📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: Voya Financial
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Financial Services
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies to drive revenue growth
- Collaborating with cross-functional teams to define and launch new products
- Serving as a product subject matter expert and sales enablement resource
- Gathering and analyzing competitive data to inform offering strategy
- Conducting market research to understand customer needs and market dynamics
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to achieve revenue growth targets
✅ Collaborate with product management and sales teams to define and launch new products
✅ Serve as a product subject matter expert and enable sales teams through training and assets
✅ Gather and analyze competitive data to inform offering strategy and market positioning
✅ Conduct market research to understand customer needs, buying behaviors, and market trends
✅ Develop and execute strategic marketing plans to generate demand and drive growth
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor’s Degree required, MBA in Marketing is a plus
Experience: 10+ years of experience in marketing with an emphasis in B2B technology campaigns and product marketing, 5+ years of experience working in the employee health and benefits industry
Required Skills:
- Proven experience spearheading cross-functional projects
- Excellent presentation skills and executive presence
- Very strong written communication skills
- Familiarity with HCM/Benefits technology is a plus
- Ability to occasionally travel as needed
Preferred Skills:
- Experience managing multiple internal and external clients and stakeholders
ASSUMPTION: Candidates with a strong background in B2B marketing, particularly in the employee health and benefits industry, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $118,380 - $147,970 (This range reflects the expected hiring range for this position in the location listed. Actual compensation offered may vary based on the candidate’s geographic location, work experience, education, licensure requirements, and/or skill level.)
Benefits:
- Health, dental, vision, and life insurance plans
- 401(k) Savings plan with generous company matching contributions (up to 6%)
- Voya Retirement Plan – employer paid cash balance retirement plan (4%)
- Paid time off – including 20 days paid time off, nine paid company holidays, and a flexible Diversity Celebration Day
- Paid volunteer time – 40 hours per calendar year
Working Hours: Full-time (40 hours per week) with occasional travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual compensation may vary based on the factors listed.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services – Voya Financial is a leading health, wealth, and investment company focused on helping its 15.2 million individual, workplace, and institutional clients become well-planned, well-invested, and well-protected.
Company Size: Large (5,001-10,000 employees) – Voya Financial has approximately 9,000 employees and is publicly traded on the NYSE under the ticker symbol VOYA.
Founded: 2014 – Voya Financial was founded in 2014 and is headquartered in New York, NY, with additional offices across the United States.
Company Description:
- Voya Financial offers a wide range of products and services, including retirement, investment, and insurance solutions
- The company is committed to conducting business in an economically, ethically, socially, and environmentally responsible manner
- Voya Financial has been recognized as a Great Place to Work and a World’s Most Ethical Company
Company Specialties:
- Retirement
- Investments
- Insurance
Company Website: Voya.com
ASSUMPTION: Working at Voya Financial offers opportunities for professional growth and development in a large, established organization with a strong commitment to corporate social responsibility.
📊 Role Analysis
Career Level: Senior – This role is a senior-level position within the marketing department, reporting directly to the Head of Product Marketing.
Reporting Structure: The Senior Product Marketing Manager will report directly to the Head of Product Marketing and collaborate with various stakeholders, including product management, sales, and client operations.
Work Arrangement: Remote OK – This position is a 100% remote role with occasional travel required.
Growth Opportunities:
- Potential advancement to a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to develop expertise in the employee health and benefits industry
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote – This position is a 100% remote role with occasional travel required.
Office Location(s): United States – The selected candidate must reside in the United States.
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to quiet suburbs
- Working remotely provides flexibility and the opportunity to work from various locations
- The United States is home to a wide range of industries and job opportunities
Work Schedule: Full-time (40 hours per week) with occasional travel – The work schedule is flexible, with occasional travel required for meetings and events.
ASSUMPTION: Working remotely offers a high degree of flexibility and the opportunity to work from various locations within the United States.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other stakeholders
- Final interview with the Head of Product Marketing
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Industry knowledge and market research skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Be prepared to discuss your approach to market research, competitive analysis, and product positioning
- Demonstrate your ability to work effectively with cross-functional teams and stakeholders
ATS Keywords: Product Marketing, B2B Marketing, Employee Health and Benefits, Competitive Intelligence, Market Research, Sales Enablement, Revenue Growth, Cross-Functional Teams, Stakeholder Management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Market research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Responsible
- Entrepreneurial
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on achieving revenue growth
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth through marketing strategies and campaigns?
- Are you comfortable working with multiple stakeholders and managing cross-functional projects?
- Do you have a strong understanding of the employee health and benefits industry?
- Are you able to work effectively in a remote work environment?
ASSUMPTION: Candidates who are a strong cultural fit for Voya Financial will be results-driven, collaborative, and adaptable, with a strong understanding of the employee health and benefits industry.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with industry trends and market dynamics in a rapidly evolving landscape
- Occasional travel requirements
- Working remotely and maintaining productivity in a home office environment
ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Senior Product Marketing Manager – The main difference between these roles is the level of experience and the scope of responsibilities. A Senior Product Marketing Manager is expected to have more experience, manage a larger team, and drive more significant revenue growth.
- Employee Health and Benefits vs. Other Industries – The employee health and benefits industry is highly regulated and complex, requiring a strong understanding of the industry landscape and compliance requirements.
- Remote Work vs. On-Site Work – Remote work offers flexibility and the opportunity to work from various locations, but it also requires strong self-motivation and time management skills.
ASSUMPTION: Understanding the differences between similar roles and work arrangements is essential for making an informed career decision.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new employee benefits product
- Conducting market research to understand customer needs and preferences in the employee health and benefits industry
- Competitive analysis and positioning for a suite of employer-sponsored retirement plans
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the work required in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing campaigns and initiatives?
- What are the biggest challenges facing the employee health and benefits industry, and how does this role contribute to addressing them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in product marketing, B2B marketing, and the employee health and benefits industry
- Prepare for your interview by researching the company, its products, and the employee health and benefits industry
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the role, be prepared to complete a background check and provide any additional information required for onboarding
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
