Senior Product Marketing Manager, Enterprise

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Enterprise

🔹 Company: Vanta

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Product Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Defining and launching Vanta’s next generation of security products for mid-market and enterprise buyers
• Driving go-to-market strategy, crafting messaging, and powering integrated campaigns
• Partnering closely with cross-functional leaders across product, sales, demand gen, and customer success
• Helping define the category of Trust Management

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive successful product launches and market penetration.

📋 Key Responsibilities

✅ Support the GTM strategy for Vanta’s Upmarket segment, defining positioning, messaging, campaign strategy, and enablement to win with security leaders at larger, more complex organizations

✅ Partner cross-functionally with product, sales, demand generation, customer success, and operations to develop cohesive marketing strategies that drive awareness, engagement, and conversion

✅ Create content that connects, from sales decks to web pages, whitepapers to emails, for every stage of the buyer journey

✅ Launch and scale campaigns, managing planning and execution in partnership with demand gen and reporting performance metrics to inform future strategy

✅ Champion customer insight, regularly engaging with customers and prospects, analyzing qualitative and quantitative data, and distilling insights into action to inform GTM tactics and product direction

✅ Refine pricing and packaging, collaborating with product, sales, and finance teams to align our packaging with customer needs and market opportunity

✅ Elevate our competitive edge, monitoring the competitive landscape and equipping the field with battlecards, differentiation frameworks, and win/loss insights

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to succeed in a dynamic, fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of product marketing experience, with emphasis in SaaS (security experience a plus)

Required Skills:

• Proven track record of building and launching differentiated narratives that resonate with upmarket buyers
• Experience creating content that the sales team actually uses and loves
• History of leading cross-functional campaigns that drove measurable pipeline and influenced product adoption
• Ability to become a go-to resource across product, sales, and marketing for insight on the upmarket segment

Preferred Skills:

• Experience with security products or upmarket buyers
• Familiarity with Trust Management or related concepts

ASSUMPTION: While specific security experience is not required, a strong understanding of security concepts and the ability to quickly learn and adapt to new technologies is essential for success in this role.

💰 Compensation & Benefits

Salary Range: $173,000 - $204,000 per year (based on industry standards for a Senior Product Marketing Manager role in the United States)

Benefits:

• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US

Working Hours: Full-time, with flexible hours and location

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. Final offer amounts may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on security and trust management

Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for growth and collaboration

Founded: 2018, with a brief history focused on automating security monitoring for compliance standards and creating the world's leading Trust Management Platform

Company Description:

• Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes
• Thousands of companies rely on Vanta to build, maintain, and demonstrate their trust—all in a way that's real-time and transparent
• Vanta has customers in 58 countries with offices in Dublin, London, New York, San Francisco, and Sydney

Company Specialties:

• SOC 2, ISO 27001, HIPAA, PCI, GDPR, Compliance Automation, Trust Center, Questionnaire Automation, and Vendor Risk Management

Company Website: vanta.com

ASSUMPTION: Vanta is a well-established company in the security and trust management space, with a strong focus on customer success and continuous improvement.

📊 Role Analysis

Career Level: Senior, with the opportunity to make a significant impact on the company's growth and market position

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams across the organization

Work Arrangement: Remote OK, with flexible work hours and location

Growth Opportunities:

• Potential to influence product direction and GTM strategies
• Opportunities to work on high-impact projects and campaigns
• Possibility to grow within the marketing organization or explore other areas of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from any of Vanta's global offices

Office Location(s): San Francisco, New York, London, Dublin, and Sydney

Geographic Context:

• Vanta's global presence allows for collaboration with team members and customers across different time zones
• The company's remote-friendly culture enables employees to work from the comfort of their own homes or choose to work from an office location
• Vanta's offices are located in major tech hubs, providing access to a vibrant and dynamic work environment

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: Vanta's global presence and remote-friendly culture provide employees with the flexibility to balance work and personal responsibilities while collaborating with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or video interview with cross-functional team members
• Final interview with the Head of Product Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Understanding of security concepts and market trends
• Ability to work effectively with cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with go-to-market strategies, campaign management, and customer insight
• Showcase your ability to create compelling content and narratives that resonate with upmarket buyers

ATS Keywords: Product Marketing, SaaS, Go-To-Market Strategy, Cross-Functional Collaboration, Content Creation, Campaign Management, Customer Insight, Pricing Strategy, Competitive Analysis, Storytelling, Data Analysis, Sales Enablement, Market Positioning, Messaging, Customer Engagement, Trust Management

ASSUMPTION: Vanta's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to work effectively with cross-functional teams. Successful candidates will demonstrate a strong understanding of security concepts and market trends, as well as the ability to create compelling content and narratives that resonate with upmarket buyers.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Workspace
• Asana

ASSUMPTION: Vanta uses a variety of tools and technologies to streamline marketing processes, improve collaboration, and enhance the customer experience. Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• One Team, One Dream
• Continuous Learning
• Bias Towards Action
• Radical Candor

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Fast-paced and dynamic
• Remote-friendly and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment and enjoy working collaboratively with cross-functional teams?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong customer focus and a bias towards action?

ASSUMPTION: Vanta's company culture is characterized by a strong focus on customer success, collaboration, and continuous learning. Successful candidates will demonstrate a strong alignment with Vanta's values and work style, as well as a commitment to driving results and making a meaningful impact on the company's growth.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working effectively with cross-functional teams and stakeholders
• Adapting to a dynamic and evolving market landscape
• Balancing the need for strategic thinking with the ability to execute and deliver results

ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams. Successful candidates will be able to thrive in a dynamic, fast-paced environment and adapt to change as needed.

📈 Similar Roles Comparison

• Compared to other Senior Product Marketing Manager roles, this position offers a unique focus on security and trust management, with the opportunity to define and launch Vanta's next generation of security products for mid-market and enterprise buyers
• Industry-specific context: Vanta's focus on security and trust management sets it apart from other SaaS companies, with a unique value proposition and market opportunity
• Career path comparison: This role offers significant growth potential, with the opportunity to influence product direction and GTM strategies, and potentially grow within the marketing organization or explore other areas of the business

ASSUMPTION: This role offers a unique combination of strategic thinking, creativity, and analytical skills, with the opportunity to make a significant impact on Vanta's growth and market position.

📝 Sample Projects

• Defining and launching a new security product for mid-market buyers, including market research, positioning, messaging, and campaign development
• Conducting a competitive analysis and developing a differentiation framework to elevate Vanta's competitive edge in the upmarket segment
• Creating a comprehensive sales enablement program, including battlecards, sales decks, and other collateral, to equip the field with the tools and knowledge needed to win with security leaders

ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical skills required for success in this role, as well as the opportunity to make a meaningful impact on Vanta's growth and market position.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Vanta's upmarket segment, and how this role will contribute to its evolution?
• How does Vanta's cross-functional team structure support collaboration and success in this role?
• What are the most pressing challenges facing the upmarket segment, and how does Vanta plan to address them?
• How does Vanta support the professional growth and development of its employees, particularly in the marketing organization?
• What is the company's long-term vision for Trust Management, and how does this role contribute to its realization?

ASSUMPTION: These key questions are designed to provide insight into Vanta's go-to-market strategy, company culture, and long-term vision, as well as the specific challenges and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Vanta's company culture, values, and market position
• Follow up with the hiring manager after your interview to express your interest and reiterate your qualifications
• If selected for the final round, be prepared to present a go-to-market strategy or campaign plan for a hypothetical security product

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.