- Job Title: Senior Enterprise Product Marketing Manager
- Company: Atlassian
- Location: San Francisco, CA; Seattle, WA; Austin, TX; Mountain View, CA
- Job Type: Remote (Telecommute)
- Category: Software Development
- Date Posted: July 10, 2025
- Experience Level: 5-10 years
- Remote Status: Remote OK (can hire in any country where Atlassian has a legal entity)
🚀 Job Overview
Atlassian is looking for a Senior Enterprise Product Marketing Manager to join their marketing team, focusing on the Executive decision-maker audience. This role involves implementing marketing programs to increase awareness and adoption of enterprise solutions, working closely with other marketing teams, product, and sales to craft go-to-market plans. Key aspects include:
- Conducting customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- Leading industry submissions, briefings, and inquiries with analysts.
- Driving event strategy for both conferences and executive-style events.
- Collaborating to build high-quality content for prospects, customer-facing teams, and partners.
- Partnering with Product and Product Marketing teams to develop Atlassian's enterprise solutions and help shape an overarching GTM strategy.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. A background in enterprise software marketing or a related field would be beneficial.
📋 Key Responsibilities
- ✅ Conduct customer, market, and competitive research to shape messaging, campaigns, and sales artifacts.
- ✅ Lead industry submissions, briefings, and inquiries with analysts.
- ✅ Drive event strategy for both conferences and executive-style events.
- ✅ Collaborate to build high-quality content for prospects, customer-facing teams, and partners (including pitch decks, product use cases, and customer stories).
- ✅ Partner with Product and Product Marketing teams to develop Atlassian's enterprise solutions and help shape an overarching GTM strategy.
ASSUMPTION: Success in this role requires a strong understanding of enterprise software development practices, high touch sales motions, and marketing to executive audiences.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 5+ years of B2B product marketing experience, ideally in the software space.
- Required Skills:
- Proven ability to execute go-to-market plans across various channels.
- Strong data-informed decision-making skills.
- Keen understanding of translating customer needs and market demand into messaging, content, and campaigns.
- Excellent teamwork and relationship-building skills.
- Familiarity with enterprise software development practices.
- Understanding of high touch sales motions and marketing to executive audiences.
Preferred Skills:
- Experience delivering enterprise solutions in a marketing, pre-sales, or post-sales capacity.
- Familiarity with Atlassian products.
ASSUMPTION: While not explicitly stated, a master's degree in a relevant field or equivalent experience may be beneficial but is not required.
💰 Compensation & Benefits
- Salary Range: $125,000 - $200,900 (USD) per year, depending on location and experience.
- *Zone A: $150,700 - $200,900*
- *Zone B: $135,600 - $180,800*
- *Zone C: $125,000 - $166,700*
- Benefits:
- Health and wellbeing resources
- Paid volunteer days
- Bonuses, commissions, and equity
- Working Hours: Full-time (40 hours/week)
ASSUMPTION: Atlassian's compensation ranges are higher than the typical market range, with most candidates hired near the baseline. Base pay is determined by a candidate's skills, expertise, or experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 10,001+ employees
- Founded: 2002 (Sydney, Australia)
- Company Description: Atlassian powers the collaboration that helps teams accomplish what would otherwise be impossible alone. Over 300,000 global companies and 80% of the Fortune 500 rely on Atlassian's software, like Jira, Confluence, Loom, and Trello, to help their teams work better together and deliver quality results on time.
- Company Specialties: B2B enterprise software, bug tracker, issue tracker, enterprise wiki, corporate wiki, business wiki, team collaboration, project management, downtime communication, work management, teamwork, and personal productivity.
📊 Role Analysis
- Career Level: Senior-level role, reporting to the Head of Enterprise Product Marketing.
- Reporting Structure: This role will work closely with other marketing teams, product, and sales to craft go-to-market plans.
- Work Arrangement: Remote (can hire in any country where Atlassian has a legal entity).
- Growth Opportunities: Potential growth opportunities include moving into a management role, taking on more strategic responsibilities, or exploring other product marketing roles within Atlassian.
🌍 Location & Work Environment
- Office Type: Atlassian offers flexible work arrangements, allowing employees to choose where they work – whether in an office, from home, or a combination of the two.
- Office Location(s): San Francisco, CA; Seattle, WA; Austin, TX; Mountain View, CA
- Geographic Context: These locations offer a mix of urban and suburban environments, with varying cost of living and cultural experiences.
- Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options.
💼 Interview & Application Insights
- Typical Process: Online application → Phone screen → Technical assessment → On-site interview → Final decision
- Key Assessment Areas: Product marketing skills, strategic thinking, communication, and teamwork.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Be prepared to discuss your understanding of enterprise software development practices and high touch sales motions.
- Research Atlassian's products and company culture to demonstrate your interest and fit.
- Company Values: Atlassian's values include "Don't #@!% the customer," "Play, as a team," "Be the change that you seek," and "Don't #@!% the team."
- Work Style: Atlassian values open, authentic, and inclusive teamwork. Employees are encouraged to be self-starters, take initiative, and collaborate effectively.
- Self-Assessment Questions:
- How do you ensure that you don't #@!% the customer in your marketing efforts?
- How have you demonstrated strong teamwork and collaboration in previous roles?
- How do you approach being the change that you seek in a marketing role?
⚠️ Potential Challenges
- Balancing the needs of multiple stakeholders, including marketing teams, product, and sales.
- Keeping up with the fast-paced and ever-changing enterprise software landscape.
- Managing remote work and collaboration across different time zones.
📈 Similar Roles Comparison
- Comparison Point 1: This role focuses on enterprise solutions, while other product marketing roles at Atlassian may focus on specific products or customer segments.
- Comparison Point 2: Atlassian's enterprise customer base is global and diverse, requiring a strong understanding of international markets and customer needs.
- Comparison Point 3: Career progression may involve moving into management roles, taking on more strategic responsibilities, or exploring other product marketing roles within Atlassian.
📝 Sample Projects
- Developing a go-to-market strategy for a new enterprise solution.
- Conducting customer research to inform messaging and positioning for an existing product.
- Creating high-quality content for executive audiences, such as pitch decks or customer stories.
❓ Key Questions to Ask During Interview
- How does this role fit into Atlassian's overall enterprise strategy?
- What are the most significant challenges facing the enterprise product marketing team currently?
- How does Atlassian support the professional development and growth of its product marketing team members?
- What is the typical career path for someone in this role at Atlassian?
- How does Atlassian approach work-life balance for remote employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers-americas.icims.com/jobs/19666/senior-product-marketing-manager%2c-enterprise/job).
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Prepare for phone and on-site interviews by researching Atlassian's products and company culture.
- Follow up with the hiring manager after your interview to express your interest in the role.
- If invited for an on-site interview, be prepared to discuss your understanding of enterprise software development practices and high touch sales motions.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
