Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: Gameloft

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time

🔹 Category: Games & Entertainment

🔹 Date Posted: April 18, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (3 days WFO, 2 days WFH)

🚀 Job Overview

Key aspects of this role include:

• Driving the marketing strategy for mobile games from concept to launch and beyond
• Conducting market research and competitive analysis to inform product positioning and messaging
• Collaborating cross-functionally with game teams, marketing specialists, and external partners
• Optimizing user acquisition and engagement through data-driven decision making
• Managing promotional assets creation and approval processes

ASSUMPTION: This role requires a strong understanding of the mobile gaming industry and a passion for games. The ideal candidate will have experience in product marketing and a proven track record of driving game success.

📋 Key Responsibilities

✅ Develop and execute marketing strategies for mobile games, from concept to launch and beyond

✅ Conduct market research, competitive analysis, and consumer studies to identify trends and define product positioning

✅ Collaborate with game teams to improve user experience, engagement, and retention

✅ Create compelling product messaging and positioning that resonates with target audiences

✅ Manage promotional assets creation and approval processes with external partners (e.g., Universal, Disney, LEGO)

✅ Optimize app store visibility and performance through App Store Optimization (ASO) strategies

✅ Track and analyze product performance, providing regular reports to stakeholders

✅ Lead the marketing product vision for user acquisition (UA) campaigns to ensure concept relevance and brand consistency

✅ Support the sales team by providing product knowledge, marketing assets, and customer insights

ASSUMPION: This role requires a strong understanding of the mobile gaming industry and a passion for games. The ideal candidate will have experience in product marketing and a proven track record of driving game success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-4 years of experience in product marketing, ideally in online entertainment products

Required Skills:

• Proven experience in product marketing, with a focus on mobile games
• Strong analytical skills for data-driven decision making
• Excellent market research and competitive analysis abilities
• Strategic thinking for effective go-to-market planning
• Skilled in crafting compelling product messaging and positioning
• Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores
• Data analysis and performance tracking knowledge to measure game success
• Creative mindset for orchestrating engaging assets creation
• Proficient in cross-functional collaboration and team coordination
• Technical product knowledge to translate features into benefits
• Strong project management skills for timely delivery of initiatives
• Adaptability and agility in response to market and product changes
• Good problem-solving skills and a proactive approach to challenges
• Great presentation & reporting skills
• Great communication and convincing skills
• Ability to work with a wide range of profiles (business, game design, analysts, etc.)
• Advanced English level is a must
• Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)

Preferred Skills:

• Experience with user acquisition (UA) campaigns
• Familiarity with gaming industry trends and best practices
• Knowledge of Vietnamese language

ASSUMPTION: Given the role's focus on mobile games, candidates with a passion for gaming and relevant industry experience will be most successful.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Product Marketing Manager in Ho Chi Minh City, Vietnam: VND 1,200,000,000 - 1,800,000,000 per year (approximately USD $50,000 - $75,000 per year)

Benefits:

• Hybrid working model (3 days WFO and 2 days WFH)
• Dynamic workplace environment with over 18 nationalities
• Well-being events and policies to support employees physically, mentally, and emotionally
• Open-space office, cafeteria, terrace, and gaming area
• Various training packages, including internal training, sponsorship training, and e-learning
• Opportunities to collaborate and train with Gameloft worldwide experts
• Attractive monthly salary alongside Tet and other performance bonuses
• Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, Birthday leave,...
• 100% coverage of mandatory insurance and extra healthcare insurance
• Monthly allowance to support lunch meals and working-from-home electricity and Internet bills
• Other benefits from one of the best employers in Vietnam

Working Hours: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Product Marketing Manager in Ho Chi Minh City, Vietnam. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Games & Entertainment

Company Size: Large (5,001-10,000 employees)

Founded: 1999

Company Description:

• Gameloft is a leading global publisher of digital and social games, with over 1.5 million new games downloaded every day
• The company offers a wide range of games, from casual to hardcore, including popular franchises like Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter
• Gameloft also provides gaming experiences for brands and carriers through its business entities, Gameloft for brands and Gameloft Business Solutions

Company Specialties:

• Mobile games
• Online entertainment products
• Advertising
• Cross-platform games
• Technology
• Smartphones
• Apps
• Programming
• Gameplay
• Gamification

Company Website: www.gameloft.com

ASSUMPTION: Gameloft is a well-established company in the gaming industry, with a strong track record of success and a diverse portfolio of games.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Marketing Director

Work Arrangement: Hybrid (3 days WFO, 2 days WFH)

Growth Opportunities:

• Potential to work on multiple game titles and collaborate with various teams
• Opportunities to train and develop skills through internal training, sponsorship training, and e-learning
• Possibility to take on more responsibilities and advance within the marketing department or the company

ASSUMPTION: This role offers a unique opportunity to work on a wide range of game titles and collaborate with diverse teams, providing ample opportunities for growth and development.

🌍 Location & Work Environment

Office Type: Open-space office with a hybrid working model (3 days WFO, 2 days WFH)

Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Ho Chi Minh City is also a major economic hub in Southeast Asia, with a thriving gaming industry

Work Schedule: 08:30 AM - 06:00 PM, Monday - Friday

ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with a thriving gaming industry and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Screening call to assess qualifications and cultural fit
• Test to evaluate skills and problem-solving abilities
• Interview(s) to discuss career goals, expectations, and company culture
• Offer to successful candidates

Key Assessment Areas:

• Product marketing experience and skills
• Analytical and strategic thinking abilities
• Cultural fit and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant product marketing experience and achievements in your resume
• Tailor your resume to emphasize skills and experiences mentioned in the job description
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
• Research the company and its games to demonstrate your enthusiasm and understanding of the role

ATS Keywords: Product Marketing, Mobile Games, Market Research, Competitive Analysis, App Store Optimization, Data Analysis, Strategic Thinking, Cross-functional Collaboration, User Acquisition, Performance Tracking, Presentation Skills, Communication Skills, Problem-solving Skills, Adaptability, Gaming Industry, Ho Chi Minh City

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing experience, analytical and strategic thinking abilities, cultural fit, and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Gaming industry-specific tools and platforms

ASSUMPTION: The tools and technologies required for this role are standard for the gaming industry and include Microsoft Office Suite, App Store Optimization tools, data analysis and visualization tools, project management tools, and gaming industry-specific tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Passion for games
• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and improvement
• Customer focus

Work Style:

• Agile and adaptable
• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Customer-focused

Self-Assessment Questions:

• How do you stay up-to-date with the latest gaming industry trends and best practices?
• Can you provide an example of a time when you had to adapt to a significant change in the market or product strategy?
• How do you approach creating compelling product messaging and positioning for a new game?

ASSUMPTION: Gameloft values candidates who are passionate about games, creative and innovative, collaborative and team-oriented, and customer-focused. The ideal candidate will be able to adapt to change, think critically, and work well in a team.

⚠️ Potential Challenges

• Managing multiple game titles and marketing campaigns simultaneously
• Keeping up with the fast-paced and ever-changing gaming industry
• Collaborating with diverse teams and stakeholders, each with their own priorities and goals
• Balancing the need for data-driven decision making with the need for creative and innovative marketing strategies

ASSUMPTION: This role presents unique challenges, including managing multiple game titles and marketing campaigns, keeping up with the fast-paced gaming industry, collaborating with diverse teams, and balancing data-driven decision making with creative innovation.

📈 Similar Roles Comparison

• This role is more focused on mobile games and requires a strong understanding of the mobile gaming industry
• Compared to related roles in the gaming industry, this role places a greater emphasis on App Store Optimization (ASO) and user acquisition (UA) strategies
• Career path comparison: This role can lead to senior marketing roles within the gaming industry or related fields, such as advertising or consumer goods

ASSUMPTION: This role is unique in its focus on mobile games and the gaming industry, with a strong emphasis on App Store Optimization and user acquisition strategies.

📝 Sample Projects

• Developing and executing a marketing strategy for a new mobile game launch, from concept to post-launch optimization
• Conducting market research and competitive analysis to inform product positioning and messaging for an upcoming game release
• Managing promotional assets creation and approval processes with external partners for an existing game franchise

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Product Marketing Manager at Gameloft might undertake, from developing marketing strategies to managing promotional assets and optimizing game performance.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for one of Gameloft's successful games, and how it evolved over time?
• How does Gameloft approach collaboration with external partners, such as Universal, Disney, or LEGO?
• Can you provide an example of a time when you had to pivot a marketing strategy due to changing market conditions or product feedback?
• How does Gameloft support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of a game's marketing campaign, and how are they tracked and analyzed?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Gameloft's marketing strategies, collaboration with external partners, adaptability, and commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant product marketing experience and skills
• Prepare a cover letter that explains your passion for games and your fit for this role
• If applicable, provide examples of your work or portfolio to showcase your marketing skills and achievements
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.