📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Events, Amazon Live
🔹 Company: Amazon
🔹 Location: Culver City, California, United States
🔹 Job Type: On-site
🔹 Category: 📆 Event Marketing & Coordination, 📦 Product Marketing
🔹 Date Posted: Tue Apr 01 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Shaping and launching innovative marketing strategies for video experiences on and off Amazon, particularly during major events like Prime Day and Black Friday.
- Partnering with internal Amazon teams to facilitate on-site engagement with livestreams through special offers and programs.
- Leading cross-functional initiatives, ensuring alignment across content, engineering, product, and finance teams.
- Operating independently in a fast-paced environment, showcasing creativity and agility to differentiate Amazon's shopping video experience.
ASSUMPTION: The job involves a significant focus on digital marketing strategies and live video engagement, indicating a high level of responsibility in pioneering new approaches within Amazon Live.
📋 Key Responsibilities
✅ Define ASV events program goals and objectives.
✅ Manage budgets and timelines for marketing campaigns.
✅ Partner with Amazon retail teams to enhance cross-site event participation.
✅ Secure special offers to boost live engagement.
✅ Collaborate with Product and Engineering Teams for new marketing features.
✅ Communicate effectively with leadership and partner teams.
✅ Deliver detailed presentations for new proposals and post-event evaluations.
ASSUMPTION: These responsibilities suggest the candidate will need strong organizational and leadership skills to balance strategic initiatives and day-to-day operational tasks.
🎯 Required Qualifications
Education: Not specified (typically a Bachelor's degree in Marketing or related field is preferred).
Experience: 5-10 years in product marketing or related roles.
Required Skills:
- Strong project management and strategic thinking skills.
- Excellent written and verbal communication abilities.
- Proven ability in campaign optimization and data-driven strategies.
Preferred Skills:
- Experience with video content marketing and livestream engagement.
- Proficiency in collaboration with cross-functional teams.
ASSUMPTION: The ideal candidate should blend strategic insight with tactical execution expertise, leveraging customer data to drive marketing impact.
💰 Compensation & Benefits
Salary Range: Not specified. Generally competitive based on industry standards.
Benefits:
- Comprehensive health insurance plans.
- 401(k) retirement savings plan with company match.
- Employee discount on Amazon.com purchases.
Working Hours: Full-time, 40 hours per week.
ASSUMPTION: Benefits are likely robust and aimed at fostering employee well-being, given Amazon's size and reputation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development with a strong focus on e-commerce and retail innovations.
Company Size: 10,001+ employees, indicating a global reach and a multitude of resources available.
Founded: Not specified. Amazon was founded in 1994, becoming a leader in e-commerce.
Company Description:
- Driven by four guiding principles: customer obsession, innovation, operational excellence, and long-term thinking.
- Focuses on cutting-edge technologies, such as Amazon Web Services and Alexa.
- Aims to be Earth’s most customer-centric company.
Company Specialties:
- e-Commerce
- Retail
- Operations
Company Website: https://www.aboutamazon.com/
ASSUMPTION: The company's global presence and focus on innovation provide employees significant career growth opportunities.
📊 Role Analysis
Career Level: Senior-level role with responsibilities across strategic decision-making and execution.
Reporting Structure: Likely reports to a senior manager or director within the Amazon Live division.
Work Arrangement: On-site, requiring significant collaboration and engagement with multiple teams.
Growth Opportunities:
- Opportunity to lead innovative marketing initiatives for a cutting-edge product.
- Potential for career advancement within Amazon's vast organizational structure.
- Access to a wide network of professionals across Amazon.
ASSUMPTION: Role demands a proactive approach to leadership and innovation in fast-paced environments.
🌍 Location & Work Environment
Office Type: Corporate environment within Amazon's Culver City location.
Office Location(s): Culver City, CA, with potential collaboration with other global offices.
Geographic Context:
- Located in the vibrant media and technology hub of Culver City.
- Proximity to major technology and entertainment industries.
- Opportunities for networking and partnerships within the area.
Work Schedule: Standard business hours with potential for extended hours during key event periods.
ASSUMPTION: As a strategic role, it will demand flexibility in hours to meet event-driven deadlines.
💼 Interview & Application Insights
Typical Process:
- Initial screening interview with HR.
- Technical and strategic interview with the hiring manager and key stakeholders.
- Final interview rounds focusing on cultural fit and case presentations.
Key Assessment Areas:
- Strategic thinking and problem-solving abilities.
- Communication and stakeholder management skills.
- Data analysis and campaign optimization.
Application Tips:
- Highlight experience in digital marketing and video engagement.
- Emphasize project management and cross-functional collaboration successes.
- Include metrics-driven outcomes in past project descriptions.
ATS Keywords: Product Marketing, Data Driven, Project Management, Communication, Strategic Thinking, Tactical Execution
ASSUMPTION: The interview process will examine both leadership qualities and technical competencies critical for success in dynamic environments.
🛠️ Tools & Technologies
- Amazon Advertising Console
- Google Analytics
- Salesforce Marketing Cloud
ASSUMPTION: Familiarity with leading marketing technologies will be advantageous for optimizing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and agility
- Operational excellence
Work Style:
- Collaborative and cross-functional engagement
- Initiative-driven contribution and problem-solving
- Adaptability to fast-paced changes
Self-Assessment Questions:
- How do you leverage data to formulate marketing strategies?
- Describe a successful cross-functional marketing project you led.
- How do you prioritize tasks in a dynamic and changing environment?
ASSUMPTION: A cultural match with Amazon's fast-paced, innovative environment will be crucial for successful integration.
⚠️ Potential Challenges
- Navigating complex, cross-team projects within a large company structure.
- Staying agile amid rapid shifts in marketing technology and strategies.
- Meeting high expectations for innovative video engagement solutions.
- Balancing strategic creativity with tactical execution demands.
ASSUMPTION: Success will require resilience and adaptability to handle the diverse challenges of the role.
📈 Similar Roles Comparison
- Senior Marketing Manager roles typically focus either on strategic leadership or tactical execution -- this role demands both.
- Product marketing roles often emphasize product launch, while this role also involves continuous engagement strategy.
- Compared to traditional roles, this requires deeper integration with digital and video content marketing strategies.
ASSUMPTION: The position uniquely blends product marketing and event marketing in a digital-first format, distinguishing it from standard roles.
📝 Sample Projects
- Conceptualizing and launching Amazon Live campaigns for major retail events like Prime Day and Black Friday.
- Partnering with teams to drive special promotions and heightened customer engagement during livestreams.
- Developing multi-channel marketing strategies to increase brand visibility and conversions.
ASSUMPTION: Example projects demonstrate the blend of creativity and strategic marketing expertise required.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Amazon Live marketing team this year?
- How does the team measure success for video content and livestream engagements?
- What tools and collaborations are in place to support cross-functional initiatives?
- How is feedback incorporated from livestream viewers to improve content?
- What unique challenges and opportunities does this role present compared to other Amazon Live roles?
ASSUMPTION: These questions focus on understanding strategic alignment, resource availability, and operational expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare to discuss your previous experience with video and digital marketing strategies in detail.
- Highlight any previous experience with cross-functional team leadership.
- Detail successful projects that align with Amazon's customer engagement strategies.
- Ensure your resume includes relevant keywords from the job description.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
