loss analyses to inform messaging and GTM strategy
- Staying up-to-date on competitor activity and industry trends
- Driving measurable impact through strategic thinking and effective execution
ASSUMPTION: This role requires a strategic thinker with a strong execution focus, comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead end-to-end GTM strategies for product launches, from strategic planning through to execution
✅ Collaborate with cross-functional teams to define launch goals, timelines, and key activities
✅ Build and maintain a forward-looking launch calendar to ensure cross-functional alignment
✅ Track launch performance, customer engagement, and internal enablement metrics; feed insights into future launches
✅ Develop high-impact sales enablement materials, including pitch decks, one-pagers, videos, objection-handling guides, battle cards, and case studies
✅ Own product positioning, value propositions, and messaging pillars, tailoring messaging by segment to clearly articulate product value and use cases
✅ Conduct regular customer interviews and win/loss analyses to uncover insights that inform messaging and GTM strategy
✅ Stay up-to-date on competitor activity, industry shifts, and emerging trends across fintech, payments, and stablecoins
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution to drive product adoption and customer engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, with a focus on payments, stablecoins, or blockchain
Required Skills:
- Proven track record of driving GTM strategy for complex products
- Excellent written and verbal communication skills
- Strong customer-centric mindset, with experience conducting interviews and analyzing insights
- Solid understanding of the fintech and crypto competitive landscape
- Structured, strategic approach to problem-solving, with a bias for execution
Preferred Skills:
- Experience working in a startup or high-growth environment
- Fluency in additional languages (e.g., Spanish, Mandarin, or other relevant languages)
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on payments and stablecoins, and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (based on industry standards for a Senior Product Marketing Manager in London)
Benefits:
- Fair and competitive salary at every stage of your growth
- Meaningful ownership in the business through our employee option scheme
- Flexible working hours, with hybrid working at its heart
- Flexible approach to holiday
- Opportunities to travel to our offices around the world
- Open and creative environment where you can help us define the future of BVNK, its culture, and its opportunity sets
Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager in London, with a focus on payments and stablecoins. Benefits are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, focusing on stablecoin and payments infrastructure for businesses
Company Size: 201-500 employees, with a diverse team spread across EMEA, North America, and APAC
Founded: 2021, with recent strategic investments from Visa and other leading investors
Company Description:
- Provides modern payment infrastructure for businesses, unifying banks and blockchains in a single platform
- Enables businesses to send and receive stablecoin payments, convert between currencies, and add stablecoin payments to their checkout
- Offers flexible platform and robust global licensing and compliance expertise, allowing innovators to launch new payment products quickly and compliantly
Company Specialties:
- Stablecoin payments
- Cross-border payments
- Crypto-friendly banking services
Company Website: https://www.bvnk.com
ASSUMPTION: BVNK is a fast-growing fintech company focused on stablecoin and payments infrastructure, with a strong emphasis on innovation and customer-centricity.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role does not have direct reports but will collaborate with various teams, including product, marketing, sales, and customer success
Work Arrangement: Hybrid, with a requirement to be based in London, UK or New York, USA
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on cutting-edge technology and shape the future of payments
- Chance to gain experience in a fast-growing fintech startup and work with a diverse, global team
ASSUMPTION: This role offers significant growth potential, as BVNK continues to expand its offerings and enter new markets.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to be based in London, UK or New York, USA
Office Location(s): London, UK or New York, USA
Geographic Context:
- London, UK: A major global financial hub with a thriving tech industry
- New York, USA: A global financial capital with a vibrant startup ecosystem
Work Schedule: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, with a focus on results and flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Customer-centric mindset and ability to conduct customer interviews
- Understanding of the fintech and crypto competitive landscape
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, payments, and stablecoins
- Prepare examples of your past GTM strategies, sales enablement materials, and customer insights
- Demonstrate your understanding of BVNK's mission and the role's responsibilities
- Showcase your ability to work effectively in a dynamic, fast-paced environment
ATS Keywords: Product Marketing, GTM Strategy, Sales Enablement, Positioning, Messaging, Customer Advocacy, Market Intelligence, Cross-Functional Collaboration, Customer Insights, Payments, Stablecoin, Blockchain
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, cross-functional collaboration skills, and understanding of the role's responsibilities and the company's mission.
🛠️ Tools & Technologies
- Asana or similar project management tool
- Google Workspace (G Suite) for collaboration and communication
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The tools and technologies listed are common in marketing and product management roles, with a focus on collaboration, project management, and customer relationship management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and continuous learning
- Collaboration and teamwork
- Integrity and transparency
- Growth mindset
Work Style:
- Dynamic and fast-paced, with a focus on results and execution
- Collaborative and cross-functional, with a strong emphasis on teamwork
- Customer-centric, with a focus on understanding and addressing customer needs
- Innovative and forward-thinking, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- How do you approach understanding and addressing customer needs in a dynamic, fast-paced environment?
- Can you provide an example of a successful GTM strategy you've developed and executed in a previous role?
- How do you stay up-to-date on industry trends and competitor activity in a rapidly evolving market?
- How do you collaborate effectively with cross-functional teams to drive measurable impact?
ASSUMPTION: BVNK values a customer-centric, innovative, and collaborative work environment, with a strong emphasis on results and execution.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Staying up-to-date on industry trends and competitor activity may require significant time and effort
- Balancing strategic thinking and execution may be challenging, as this role requires both long-term planning and day-to-day tactical work
ASSUMPTION: These challenges are inherent to a senior-level product marketing role in a fast-growing fintech company, with a focus on stablecoin and payments infrastructure.
📈 Similar Roles Comparison
- Compared to other senior-level product marketing roles, this position places a stronger emphasis on cross-functional collaboration and customer-centricity
- Unlike other roles in the fintech industry, this position focuses specifically on stablecoin and payments infrastructure for businesses
- Career progression in this role may involve moving into a leadership position as the company expands its offerings and enters new markets
ASSUMPTION: This role offers unique opportunities and challenges compared to other senior-level product marketing roles in the fintech industry, with a focus on stablecoin and payments infrastructure.
📝 Sample Projects
- Developing and executing a GTM strategy for a new stablecoin payment product, including customer interviews, messaging, and sales enablement materials
- Conducting a competitive analysis of industry players and emerging trends in the stablecoin and payments landscape
- Creating a customer advocacy program, including customer interviews, case studies, and testimonials, to drive product adoption and customer engagement
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-centric nature of the role, with a focus on driving product adoption and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for stablecoin and payments infrastructure, and how this role contributes to that vision?
- How does the company support the professional development and growth of its employees, particularly in senior-level roles?
- Can you provide an example of a successful cross-functional collaboration project at BVNK, and how the company fosters a culture of teamwork and innovation?
- How does the company measure the success of its product marketing efforts, and how does this role contribute to those metrics?
- What are the key priorities for this role in the first 90 days, and how does the company support new employees in achieving those priorities?
ASSUMPTION: These key questions help applicants understand the company's long-term vision, culture, and expectations for the role, as well as the support and resources available to new employees.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, payments, and stablecoins
- Prepare examples of your past GTM strategies, sales enablement materials, and customer insights
- Demonstrate your understanding of BVNK's mission and the role's responsibilities
- Showcase your ability to work effectively in a dynamic, fast-paced environment
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
