📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Enterprise
🔹 Company: Canary Technologies Corp
🔹 Location: New York, NY; Dallas, TX; San Francisco, CA
🔹 Job Type: Full-time, Hybrid
🔹 Category: Hospitality Technology
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for mid-market and enterprise segments
- Leading proposal development for high-value deals
- Collaborating cross-functionally with sales, product, marketing, and customer success teams
- Conducting market research and competitive analysis
- Creating compelling content and messaging tailored to enterprise customers
ASSUMPTION: This role requires a strategic thinker with strong writing skills and experience in proposal development and product marketing to succeed.
📋 Key Responsibilities
✅ Deeply understand customer pain points and Canary's capabilities to design custom solution sets for strategic pursuits
✅ Lead the end-to-end process of developing RFPs, RFIs, and enterprise-level proposals
✅ Build and maintain strong cross-functional relationships to progress deal cycles and gather insights
✅ Develop and execute GTM strategies for key products and features targeting mid-market and enterprise customers
✅ Lead messaging and positioning for mid-market and enterprise segments
✅ Partner with high-profile customers to unlock co-marketing opportunities
✅ Develop and execute mid-market and enterprise-focused campaigns and personalized ABM outreach
✅ Conduct competitive analysis and market research to inform strategy and competitive differentiation
✅ Develop and maintain deep domain expertise in the hospitality technology market
ASSUMPTION: This role involves managing large, complex projects with tight deadlines and high-stakes outcomes, requiring exceptional organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8+ years of experience in proposal development, storytelling, and product marketing
Required Skills:
- Proven track record of owning GTM strategy and enablement for mid-market, enterprise, and strategic accounts
- Ability to manage large, complex projects with tight deadlines and high-stakes outcomes
- Exceptional writing skills with experience in developing proposals and RFP responses for enterprise clients
- Strong cross-functional collaboration skills
- Experience with strategic 1:1 or 1:few account-based marketing
- Incredible written and oral communication skills
- A strategic thinker with a bias for action and attention to detail
Preferred Skills:
- Experience in hospitality, travel tech, or vertical SaaS
ASSUMPTION: Candidates with experience in hospitality or related industries may have an advantage in understanding customer needs and market dynamics.
💰 Compensation & Benefits
Salary Range: $130,000 - $150,000 annualized salary (San Francisco or New York office). Actual compensation will be commensurate with the candidate’s skill level, experience, and specific work location.
Benefits:
- Canary Days: Company-wide days off each month to ensure at least one extended weekend or day off
- Self Improvement Club: Monthly budget for personal goal purchases
- Professional Development Chats: Budget for cross-functional professional development conversations
- Travel Reimbursement: Travel stipend for visiting Canary offices in New York, San Francisco, or Dallas
- Personal Travel Reimbursement: Credit towards hotel stays at Canary partner hotels
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the hospitality technology sector. Actual compensation may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality Technology. Canary Technologies is a leader in hospitality software solutions, trusted by thousands of hotels worldwide.
Company Size: 51-200 employees. Canary offers a dynamic and collaborative work environment, with opportunities for growth and professional development.
Founded: 2015. Canary Technologies was founded with a mission to provide hoteliers with simple and secure solutions to enhance the guest experience and ensure PCI compliance.
Company Description:
- Canary's suite of solutions includes Contactless Mobile Check-in, Digital Authorizations, Digital Contracts, and Digital Amenity Ordering
- Canary's solutions help ensure PCI compliance and reduce chargebacks/fraud by up to 90%
- Canary's team includes former hoteliers who understand the nuances of hotel operations and the needs of hoteliers
Company Specialties:
- PCI Compliance
- Guest Experience
- Hotel Technology
Company Website: CanaryTechnologies.com
ASSUMPTION: Canary Technologies is a growing company with a strong focus on innovation and customer success. Applicants should be prepared to work in a fast-paced, dynamic environment.
📊 Role Analysis
Career Level: Mid to Senior-level role, with opportunities for growth and advancement within the marketing department or the broader organization.
Reporting Structure: This role reports directly to the VP of Marketing and works closely with cross-functional teams, including sales, product, marketing, and customer success.
Work Arrangement: Hybrid work arrangement, with a combination of on-site and remote work. The role requires regular on-site presence at one of Canary's offices in New York, San Francisco, or Dallas.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Director or VP of Product Marketing
- Expansion into other areas of the business, such as sales or customer success
- Opportunities to lead high-profile projects and initiatives, demonstrating leadership skills and driving impact
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in New York, San Francisco, and Dallas.
Office Location(s): 275 Sacramento St, San Francisco, CA 94105, US; 1370 Broadway, New York, NY 10001, US; 4131 N Central Expy, Dallas, Texas 75204, US
Geographic Context:
- New York, NY: A bustling city with a vibrant tech scene and numerous cultural attractions
- San Francisco, CA: A hub for technology and innovation, with a diverse and inclusive community
- Dallas, TX: A growing tech market with a strong economy and a lower cost of living compared to New York and San Francisco
Work Schedule: Flexible work schedule, with core hours between 10:00 AM and 3:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: Applicants should be comfortable working in a hybrid environment and be prepared to travel to Canary's offices as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the VP of Marketing and other team members
- Final interview with the CEO or another executive team member
- Background check and offer extension
Key Assessment Areas:
- Writing and communication skills
- Proposal development experience
- Strategic thinking and problem-solving
- Cross-functional collaboration and teamwork
- Domain expertise in hospitality technology
Application Tips:
- Tailor your resume and cover letter to highlight your experience in proposal development, product marketing, and strategic thinking
- Prepare examples of your writing and messaging work, demonstrating your ability to create compelling content for enterprise customers
- Research Canary Technologies and the hospitality technology industry to demonstrate your understanding of the market and customer needs
ATS Keywords: Proposal development, product marketing, go-to-market strategy, enterprise accounts, cross-functional collaboration, hospitality technology, competitive analysis, market research
ASSUMPTION: Canary Technologies uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Salesforce
- HubSpot
- Asana
- Google Workspace
ASSUMPTION: Familiarity with these tools is not required but may be helpful in performing the job effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We prioritize the needs of our customers and strive to exceed their expectations
- Innovative: We embrace change and continuously seek new ways to improve our products and services
- Collaborative: We work together to achieve our goals and support each other's success
Work Style:
- Dynamic: We operate in a fast-paced, ever-changing environment and adapt quickly to new challenges
- Data-driven: We make informed decisions based on data and analytics
- Results-oriented: We focus on achieving measurable outcomes and driving impact
Self-Assessment Questions:
- How do you prioritize and manage multiple projects with tight deadlines?
- Can you provide an example of a time when you developed and executed a successful go-to-market strategy for an enterprise product or service?
- How do you approach building and maintaining strong relationships with cross-functional teams?
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple projects with tight deadlines.
⚠️ Potential Challenges
- Managing large, complex projects with tight deadlines and high-stakes outcomes
- Balancing the needs of multiple stakeholders, including sales, product, marketing, and customer success teams
- Keeping up with the fast-paced, ever-changing hospitality technology market
- Travel requirements for on-site presence at Canary's offices in New York, San Francisco, or Dallas
ASSUMPTION: Applicants should be prepared to work in a challenging, fast-paced environment and be able to manage multiple projects with tight deadlines.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Senior Product Marketing Manager: The senior role involves more strategic decision-making, leadership, and cross-functional collaboration
- Hospitality Technology vs. Other Industries: Hospitality technology has unique customer needs and market dynamics, requiring industry-specific expertise
- Mid-Market vs. Enterprise: Mid-market and enterprise customers have different needs and expectations, requiring tailored messaging and positioning
ASSUMPTION: Applicants should understand the unique aspects of the hospitality technology industry and be prepared to tailor their approach to mid-market and enterprise customers.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and campaign planning
- Creating a compelling proposal for a high-value enterprise deal, including custom solution sets and tailored messaging
- Conducting market research and competitive analysis to inform product development and positioning
ASSUMPTION: Applicants should be prepared to provide examples of their work in proposal development, product marketing, and market research to demonstrate their skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Canary Technologies?
- What are the most pressing challenges facing the mid-market and enterprise segments, and how can this role address them?
- How does Canary Technologies support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Canary Technologies approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and understanding of Canary Technologies' business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in proposal development, product marketing, and strategic thinking
- Prepare examples of your writing and messaging work, demonstrating your ability to create compelling content for enterprise customers
- Research Canary Technologies and the hospitality technology industry to demonstrate your understanding of the market and customer needs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
