📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Aqua Security
🔹 Location: East Coast, United States (Remote)
🔹 Job Type: Full Time
🔹 Category: Computer and Network Security
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (East Coast, US)
🚀 Job Overview
Key aspects of this role include:
- Driving sales enablement through compelling content and materials
- Crafting differentiated product messaging and positioning
- Developing high-impact content strategy and execution
- Leading go-to-market plans for product launches and feature releases
- Collaborating cross-functionally with sales, marketing, and customer success teams
ASSUMPTION: This role requires a strong background in B2B product marketing, preferably in cybersecurity or cloud native environments, and exceptional writing and storytelling skills.
📋 Key Responsibilities
✅ Build and maintain sales enablement materials (pitch decks, battlecards, one-pagers, product training content)
✅ Craft compelling, differentiated messaging for technical and business audiences
✅ Drive the development of high-impact content (solution briefs, web copy, blogs, whitepapers, customer-facing presentations)
✅ Own go-to-market plans for product launches and feature releases
✅ Collaborate with cross-functional teams to ensure alignment on key initiatives and content needs
✅ Represent Aqua as a subject matter expert in customer-facing events, internal enablement sessions, and industry webinars
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple priorities, deadlines, and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in B2B product marketing, ideally in cybersecurity, cloud native, or DevSecOps
Required Skills:
- Exceptional writing and storytelling skills
- Strong background in sales enablement and content that helps sellers articulate value and close deals
- Highly organized with strong project management skills
- Comfortable working in a fast-paced, changing environment
- Collaborative team player willing to wear multiple hats
- Experience delivering presentations, webinars, or training sessions (a plus)
- Eager to learn and expand product marketing skills
Preferred Skills:
- Experience in the cybersecurity industry
- Familiarity with cloud native technologies and DevSecOps
ASSUMPTION: Candidates with a proven track record in B2B product marketing and a strong portfolio of sales enablement materials and content will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 annually (USD)
Benefits:
- Paid Volunteer Time-Off
- International Travel
- Great Company Culture
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Product Marketing Manager role in the United States, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Aqua Security operates in the competitive and rapidly evolving field of computer and network security, focusing on securing containerized and cloud native applications.
Company Size: Aqua Security is a mid-sized company with 501-1,000 employees, providing a supportive environment for career growth and impact.
Founded: Aqua Security was founded in 2015, making it a well-established player in the cybersecurity industry.
Company Description:
- Aqua Security is the pioneer in securing containerized and cloud native applications from development to production.
- The Aqua Platform, a Cloud Native Application Protection Platform (CNAPP), integrates security from Code to Cloud, combining the power of agent and agentless technology into a single solution.
- Aqua Security protects over 500 of the world’s largest enterprises and is headquartered in Boston, MA, and Ramat Gan, IL.
Company Specialties:
- Security
- Docker
- Containers
- Cyber Security
- Cloud
- Virtualization
- kubernetes
- serverless
- aws lambda
- container security
- open source
- and VMs
Company Website: http://www.aquasec.com
ASSUMPTION: Aqua Security's focus on securing containerized and cloud native applications positions it well in the growing market for cloud security solutions.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on the company's go-to-market strategy.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Director of Product Marketing.
Work Arrangement: This is a remote opportunity based on the East Coast US, offering flexibility and the ability to work from home.
Growth Opportunities:
- As Aqua Security continues to grow, there may be opportunities for the Senior Product Marketing Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
ASSUMPTION: The Senior Product Marketing Manager role at Aqua Security offers a unique opportunity to shape the company's go-to-market strategy and make a significant impact on its growth and success.
🌍 Location & Work Environment
Office Type: Aqua Security has multiple offices worldwide, but this role is remote and can be performed from the East Coast of the United States.
Office Location(s): Burlington, MA (USA), Ramat Gan, IL (Israel), Hyderabad, IN (India)
Geographic Context:
- The East Coast of the United States is home to a thriving tech industry and offers a diverse range of cultural and recreational opportunities.
- The remote work arrangement allows for greater flexibility and work-life balance.
- Aqua Security's global presence provides opportunities for international collaboration and travel.
Work Schedule: Full-time (40 hours/week), with flexibility for a hybrid or part-time arrangement, if desired.
ASSUMPTION: The remote work arrangement for this role may provide candidates with greater flexibility and the opportunity to work from a location that best suits their needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Director of Product Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Writing and storytelling skills
- Sales enablement and content development
- Collaboration and project management skills
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume.
- Tailor your cover letter to demonstrate your understanding of Aqua Security's mission and the role's responsibilities.
- Prepare examples of sales enablement materials and content you've developed in previous roles.
- Be ready to discuss your approach to messaging, positioning, and go-to-market strategy.
ATS Keywords: B2B Product Marketing, Sales Enablement, Content Development, Project Management, Collaboration, Technical Writing, Storytelling, Agility, Presentation Skills, Webinars, Customer Success, Market Positioning, Go-to-Market Strategy, Cloud Native, DevSecOps
ASSUMPTION: Aqua Security's interview process is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive impact and collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Sales enablement tools (e.g., Showpad, Seismic, Highspot)
- Content creation and management tools (e.g., WordPress, Google Docs, Asana)
- Project management tools (e.g., Asana, Trello, Jira)
- Webinar and presentation tools (e.g., Zoom, GoToWebinar, Google Slides)
ASSUMPTION: The specific tools and technologies used by Aqua Security may vary, and candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Agile and adaptable
- Collaborative and team-oriented
- Results-driven and proactive
- Comfortable working in a fast-paced, changing environment
Self-Assessment Questions:
- How do you approach crafting compelling messaging for technical and business audiences?
- Can you provide an example of a successful sales enablement material you've developed in a previous role?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Aqua Security values candidates who are strong communicators, collaborative team players, and comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing multiple priorities, deadlines, and stakeholders in a fast-paced environment
- Keeping up with the rapidly evolving cybersecurity landscape and cloud native technologies
- Balancing the need for technical depth with the ability to communicate effectively with non-technical stakeholders
- Adapting to changes in priorities and work arrangements as the company grows and evolves
ASSUMPTION: The Senior Product Marketing Manager role at Aqua Security presents unique challenges and opportunities for growth and impact.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong focus on sales enablement and content that helps sellers articulate value and close deals.
- While the role is focused on the cybersecurity industry, the skills and experience required are transferable to other B2B product marketing roles in technology or software companies.
- Career progression in this role may involve moving into a leadership position, such as Director of Product Marketing, or transitioning into a more specialized role, such as Solutions Marketing Manager or Product Manager.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other product marketing opportunities.
📝 Sample Projects
- Developing a comprehensive sales enablement kit for a new product launch, including pitch decks, battlecards, and one-pagers
- Crafting a series of blog posts and whitepapers that establish Aqua Security's thought leadership in the cloud native security space
- Leading a go-to-market strategy for a new feature release, including messaging, positioning, and content development
ASSUMPTION: The specific projects undertaken by the Senior Product Marketing Manager will vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- How does Aqua Security approach messaging and positioning for its products, and how can I contribute to this process?
- Can you describe the sales enablement process at Aqua Security and how my role would fit into it?
- How does Aqua Security support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
- How does Aqua Security foster collaboration and communication between its product marketing, sales, and customer success teams?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their own career goals and preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant product marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Aqua Security's mission and the role's responsibilities
- Prepare examples of sales enablement materials and content you've developed in previous roles
- Follow up with Aqua Security one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
