📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Integral Ad Science
🔹 Location: Chicago, IL
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Software Development
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and growth for key product lines
- Crafting and refining product value positioning
- Developing customer-facing materials and training
- Collaborating with cross-functional teams to drive go-to-market excellence
- Presenting solutions confidently in client-facing meetings and industry events
ASSUMPTION: This role requires a strong understanding of advertising technology and media, as well as exceptional communication and presentation skills.
📋 Key Responsibilities
✅ Own the Growth function for key product lines, shaping go-to-market strategies and driving adoption
✅ Craft and refine product value positioning to resonate with the market
✅ Develop customer-facing materials and training to effectively scale and communicate product value
✅ Act as the voice of the product in the market, clearly defining how it solves customer pain points and drives results
✅ Partner with Sales and Customer Success Managers in client meetings to build product interest and drive adoption
✅ Present our solutions confidently in client-facing meetings, conferences, and industry events, effectively conveying value propositions and product insights to external audiences
✅ Collaborate with Marketing to create effective campaigns and generate awareness through key channels
✅ Develop a deep understanding of the product vision and ensure alignment with customer activation strategies
✅ Generate in-depth customer insights to inform product positioning and influence roadmap
✅ Summarize and present VOC insights to Product and leadership to ensure product alignment with market needs
✅ Drive competitor intelligence gathering, identifying opportunities to differentiate and improve the product based on market gaps
✅ Enable product adoption by leading adoption review sessions for key products, identifying key Product and Commercial blockers, and working with cross-functional partners to unlock adoption
ASSUMPTION: This role involves frequent travel for client meetings and industry events.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA or advanced degree a plus
Experience: 5+ years of product marketing experience in advertising technology/media
Required Skills:
- Proven track record of successfully launching and driving adoption of SaaS-based B2B products on a global scale, with measurable success metrics in product adoption
- Compelling storytelling with the ability to leverage and present data-driven insights effectively
- Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
- Strong customer facing, presentation skills, with the ability to engage stakeholders and build product momentum
- Ability to inspire and lead commercial teams, setting an example for product knowledge and strategic thinking
- Strong analytical skills to interpret market insights, customer feedback, and competitive intelligence to influence strategy
- Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
Preferred Skills:
- Experience with advertising technology and media
- Fluency in multiple languages
ASSUMPTION: While not explicitly stated, experience with advertising technology and media is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $88,900 - $152,400 per year (based on location and experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible time off
- Parental leave
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Benefits and working hours are based on industry standards for similar roles and companies of this size.
📌 Applicant Insights
🔍 Company Context
Industry: Integral Ad Science operates in the Software Development industry, focusing on media measurement and optimization platforms.
Company Size: Integral Ad Science has 501-1,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: 2009, with over a decade of experience in the digital media quality space.
Company Description:
- Leading global media measurement and optimization platform
- Ensures ads are seen by real people in safe and suitable environments
- Improves return on ad spend for advertisers and yield for publishers
- Mission is to be the global benchmark for trust and transparency in digital media quality
Company Specialties:
- Media quality
- Digital fraud detection and blocking
- Ad verification
- Ad viewability
- Advertising data
- Consumer Exposure
- Adtech
- Digital advertising
- Media and advertising
Company Website: http://integralads.com/
ASSUMPTION: Integral Ad Science is a well-established company with a strong focus on digital media quality and optimization.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility for driving product adoption and growth.
Reporting Structure: This role reports directly to the Senior Director of Product Marketing and collaborates closely with cross-functional teams, including Product, Sales, and Marketing.
Work Arrangement: Hybrid (On-site & Remote) with flexibility for remote work and frequent travel for client meetings and industry events.
Growth Opportunities:
- Potential to advance to a Director or Vice President role within the Product Marketing organization
- Opportunities to lead and mentor junior team members
- Chance to work on high-impact projects with significant business impact
ASSUMPTION: Growth opportunities are based on strong performance, alignment with company values, and availability of suitable roles.
🌍 Location & Work Environment
Office Type: Integral Ad Science has multiple offices worldwide, with this role based in Chicago, IL.
Office Location(s): 1 N State St, Suite 300, Chicago, Illinois 60602, US
Geographic Context:
- Chicago, IL is a major city with a diverse economy and a thriving tech industry
- The office is located in the heart of downtown Chicago, offering easy access to public transportation and various amenities
- Chicago experiences all four seasons, with cold winters and warm summers
Work Schedule: Full-time (40 hours per week) with flexibility for remote work and occasional overtime for project deadlines or client meetings.
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional team members
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Product marketing expertise and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare examples of your ability to craft compelling product positioning and drive adoption
- Research Integral Ad Science's products and market position to demonstrate your understanding of the business
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
ATS Keywords: Product Marketing, Advertising Technology, Media, SaaS, B2B Products, Go-To-Market Strategy, Customer Success, Voice of the Customer, Competitive Intelligence, Market Insights
ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Salesforce or other CRM platforms
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer-centric
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and cross-functional teamwork
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- How do you align with Integral Ad Science's company values, particularly 'Integrity' and 'Customer-centric'?
- How do you thrive in a fast-paced, dynamic work environment, and what specific examples can you provide?
- How do you approach continuous learning and improvement in your role, and what steps do you take to stay up-to-date with industry trends and best practices?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves frequent collaboration with cross-functional teams and working closely with clients.
⚠️ Potential Challenges
- Managing multiple product lines and prioritizing resources effectively
- Balancing client-facing responsibilities with internal team collaboration
- Keeping up with industry trends and competitive landscape in a rapidly evolving market
- Occasional travel requirements for client meetings and industry events
ASSUMPTION: These challenges can be mitigated with strong time management skills, effective prioritization, and a proactive approach to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other product marketing positions in its focus on driving product adoption and growth for key product lines, rather than managing a portfolio of products
- Integral Ad Science operates in the advertising technology and media industry, with a strong focus on digital media quality and optimization
- Career progression may involve moving into a Director or Vice President role within the Product Marketing organization, or transitioning into a related function such as Product Management or Sales
ASSUMPTION: This role offers unique opportunities for growth and development within the Product Marketing organization and the broader company.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including positioning, messaging, and customer-facing materials
- Conducting market research and customer interviews to inform product positioning and roadmap
- Leading a product adoption review session, identifying key blockers, and working with cross-functional partners to unlock adoption
ASSUMPTION: These sample projects are based on typical responsibilities for this role and may vary depending on the specific needs of the business.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product lines I'll be working on, and how can my skills and experience help address them?
- How does this role collaborate with the Product and Sales teams, and what are the key priorities for the first 90 days?
- What opportunities are there for growth and development within the Product Marketing organization and the broader company?
- How does Integral Ad Science support work-life balance, particularly for employees working in a hybrid or remote arrangement?
- What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the team, and help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant product marketing experience and achievements
- Prepare examples of your ability to craft compelling product positioning and drive adoption
- Research Integral Ad Science's products and market position to demonstrate your understanding of the business
- Prepare questions to ask the interviewer about the company, team, or role to show your interest and engagement
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
