Senior Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: airSlate

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Remote OK)

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving the strategic direction for SignNow's product marketing.
• Collaborating across multiple departments to ensure unified market strategy.
• Utilizing data analytics and AI tools to enhance marketing efforts.
• Overseeing the positioning, messaging, and go-to-market strategies.

ASSUMPTION: This role assumes a leadership position in strategic marketing decisions for SignNow, utilizing both analytical and creative approaches to maximize market impact.

📋 Key Responsibilities

✅ Define and evolve SignNow’s brand positioning within the eSignature market.

✅ Develop audience-specific messaging for product-led and sales-led growth funnels.

✅ Build and execute comprehensive GTM plans for new product features.

✅ Conduct ongoing market and competitive research to inform product strategy.

✅ Develop sales enablement assets to facilitate deal closure and sales acceleration.

ASSUMPTION: The responsibilities assume familiarity with both team leadership in marketing strategy and hands-on tactical execution.

🎯 Required Qualifications

Education: Not specified

Experience: 5+ years in B2B SaaS product marketing, particularly within product-led growth environments.

Required Skills:

• Strong analytical and problem-solving abilities.
• Experience with AI tools for content generation.
• Exceptional communication and storytelling skills.

Preferred Skills:

• Familiarity with sales-led growth processes.
• Experience in executing tier-one product feature launches.

ASSUMPTION: The qualifications assume a baseline requirement of SaaS marketing experience combined with technical expertise in using AI and data insights.

💰 Compensation & Benefits

Salary Range: Not specified; competitive within industry standards.

Benefits:

• Competitive salaries and stock options for all team members.
• Comprehensive medical, dental, and vision plans.
• 401K employer-matching and wellness reimbursements.

Working Hours: 40 hours per week; details on flexibility not specified.

ASSUMPTION: The compensation package is assumed to be generous, reflecting airSlate's status as a 'Unicorn' company with significant financial backing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees, indicating a medium-sized organization offering personal growth opportunities and company-wide impact.

Founded: 2006

Company Description:

• Provides no-code workflow automation solutions.
• Offers a diverse range of document management products.
• Committed to empowering digital transformation for organizations.

Company Specialties:

• Workflow Automation
• Electronic Signature
• Document Management

Company Website: https://airslate.com

ASSUMPTION: The company is assumed to maintain a fast-paced and innovative culture due to its focus on digital transformation and automation technologies.

📊 Role Analysis

Career Level: Senior, requiring leadership within the marketing domain.

Reporting Structure: Collaborates closely with teams across Product, Sales, Growth, and Customer Success.

Work Arrangement: Initially on-site with potential flexibility for remote work based on project requirements.

Growth Opportunities:

• Opportunities to lead major product launches.
• Engagement in cross-functional strategic projects.
• Potential for career advancement in higher management roles.

ASSUMPTION: The role's high level of cross-functional interaction indicates broad influence, potentially accommodating career advancement in either strategic or operational paths.

🌍 Location & Work Environment

Office Type: Modern office facilities promoting collaboration and innovation.

Office Location(s): 17 Station St, Brookline, Massachusetts 02445, US

Geographic Context:

• Located in a significant tech hub with access to regional innovation networks.
• Commutable area with public transportation options.
• Opportunities for networking with Boston's vibrant tech community.

Work Schedule: Presumed to be 9-to-5 with flexibility for project needs.

ASSUMPTION: The location is assumed to offer task-oriented flexibility with the potential for work-from-home options aligning with broader industry trends.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR
• Technical interview with Product Marketing team leader
• Case study presentation to evaluate strategic thinking

Key Assessment Areas:

• Strategic aptitude in marketing
• Analytical problem-solving
• Collaborative skills across teams

Application Tips:

• Emphasize B2B SaaS experience.
• Showcase successful product marketing initiatives.
• Prepare examples of AI tool utilization in marketing strategies.

ATS Keywords: Product Marketing, B2B SaaS, Data-Driven, Go-to-Market Strategy

ASSUMPTION: The application and interview process are assumed to focus heavily on strategic innovation and cross-departmental collaboration experience.

🛠️ Tools & Technologies

• AI tools for content creation (e.g., ChatGPT, Jasper)
• Data analytics platforms for customer insights
• Collaboration tools for cross-functional project management

ASSUMPTION: Proficiency with industry-standard marketing and analytics tools is assumed essential for effective job execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity in problem-solving
• Teamwork and collaborative success
• Commitment to customer empowerment and satisfaction

Work Style:

• Analytical approach paired with creative execution
• Open to feedback and continuous improvement
• Emphasis on independent, proactive work behavior

Self-Assessment Questions:

• Can I leverage AI tools effectively for marketing campaigns?
• Do I thrive in a fast-paced, tech-driven environment?
• Am I capable of owning strategic projects from conception to execution?

ASSUMPTION: The company is presumed to value forward-thinking individuals who thrive in innovative and dynamic settings.

⚠️ Potential Challenges

• Managing cross-functional expectations and deliverables
• Adapting to rapidly changing market conditions
• Staying ahead in a competitive e-signature market
• Balancing strategic oversight with hands-on execution

ASSUMPTION: Challenges are assumed to include balancing strategic thinking with actionable outputs amidst a competitive and evolving market landscape.

📈 Similar Roles Comparison

• Compared to similar roles, this position has a greater focus on AI-driven insights.
• Offers a blend of product leadership and marketing innovation not typically seen in all SaaS roles.
• Greater emphasis on cross-departmental collaboration compared to standard marketing roles.

ASSUMPTION: It is assumed that the role's unique integration of AI tools and B2B growth strategies differentiates it within the broader product marketing landscape.

📝 Sample Projects

• Development of a product launch strategy for a new eSignature feature
• Conducting a competitive market analysis to redefine product positioning
• Creating an AI-generated marketing campaign tailored to specific customer segments

ASSUMPTION: Sample projects reflect typical initiatives likely undertaken within this role, providing scope for strategic as well as tactical contributions.

❓ Key Questions to Ask During Interview

• What are the current challenges SignNow faces in the competitive landscape?
• How does airSlate define and measure successful product marketing?
• How much autonomy is given in defining product strategies?
• Can you describe the team dynamics and collaboration process?
• What are the growth and development opportunities available for this role?

ASSUMPTION: These questions are assumed important for candidates to understand team fit, expectations, and career development potential within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant B2B SaaS experience
• Prepare a portfolio showcasing successful marketing campaigns
• Tailor your cover letter to reflect an understanding of AI tools and their potential impact on marketing strategies
• Be ready to present case studies or references from past experiences

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.