Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Hyperexponential

🔹 Location: New York, United States (Remote-friendly)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2-3 days a week in the NYC office)

🚀 Job Overview

Key aspects of this role include:

• Driving product launches and Go-to-Market strategy
• Transforming product features into compelling value propositions
• Collaborating with cross-functional teams for successful execution
• Streamlining launch processes and creating effective communications
• Working closely with sales teams to equip them with necessary materials

ASSUMPTION: This role requires a strong background in B2B software marketing and a proven track record of successful product launches. The ideal candidate will have excellent communication skills and an understanding of the sales cycle.

📋 Key Responsibilities

✅ Own the execution of the Go-to-Market strategy, gathering market insights and collaborating with cross-functional teams

✅ Transform product features into audience-relevant, compelling value propositions

✅ Plan and execute product launches across all channels, ensuring flawless execution

✅ Streamline and fine-tune launch processes to maximize impact and efficiency

✅ Create clear, effective communications that support product launches and ensure long-term customer engagement and adoption

✅ Work closely with product teams to gather real-time market feedback and position new features for maximum customer impact

✅ Equip the sales team with everything they need to close deals, from killer pitch decks to customer-facing content and demos

✅ Help develop and implement processes that make product launches smoother, faster, and more effective

✅ Be the central hub of product launches, ensuring everything is aligned, and every team is synchronized for success

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams to drive successful product launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in B2B software marketing, with a focus on product marketing

Required Skills:

• Proven track record of successful product launches
• Excellent communication skills (written, verbal, and presentation)
• Strong project coordination skills
• Sales savvy and understanding of the sales cycle
• Ability to work effectively with cross-functional teams

Preferred Skills:

• Experience in the insurance or SaaS industries
• Fluency in Python or other programming languages
• Experience with marketing automation tools

ASSUMPTION: Candidates with experience in B2B software marketing and a strong background in product launches are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $135,000 - $175,000 per year

Benefits:

• Comprehensive healthcare
• Flexible work options
• Supportive work environment

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 2-3 days a week

ASSUMPTION: The salary range is based on industry standards for a senior product marketing manager role with 5-10 years of experience in a high-growth SaaS company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on decision intelligence for the insurance industry

Company Size: 201-500 employees, with a global presence and a collaborative team culture

Founded: 2017, with a mission to transform the insurance industry through the power of decision intelligence

Company Description:

• Hyperexponential is a fast-growing SaaS company that combines actuarial experience and engineering expertise to develop solutions that enable quicker, smarter decision-making for insurers
• The company works closely with clients to ensure their software delivers from day one and continues to evolve to meet their future ambitions
• Hyperexponential is committed to embracing the digital revolution, enhancing productivity, and transforming the performance of its clients' organizations

Company Specialties:

• Decision intelligence for insurance
• Software development for the insurance industry
• Data-driven decision-making solutions

Company Website: hyperexponential.com

ASSUMPTION: Hyperexponential is a rapidly growing company with a strong focus on innovation and collaboration, making it an attractive place for ambitious professionals seeking to make an impact in the insurance industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and the opportunity to make a substantial impact on the company's growth

Reporting Structure: This role reports directly to the Hiring Manager, Chris Camps

Work Arrangement: Hybrid, with 2-3 days a week in the NYC office and the option to work remotely

Growth Opportunities:

• As a fast-growing company, Hyperexponential offers ample opportunities for career advancement and professional development
• The ideal candidate will have the chance to scale their career in ways they've never imagined
• With the company's rapid trajectory towards becoming an Insurtech Unicorn, there will be numerous growth opportunities for the right candidate

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a modern and collaborative work environment in the NYC office

Office Location(s): 49-51 Borough Road, London, England SE1 1DN, GB (global headquarters); New York, United States (remote-friendly)

Geographic Context:

• The NYC office is located in a vibrant and dynamic city, offering numerous cultural, entertainment, and dining options
• The global headquarters in London provides an international perspective and the opportunity to work with a diverse team
• The remote-friendly work arrangement offers flexibility and the ability to work from home or other locations

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 2-3 days a week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, providing the opportunity to collaborate with team members in person while also enjoying the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Chat with the Talent Team to kick things off
• Deep-dive interview with the Hiring Manager
• Presentation interview to showcase skills
• Values interview to assess cultural fit
• Meeting with the CEO
• Job offer

Key Assessment Areas:

• Product marketing experience and expertise
• Launch execution and planning skills
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a compelling presentation to showcase your product marketing expertise and launch execution skills
• Research the company and its products to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Product marketing, B2B software, launch execution, value proposition, cross-functional teams, sales enablement, customer engagement, product launches, marketing strategy

ASSUMPTION: The interview process is designed to assess the candidate's product marketing experience, launch execution skills, communication skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable working with project management and collaboration tools to streamline launch processes and maximize efficiency.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer-centric approach

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Focus on results and impact

Self-Assessment Questions:

• How have you successfully executed product launches in the past, and what challenges did you face?
• Can you provide an example of a time when you had to adapt your communication style to resonate with a specific audience?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Hyperexponential values innovation, collaboration, and a customer-centric approach. Candidates who align with these values and thrive in a fast-paced, dynamic work environment are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting communication styles to resonate with diverse audiences
• Navigating a global work environment with team members in different time zones
• Balancing remote work and in-person collaboration in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to different work environments and team dynamics.

📈 Similar Roles Comparison

• This role differs from other product marketing roles in its focus on driving product launches and Go-to-Market strategy for a high-growth SaaS company in the insurance industry
• Industry-specific context: Insurance industry experience is not required but would be beneficial for understanding the target audience and market trends
• Career path comparison: This role offers significant growth potential and the opportunity to make a substantial impact on the company's success

ASSUMPTION: This role is unique in its focus on driving product launches and Go-to-Market strategy for a high-growth SaaS company in the insurance industry, offering significant growth potential and the opportunity to make a substantial impact on the company's success.

📝 Sample Projects

• Planning and executing a product launch for a new insurance pricing model, including market research, value proposition development, and cross-functional team coordination
• Developing a marketing strategy for a new insurance product, including target audience identification, messaging framework, and launch communications
• Creating a sales enablement toolkit, including pitch decks, customer-facing content, and demos, to support the sales team in closing deals

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from market research and value proposition development to launch execution and sales enablement.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into its long-term growth plans?
• How does the company support the professional development and career growth of its employees?
• What are the biggest challenges facing the insurance industry, and how does the company's product suite address these challenges?
• How does the company measure the success of its product launches, and what metrics does it track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These questions are designed to provide insight into the company's growth plans, culture, and approach to employee development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Apply Now
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a compelling presentation to showcase your product marketing expertise and launch execution skills
• Research the company and its products to demonstrate your enthusiasm and understanding of the role
• Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.