📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Exposure Management
🔹 Company: Palo Alto Networks
🔹 Location: Santa Clara, California, United States
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (5 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Planning and executing product marketing strategy for Cortex Cloud Solutions
- Collaborating with cross-functional teams to define positioning, messaging, and marketing activities
- Serving as a subject matter expert for sales and field marketing teams
- Creating compelling product marketing content and launching new products
- Presenting at internal and external events to showcase the company's vision for industrial device visibility and security
ASSUMPTION: This role requires a strong understanding of cloud security and exposure management products, as well as excellent communication skills to effectively work with various teams and stakeholders.
📋 Key Responsibilities
✅ Plan and execute product marketing strategy for Cortex Cloud Solutions
✅ Collaborate with product management, marketing, and other cross-functional teams to define positioning, messaging, and marketing activities
✅ Serve as a subject matter expert and valuable resource for sales and field marketing teams
✅ Create powerful product marketing content, including datasheets, whitepapers, blogs, and presentations
✅ Launch new products by building and executing key activities and deliverables
✅ Apply knowledge and passion for product marketing to create compelling messages and stories that resonate with customers
✅ Present at internal and external events to showcase the company's vision for industrial device visibility and security
ASSUMPTION: This role may require occasional travel to attend industry events or meet with clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years in marketing, with at least 2 years in product marketing and 2 years of experience in cloud security or exposure management products
Required Skills:
- Proven track record in product marketing
- Strong communication skills, both written and verbal
- Enthusiasm for creating and delivering presentations
- A genuine curiosity about technology and a desire to understand security operations
- A team player attitude with a willingness to understand various aspects of the business to be an effective team member
Preferred Skills:
- Experience with Palo Alto Networks products or similar security solutions
- Familiarity with cloud infrastructure and services
- Background in cybersecurity or a related field
ASSUMPTION: Candidates with additional language skills (e.g., Spanish, Mandarin, etc.) may have an advantage in this role, as Palo Alto Networks is a global company with customers worldwide.
💰 Compensation & Benefits
Salary Range: $155,000 - $252,000/YR (based on experience and location)
Benefits:
- Wellbeing Spending Account
- Mental Health Resources
- Financial Health Resources
- Personalized Learning Opportunities
- Restricted Stock Units
- Bonus
Working Hours: 40 hours per week, with flexibility offered where needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior product marketing role in the San Francisco Bay Area. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Palo Alto Networks is a leading provider of cybersecurity solutions, focusing on cloud security, network security, and endpoint security. The company operates in a dynamic and competitive market, with a strong focus on innovation and continuous improvement.
Company Size: Palo Alto Networks has over 10,000 employees worldwide, providing a large and diverse work environment. This size allows for ample opportunities for career growth and collaboration with various teams and stakeholders.
Founded: Palo Alto Networks was founded in 2005 and has since grown into a global leader in cybersecurity, with headquarters in Santa Clara, California.
Company Description:
- Palo Alto Networks is committed to being the cybersecurity partner of choice, protecting the digital way of life by addressing the world's greatest security challenges
- The company offers an integrated platform and empowers a growing ecosystem of partners to protect tens of thousands of organizations across clouds, networks, and mobile devices
- Palo Alto Networks fosters a culture of innovation, continuous learning, and collaboration, with a strong focus on employee wellbeing and development
Company Specialties:
- Security Operating Platform
- Cloud Security
- SaaS Security
- Network Security
- Next-Generation Firewall
- Cybersecurity
- Threat and Malware Prevention
- URL Filtering
- Threat Intelligence
- Enterprise Security Platform
- Endpoint Security
- Threat Research
- Unit 42
- NextWave Partners
- Amazon Web Services
- Microsoft Azure
- Google Cloud Platform
- VMware NSX
- Application Framework
- Behavioral Analytics
- Logging Service
- Network Security Management
- LIVE Community
- Cybersecurity Canon
- Fuel User Group
- and Cyber Threat Alliance
Company Website: http://www.paloaltonetworks.com
ASSUMPTION: Palo Alto Networks is a global company with a strong presence in the United States, Europe, and Asia. This role may require collaboration with international teams and stakeholders.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for career growth and development within the product marketing team and the broader organization.
Reporting Structure: The Senior Product Marketing Manager, Exposure Management, will report directly to the Director of Product Marketing and work closely with product management, marketing, and other cross-functional teams.
Work Arrangement: This role is a hybrid position, requiring employees to work on-site for five days a week. This arrangement fosters casual conversations, problem-solving, and trusted relationships, ultimately creating an environment where everyone wins with precision.
Growth Opportunities:
- Advancement to a Director or Vice President of Product Marketing role
- Expansion into other product marketing or management roles within the organization
- Opportunities to work on high-impact projects and contribute to the company's mission
ASSUMPTION: Given the company's focus on innovation and continuous learning, there may be opportunities for the successful candidate to grow and develop their skills in new and emerging areas of cybersecurity.
🌍 Location & Work Environment
Office Type: Palo Alto Networks' headquarters is located in Santa Clara, California, offering a modern and collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 3000 Tannery Way, Santa Clara, California 95054, US
Geographic Context:
- The Santa Clara area offers a diverse and vibrant community, with a mix of urban and suburban neighborhoods, excellent schools, and a strong job market
- The region is home to numerous tech companies and startups, providing ample opportunities for professional networking and growth
- Santa Clara is conveniently located near major transportation hubs, including the San Francisco International Airport and the San Jose International Airport
Work Schedule: Employees generally work full-time from the office, with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships, ultimately creating an environment where everyone wins with precision.
ASSUMPTION: While this role is currently based in Santa Clara, California, there may be opportunities for remote work or relocation to other office locations in the future, depending on the company's needs and the successful candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical interview with the hiring manager or a member of the product marketing team
- On-site or virtual interview with the Director of Product Marketing and other key stakeholders
- Final interview with an executive member of the leadership team
Key Assessment Areas:
- Product marketing expertise and experience
- Communication skills and ability to create compelling messages and stories
- Understanding of cloud security and exposure management products
- Alignment with the company's mission, values, and culture
Application Tips:
- Highlight your relevant experience and achievements in product marketing, with a focus on cloud security or exposure management products
- Tailor your resume and cover letter to emphasize your understanding of the role and the company's mission
- Prepare examples of product marketing content you've created and launched in the past, and be ready to discuss your approach to product marketing strategy and execution
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Product Marketing, Cloud Security, Exposure Management, Marketing Strategy, Marketing Activities, Subject Matter Expert, Sales Enablement, Field Marketing, Content Creation, Product Launch
ASSUMPTION: Palo Alto Networks uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Workspace (G Suite)
- Microsoft Office Suite
- Product marketing tools and platforms (e.g., Asana, Trello, etc.)
ASSUMPTION: The successful candidate should be comfortable using various marketing and project management tools, as well as collaborating with cross-functional teams to execute product marketing activities and deliverables.
👔 Cultural Fit Considerations
Company Values:
- Disruptive Innovation
- Collaboration
- Execution
- Showing Up for Each Other with Integrity
- Creating an Environment Where We All Feel Included
Work Style:
- Fast-paced and dynamic work environment
- Focus on continuous learning and improvement
- Strong emphasis on teamwork and collaboration
- Results-driven and action-oriented culture
Self-Assessment Questions:
- Do you thrive in a fast-paced and dynamic work environment, with a strong focus on innovation and continuous learning?
- Are you comfortable working with cross-functional teams and stakeholders to define and execute product marketing activities and deliverables?
- Do you have a genuine curiosity about technology and a desire to understand security operations?
- Are you a strong communicator, with excellent written and verbal communication skills?
- Do you align with the company's mission, values, and culture, and are you eager to contribute to the company's success?
ASSUMPTION: Palo Alto Networks is committed to fostering a diverse and inclusive work environment, where employees feel valued and empowered to contribute to the company's mission and success.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with clients
- The successful candidate may face competition from other internal and external candidates with relevant experience and expertise
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The successful candidate may need to adapt to changes in the company's product portfolio or market positioning
ASSUMPTION: The successful candidate should be comfortable working in a fast-paced and dynamic environment, with a strong focus on innovation and continuous learning. They should also be able to adapt to changes and manage multiple projects simultaneously.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing roles in the cybersecurity industry, with a focus on cloud security or exposure management products
- However, this role offers the opportunity to work for a global leader in cybersecurity, with a strong focus on innovation and continuous learning
- Career paths for this role may include advancement to director or vice president of product marketing roles, or expansion into other product marketing or management roles within the organization
ASSUMPTION: The successful candidate should have relevant experience and expertise in product marketing, with a strong focus on cloud security or exposure management products. They should also be comfortable working in a fast-paced and dynamic environment, with a strong focus on innovation and continuous learning.
📝 Sample Projects
- Developing and executing a product marketing strategy for a new exposure management solution
- Creating compelling product marketing content, including datasheets, whitepapers, and presentations, to showcase the company's vision for industrial device visibility and security
- Launching a new product or feature, working with cross-functional teams to build and execute key activities and deliverables
ASSUMPTION: The successful candidate should have relevant experience and expertise in product marketing, with a strong focus on cloud security or exposure management products. They should also be comfortable working with cross-functional teams to define and execute product marketing activities and deliverables.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader product marketing team and the company's overall strategy?
- What opportunities are there for growth and development within this role and the broader organization?
- How does the company support work-life balance and employee wellbeing?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these efforts?
ASSUMPTION: The successful candidate should be curious and engaged throughout the interview process, asking thoughtful questions to demonstrate their interest in the role and the company's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and understanding of the role and the company's mission
- Prepare examples of product marketing content you've created and launched in the past, and be ready to discuss your approach to product marketing strategy and execution
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
