📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Braze
🔹 Location: Austin, Texas, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategy and positioning for Canvas, Braze's flagship journey orchestration tool
- Conducting market, competitive, and customer research to inform product strategy
- Creating compelling content and collateral to support product launches and customer engagement
- Collaborating with cross-functional teams to drive product adoption and success
- Requiring 6+ years of product or solutions marketing experience, preferably in high-growth B2B SaaS companies
ASSUMPTION: This role involves strategic planning, execution, and collaboration with various teams to drive product success. It requires a strong understanding of product marketing, market research, and customer engagement.
📋 Key Responsibilities
✅ Developing a deep understanding of buyer personas and end users
✅ Proactively identifying opportunity areas and recommending growth and retention strategies
✅ Conducting market, competitive, and customer research to inform product strategy
✅ Creating clear and differentiated positioning based on customer use cases and platform capabilities
✅ Preparing highly compelling content and collateral for product launches and customer engagement
✅ Independently leading product launches and releases for new products, features, and enhancements
✅ Serving as a subject matter expert and thought leader for internal and external audiences
✅ Driving continued product adoption through impactful programs that inspire and educate customers
✅ Partnering with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to product capabilities
ASSUMPTION: This role requires a strong ability to understand and simplify complex concepts, excellent communication skills, and the capacity to work on multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of product or solutions marketing experience, preferably in high-growth B2B SaaS companies
Required Skills:
- Proven ability to think strategically and develop comprehensive go-to-market plans
- Strong technical literacy with the ability to understand and simplify complex concepts for different audiences
- Excellent written and verbal communication skills; comfortable creating and presenting various content
- Proven track record working collaboratively to take new products and features to market and drive their continued success
- Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
- Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
- Metrics-driven and focused on driving incremental results
- Natural curiosity and empathy for customers and their challenges
Preferred Skills:
- Experience in B2B marketing, with exposure to both enterprise and SMB businesses
- Experience with MarTech/CDP/iPaaS software
ASSUMPTION: The ideal candidate will have a strong background in product marketing, excellent communication skills, and the ability to work effectively in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $150,200 - $166,900/year with an expected On Target Earnings (OTE) between $166,900 - $185,400/year (including bonus or commission)
Benefits:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
Working Hours: 40 hours/week
ASSUMPTION: The salary range provided is based on the information given in the job listing. It is intended to give a rough estimate of the expected salary for this role at Braze.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Customer Engagement Platform
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™
- The company allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
- Braze has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023.
Company Specialties:
- Mobile engagement
- Mobile marketing
- Marketing automation for apps
- Software
- Digital marketing
- Customer engagement
- Marketing technology
- Email marketing
- Cross-channel marketing
- Customer experience
- And marketing automation
Company Website: www.braze.com
ASSUMPTION: Braze is a well-established company in the customer engagement platform industry, with a strong focus on providing a comprehensive and innovative solution for brands to engage with their customers.
📊 Role Analysis
Career Level: Senior level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the VP of Product Marketing
Work Arrangement: Remote OK, with offices in multiple locations worldwide
Growth Opportunities:
- Potential to take on more responsibility and lead a team as the company grows
- Opportunities to work on various products and features, driving their success and growth
- Chance to contribute to the company's overall strategy and direction
ASSUMPTION: This role offers significant growth potential, both in terms of career progression and the impact the candidate can have on the company's success.
🌍 Location & Work Environment
Office Type: Multiple offices worldwide, with a hybrid work arrangement
Office Location(s): Austin, Texas, United States
Geographic Context:
- Austin is the capital of Texas and the 11th-most populous city in the United States
- It is known for its vibrant music and cultural scene, as well as its tech industry
- The cost of living in Austin is generally lower than in other major tech hubs like San Francisco or New York
Work Schedule: 40 hours/week, with flexible hours and remote work options
ASSUMPTION: Austin offers a unique blend of a vibrant city life, a lower cost of living, and a thriving tech industry, making it an attractive location for this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical assessment or case study
- In-depth interviews with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with Braze's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Braze's products, customers, and industry to demonstrate your understanding of the role and the company
- Be ready to discuss your approach to market research, product positioning, and go-to-market strategy
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Research, Competitive Analysis, Customer Engagement, Storytelling, Problem-Solving, Communication Skills, Collaboration, Critical Thinking, Metrics-Driven, Technical Literacy, Product Marketing Manager, Senior Product Marketing Manager, Braze, Customer Engagement Platform
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Customer data platforms (CDP) and iPaaS solutions
- Product management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Excel, Tableau)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the products and features the candidate is working on, as well as the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Be Absolutely Engaging
- Customer Obsessed
- One Team, One Dream
- Think and Act Like an Owner
- Inspire and Be Inspired
Work Style:
- Collaborative and team-oriented
- Data-driven and metrics-focused
- Innovative and creative
- Adaptable and resilient
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Braze's core value of 'Be Absolutely Engaging' in your approach to product marketing?
- How comfortable are you working in a dynamic, fast-paced environment and adapting to change?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in product marketing?
ASSUMPTION: Braze values a strong cultural fit, with an emphasis on collaboration, innovation, and a customer-obsessed mindset. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with industry trends and market shifts in the fast-paced tech industry
- Balancing strategic thinking with tactical execution
- Working effectively in a remote or hybrid work environment
- Navigating a large, growing organization with a complex product suite
ASSUMPTION: These challenges are common in fast-growing tech companies and can be mitigated with strong project management skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Manager positions in the tech industry, but with a focus on customer engagement and journey orchestration
- Compared to other B2B SaaS companies, Braze offers a comprehensive customer engagement platform with a wide range of use cases and customers
- Career paths for this role may include moving into leadership positions, such as Director or VP of Product Marketing, or transitioning into other marketing or product management roles
ASSUMPTION: This role offers a unique opportunity to work on a leading customer engagement platform, with potential for growth and leadership opportunities as the company continues to expand.
📝 Sample Projects
- Developing a go-to-market strategy and positioning for a new product feature, including market research, customer interviews, and competitive analysis
- Creating a comprehensive launch plan for a new product or feature, including messaging, content, and collateral
- Conducting a customer segmentation analysis to inform product strategy and marketing campaigns
- Building and executing a customer engagement program to drive adoption and retention for an existing product
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of initiatives they may work on in this role, but the specific projects may vary depending on the company's priorities and the candidate's areas of focus.
❓ Key Questions to Ask During Interview
- What are the most pressing challenges facing the product marketing team currently, and how can this role help address them?
- How does the company support the professional development and growth of its product marketing team members?
- What are the key priorities for the first 30-60-90 days in this role, and how can I make the most impact in that timeframe?
- How does the company approach cross-functional collaboration, and what opportunities are there for working with other teams?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and can provide valuable insights into the position and the team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Braze's products, customers, and industry to demonstrate your understanding of the role and the company
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
