Senior Product Marketing Manager (f/m/x)

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager (f/m/x)

🔹 Company: doinstruct

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Shaping doinstruct’s product positioning and value propositions
• Creating and executing go-to-market plans for new features and major releases
• Enabling sales and customer teams with sales and customer-facing materials
• Deepening market understanding through customer research and competitive analysis

ASSUMPTION: This role is crucial for bridging the gap between doinstruct’s product capabilities and market needs, ensuring effective communication and adoption of our solutions.

📋 Key Responsibilities

✅ Develop and refine doinstruct’s product positioning and value propositions for different customer segments

✅ Create compelling narratives and content that resonate with buyers and users, informed by customer research and competitive insight

✅ Ensure consistency in messaging across all channels and teams

✅ Create and execute go-to-market plans for new features and major releases

✅ Collaborate across Product, Sales, Customer Success, and Marketing to ensure launches are timely, consistent, and effective

✅ Drive internal alignment on roadmap visibility and storytelling

✅ Build and maintain a toolkit of sales and customer-facing materials: one-pagers, pitch decks, competitive battle cards, FAQs, and more

✅ Partner with Sales and Customer Success to refine messaging based on real-world conversations

✅ Serve as the go-to for competitive insights and objection handling

✅ Stay on top of customer needs, industry trends, and competitor moves

✅ Conduct win/loss interviews and gather voice-of-customer insights to improve positioning

✅ Use insights to inform product development and marketing strategies

ASSUMPTION: This role requires a strong understanding of both marketing and product development processes to be successful.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in product marketing, preferably in a B2B SaaS or product-led growth environment

Required Skills:

• Proven success crafting positioning and go-to-market strategies that drove awareness, engagement, and revenue
• Skilled at translating technical concepts into clear, compelling messaging
• Comfortable working cross-functionally in a fast-paced, remote environment
• Strong writing and communication skills: able to craft everything from a compelling pitch deck to crisp internal briefs - ideally in German & English

Preferred Skills:

• Experience with marketing automation tools (e.g., HubSpot, Marketo)
• Familiarity with product-led growth strategies
• Knowledge of the learning and development industry

ASSUMPTION: Candidates with experience in B2B SaaS or product-led growth environments will have a strong foundation for success in this role.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience and industry standards for a Senior Product Marketing Manager in Berlin)

Benefits:

• Flexible work hours and remote work options
• Regular team meetups to stay connected
• Supportive culture with a focus on personal and professional development
• Growth-oriented environment with a fast-growing customer base and ambitious product roadmap

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Product Marketing Manager in Berlin, with consideration for the company's size and funding stage.

📌 Applicant Insights

🔍 Company Context

Industry: Learning and Development (L&D) technology

Company Size: Early-stage startup (backed by top investors, with a fast-growing customer base)

Founded: 2022

Company Description:

• Doinstruct is revolutionizing how modern teams onboard, learn, and perform
• Our platform combines interactive learning experiences with performance support to help teams build skills and achieve their goals
• We believe in the power of learning to drive business success and empower employees to reach their full potential

Company Specialties:

• Interactive learning experiences
• Performance support
• Microlearning
• Gamification

Company Website: www.doinstruct.com

ASSUMPTION: Doinstruct is a young, growing startup with a strong focus on innovation and customer success.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the CEO

Reporting Structure: This role does not have direct reports but will collaborate closely with cross-functional teams, including Product, Sales, Customer Success, and Marketing

Work Arrangement: Remote OK, with regular team meetups to stay connected

Growth Opportunities:

• As the first dedicated Product Marketing Manager, this role has the potential to grow into a leadership position as the team expands
• Opportunities to shape the company's product narrative and market presence
• Chance to gain experience in a fast-growing startup environment

ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its team.

🌍 Location & Work Environment

Office Type: Remote-first, with regular meetups to stay connected

Office Location(s): Berlin, Germany (with the option to work remotely)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with numerous cultural attractions and outdoor activities
• Berlin is well-connected by public transportation, making it easy to commute to the office or explore the city

Work Schedule: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The remote-first work environment at doinstruct offers applicants the flexibility to balance work and personal life while still being part of a collaborative team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Talent Acquisition Manager
• In-depth interview with the CEO and other team members
• Case study or project presentation (if applicable)
• Final decision and offer

Key Assessment Areas:

• Cultural fit and alignment with doinstruct's values
• Marketing and product knowledge
• Communication and presentation skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to product marketing and go-to-market strategies
• Showcase your ability to translate technical concepts into clear, compelling messaging
• Demonstrate your understanding of doinstruct's platform and market position

ATS Keywords: Product Marketing, B2B, SaaS, Go-to-market Strategy, Messaging, Sales Enablement, Market Research, Competitive Analysis, Cross-functional Collaboration, Communication, Customer Insights, Positioning, Content Creation, Technical Translation, Narrative Development, Customer Success

ASSUMPTION: The application process at doinstruct is designed to assess candidates' skills and cultural fit, with a focus on their ability to drive product marketing strategies and enable cross-functional teams.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Customer relationship management (CRM) tools (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The tools and technologies used at doinstruct are designed to support collaboration, productivity, and effective communication among team members.

👔 Cultural Fit Considerations

Company Values:

• Kind and driven
• Low on ego
• Supportive and collaborative
• Focused on growth and development

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and goal-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable working cross-functionally and collaborating with diverse teams?
• Do you have a strong desire to learn and grow in your role?

ASSUMPTION: Applicants who are a strong cultural fit at doinstruct will be autonomous, collaborative, and focused on growth and development, with a kind and driven work style.

⚠️ Potential Challenges

• Working in a fast-paced, early-stage startup environment may require adaptability and flexibility
• As the first dedicated Product Marketing Manager, this role may involve defining and refining processes and workflows
• Remote work may present challenges in maintaining work-life balance and staying connected with the team
• Competitive analysis and market research may require a strong understanding of the learning and development industry

ASSUMPTION: Applicants should be prepared to navigate the challenges of working in a fast-paced, early-stage startup environment and be comfortable with the responsibilities and expectations of this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on product positioning and go-to-market strategies
• This role requires a strong understanding of both marketing and product development processes
• As the first dedicated Product Marketing Manager, this role offers significant growth potential as the team expands

ASSUMPTION: Applicants should be aware of the unique aspects of this role and how it differs from other marketing positions.

📝 Sample Projects

• Developing and refining doinstruct’s product positioning and value propositions for different customer segments
• Creating and executing a go-to-market plan for a new feature release, including messaging, content, and launch timelines
• Conducting win/loss interviews and gathering voice-of-customer insights to inform product development and marketing strategies

ASSUMPTION: Applicants should be prepared to discuss their approach to these types of projects and how they align with doinstruct's goals and objectives.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role will contribute to its success?
• How does doinstruct support the professional development and growth of its employees?
• What are the key challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does doinstruct measure the success of its product marketing efforts, and what metrics will I be responsible for tracking?
• What is the company's approach to remote work, and how does it support employees working remotely?

ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company, and their understanding of the responsibilities and expectations of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching doinstruct's platform and market position, and be ready to discuss your approach to product marketing and go-to-market strategies
• Follow up with the Talent Acquisition Manager, Leonard, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.