📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Chargeflow
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 11, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving user engagement and conversion throughout the customer journey
- Optimizing lead nurturing workflows, onboarding processes, and landing page conversion rates
- Collaborating with cross-functional teams to ensure consistent messaging and support strategic growth objectives
- Conducting competitor research and market analysis
- Creating sales enablement materials and assets
ASSUMPTION: This role requires a strong background in PLG product marketing, digital marketing, and customer segmentation within a B2B SaaS environment. Familiarity with eCommerce, payments, or fraud prevention industries is advantageous.
📋 Key Responsibilities
✅ Lead Nurturing & Email Workflow Optimization: Design, optimize, and execute lead nurturing email workflows that drive engagement, improve conversion, and support a seamless sales funnel.
✅ Landing Page Conversion Rate Optimization (CRO): Lead initiatives to increase landing page conversions by optimizing messaging, CTAs, layout, and user experience.
✅ Brand Messaging: Plan, create, and test messaging that engages users at critical points in their journey, providing value, driving product adoption, and encouraging feature usage.
✅ Customer & Audience Segmentation: Develop and manage customer and audience segmentation strategies that enable personalized messaging across email, in-app, and marketing channels.
✅ Sales & Marketing Enablement: Create and develop sales enablement materials and assets to support the sales team in reducing friction during the sales process.
✅ Competitor Research & Market Analysis: Conduct regular competitor research to understand product positioning, messaging, and market trends.
✅ Cross-Functional Collaboration: Collaborate with sales, product, and customer success teams to align on key messaging, positioning, and customer insights, while supporting cross-functional projects and marketing initiatives to ensure consistency in customer communications and brand messaging.
ASSUMPTION: This role requires strong project management skills, the ability to prioritize tasks, and manage multiple initiatives simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience leading PLG product marketing, digital marketing, or a similar role with a strong focus on email marketing and automation, CRO, and customer segmentation from a B2B SaaS company
Required Skills:
- Strong copywriting/storytelling skills in English
- Experience building and maintaining marketing websites
- PLG SaaS experience
- Familiarity with data analytics tools like Google Analytics or Mixpanel
- Analytical mindset with the ability to interpret data and translate insights into actionable marketing strategies
- Excellent written and verbal communication skills
Preferred Skills:
- Experience in the eCommerce, payments, or fraud prevention industry
- Knowledge of A/B testing platforms, UX/UI best practices, and landing page optimization tools
- Familiarity with marketing automation and CRM tools (HubSpot)
- Familiarity with eCommerce platforms such as Shopify, as well as automation and CRM tools (HubSpot)
- Experience with in-app messaging tools and understanding of best practices for user engagement
ASSUMPTION: While not explicitly stated, it's assumed that candidates should have a strong understanding of marketing automation, CRM tools, and eCommerce platforms to excel in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Product Marketing Manager role with 5+ years of experience in a B2B SaaS company)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work hours and remote work options
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Fintech)
Company Size: 51-200 employees (Small to mid-sized, offering a dynamic and agile work environment)
Founded: 2020 (Relatively new, with a strong focus on innovation and growth)
Company Description:
- Chargeflow is an AI-driven fintech company specializing in chargeback automation for modern commerce
- The company protects billions in revenue for tens of thousands of businesses worldwide using a proprietary AI engine and security-first architecture
- Chargeflow is committed to democratizing the unfair chargeback and friendly-fraud problem, offering a fully hands-off solution that recovers and prevents lost revenue with unmatched efficiency
Company Specialties:
- Chargebacks
- Chargeback alerts
- Revenue recovery
Company Website: www.chargeflow.io
ASSUMPTION: Chargeflow's focus on AI and automation in the fintech industry makes it an attractive option for candidates interested in cutting-edge technology and innovative problem-solving.
📊 Role Analysis
Career Level: Senior (This role is suitable for experienced marketing professionals looking to take on a leadership position)
Reporting Structure: This role reports directly to the VP of Marketing and may have team members reporting to them (depending on company structure)
Work Arrangement: Remote OK (Offering flexibility for candidates who prefer to work from home or a co-working space)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunity to work on cutting-edge technology and innovative solutions in the fintech industry
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, given Chargeflow's focus on innovation and expansion in the fintech industry.
🌍 Location & Work Environment
Office Type: Remote-first (With physical offices in New York, NY, and Modi'in, Israel)
Office Location(s): 119 W 24th St, New York, NY 10011, US; Dam HaMacbim 38, Modi'in Makabim-Re'ut, Israel, IL
Geographic Context:
- Israel (Remote) - Offers a diverse and multicultural work environment, with a strong focus on innovation and technology
- New York, NY - A major hub for the fintech industry, offering ample networking opportunities and a vibrant professional community
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while the company's physical offices in New York and Israel provide opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- Technical assessment or case study (if applicable)
- Interview with the hiring manager or team members
- Final interview with the VP of Marketing
- Background check and offer
Key Assessment Areas:
- Marketing expertise and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with email marketing, CRO, and customer segmentation in detail
- Demonstrate your understanding of the fintech industry and Chargeflow's unique value proposition
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Product Marketing, Digital Marketing, Email Marketing, CRO, Customer Segmentation, PLG, SaaS, Fintech, Chargebacks, Revenue Recovery
ASSUMPTION: The application process for this role may vary depending on the company's current hiring needs and the number of applicants. It's essential to stay up-to-date with the latest information on the company's careers page or by contacting the HR department directly.
🛠️ Tools & Technologies
- Marketing automation and CRM tools (HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Landing page optimization tools (e.g., Unbounce, Optimizely)
- Data analytics tools (e.g., Google Analytics, Mixpanel)
- In-app messaging tools (e.g., Intercom, Drift)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Continuous learning
Work Style:
- Agile and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment?
- Are you comfortable working with data and analytics to inform marketing strategies?
- Do you enjoy collaborating with cross-functional teams to achieve common goals?
- Are you adaptable and able to manage multiple projects simultaneously?
ASSUMPTION: Chargeflow values candidates who are passionate about innovation, data-driven decision-making, and collaboration, as these qualities are essential for success in this role.
⚠️ Potential Challenges
- Working in a fast-paced, rapidly growing startup environment may require adaptability and the ability to manage multiple priorities simultaneously
- The role may involve working with complex data and analytics, which can be challenging for candidates without a strong analytical background
- Collaborating with cross-functional teams may require strong communication and project management skills to ensure consistent messaging and brand alignment
- The fintech industry is competitive and constantly evolving, which can present unique challenges for marketing professionals
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on PLG (Product-Led Growth) strategies, which prioritize user engagement and conversion throughout the customer journey
- This role requires a strong background in digital marketing, email marketing, and customer segmentation, making it well-suited for candidates with experience in B2B SaaS companies
- Career growth opportunities in this role may include advancing to a leadership position within the marketing department or exploring other opportunities within the fintech industry
ASSUMPTION: This role offers unique challenges and opportunities compared to traditional product marketing positions, making it an attractive option for candidates interested in PLG strategies and the fintech industry.
📝 Sample Projects
- Developing and optimizing lead nurturing email workflows to improve conversion rates and support a seamless sales funnel
- Conducting competitor research and market analysis to inform product positioning, messaging, and market trends
- Creating sales enablement materials and assets, such as pitch decks, one-pagers, battle cards, and customer success stories, to support the sales team in reducing friction during the sales process
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and priorities of the Senior Product Marketing Manager role at Chargeflow.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Chargeflow approach PLG (Product-Led Growth) strategies, and how does this role contribute to that approach?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Chargeflow support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Chargeflow's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on email marketing, CRO, and customer segmentation
- Prepare for your interview by researching Chargeflow's unique value proposition and the fintech industry, as well as practicing your communication and presentation skills
- Follow up with the HR department or your interviewer within 24 hours of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
