📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, FINS
🔹 Company: Yext
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing initiatives for Yext's financial services vertical
- Collaborating with cross-functional teams to drive growth and success
- Developing clear messaging and positioning tailored to financial services buyers
- Creating vertical-specific use cases and solutions narratives
- Conducting market research and competitive analysis to inform strategy
ASSUMPTION: This role requires a strong understanding of the financial services industry and its unique compliance and regulatory requirements.
📋 Key Responsibilities
✅ Lead the strategy, execution, and evaluation of product marketing initiatives for the financial services vertical
✅ Collaborate with Sales, Success, Product, and Marketing teams to ensure the financial services ecosystem thrives
✅ Develop clear, compelling messaging and positioning tailored to financial services buyers and influencers
✅ Create vertical-specific use cases and solutions narratives based on customer insights
✅ Conduct ongoing research into buyer needs, industry shifts, field-level intelligence, and competitive moves
✅ Partner with demand generation teams to create and activate industry-specific content and thought leadership
✅ Collaborate with Product and Solutions teams to shape the roadmap and solutions packaging around the needs of financial services customers
✅ Lead verticalized communications for key launches, including customer-facing messaging, sales training, and campaign alignment
ASSUMPTION: This role requires strong project management skills, the ability to balance multiple programs, and a data-driven mindset.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in B2B SaaS product marketing or solution marketing
Required Skills:
- Proven success in developing and executing sales enablement programs
- Strong ability to craft messaging and positioning
- Excellent project management skills with a focus on building and improving processes
- Strong cross-functional collaboration skills, working with Sales, Product, and Marketing
- Excellent presentation and training skills to communicate complex topics
- Data-driven mindset, with experience tracking performance metrics and program effectiveness
Preferred Skills:
- Experience in or related to the financial services industry
ASSUMPTION: A background in financial services or a related field is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: $142,650 - $237,500 USD per year
Benefits:
- Medical, Dental, and Vision benefits
- Life Insurance
- Short Term and Long Term Disability
- 401(k) Retirement Plan
- Vacation and Sick Leave
- Equity and Variable Pay Programs
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on an analysis of salaries for positions with a similar level of accountability and impact in the relevant labor market. Salary levels are expected to change to reflect an employee’s job performance over time.
📌 Applicant Insights
🔍 Company Context
Industry: Yext operates in the Software Development industry, focusing on digital presence management for multi-location brands.
Company Size: Yext is a mid-sized company with 1,001-5,000 employees, providing a collaborative and inclusive work environment.
Founded: Yext was founded in 2006 and is headquartered in New York, NY.
Company Description:
- Yext is the leading digital presence platform for multi-location brands, with thousands of customers worldwide.
- The company's AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights.
- Yext enables brands to turn their digital presence into a differentiator by providing solutions for SEO, websites, social media, and reputation management.
Company Specialties:
- Digital Presence Management
- AI and Machine Learning Technology
- Cross-Channel Insights and Analytics
- SEO, Websites, Social Media, and Reputation Management
Company Website: http://www.yext.com
ASSUMPTION: Yext's focus on digital presence management and AI-driven insights makes it an attractive employer for professionals interested in cutting-edge technology and data-driven decision-making.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience in product marketing and a strong understanding of the financial services industry.
Reporting Structure: The Senior Product Marketing Manager, FINS will report directly to the Vice President of Product Marketing and collaborate closely with various teams, including Sales, Success, Product, and Marketing.
Work Arrangement: This role is remote-friendly, with the option to work from Yext's offices in New York, NY, or other global locations.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within Yext's product marketing organization.
- Yext's focus on growth and expansion provides opportunities for the successful candidate to make a significant impact on the company's financial services vertical.
- The company's commitment to employee development and growth makes it an attractive employer for ambitious professionals.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on Yext's financial services vertical.
🌍 Location & Work Environment
Office Type: Yext's offices are modern and collaborative workspaces, designed to foster innovation and creativity.
Office Location(s): New York, NY (61 9th Ave), with additional offices in Arlington, VA; Chicago, IL; London, UK; Berlin, DE; Paris, FR; Tokyo, JP; Milan, IT; Munich, DE; and Hyderabad, IN.
Geographic Context:
- New York, NY, is a vibrant and diverse city, offering a wide range of cultural, entertainment, and dining options.
- The city's robust public transportation system makes it easy to commute to Yext's offices.
- Yext's global presence provides opportunities for international collaboration and travel.
Work Schedule: Yext offers a flexible work schedule, with the option to work remotely or from one of the company's global offices.
ASSUMPTION: Yext's global offices and flexible work arrangements provide employees with the opportunity to work in a dynamic and collaborative environment, with the option to balance work and personal life through remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager and other team members
- Final interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and expertise in financial services
- Product marketing skills and experience
- Collaboration and communication skills
- Data-driven mindset and analytical skills
- Cultural fit and alignment with Yext's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the financial services industry and Yext's products in your application materials.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Yext's products and industry trends.
ATS Keywords: Financial Services, Product Marketing, Sales Enablement, Messaging, Project Management, Cross-Functional Collaboration, Presentation Skills, Data Analysis
ASSUMPTION: Yext's interview process is designed to assess the candidate's industry knowledge, product marketing skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Yext's proprietary digital presence management platform
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM tools (e.g., Marketo, Salesforce)
ASSUMPTION: The successful candidate will be comfortable using Yext's proprietary platform and other industry-standard marketing and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- One Yext
- Invent the Future
- Play to Win
- Humble, Hungry, Honest
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong understanding of the financial services industry and its unique compliance and regulatory requirements?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: Yext's company culture values collaboration, innovation, and a customer-obsessed mindset. Successful candidates will demonstrate strong cultural fit with these values and work styles.
⚠️ Potential Challenges
- The financial services industry is highly regulated, requiring a strong understanding of compliance and regulatory requirements.
- Yext's fast-paced growth and expansion may present challenges in managing multiple programs and priorities.
- Working remotely may require strong self-motivation and time management skills.
- Yext's global presence may present challenges in coordinating with international teams and managing time zones.
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in Yext's dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on the financial services vertical within Yext's product marketing organization.
- Similar roles in other companies may have a broader focus on vertical-specific marketing or may be more narrowly focused on a specific sub-vertical within financial services.
- Career paths for this role may include advancement within Yext's product marketing organization or transition to a more senior leadership role within the financial services vertical.
ASSUMPTION: This role offers a unique opportunity to specialize in financial services product marketing within a leading digital presence platform company.
📝 Sample Projects
- Developing a comprehensive sales enablement program for Yext's financial services vertical, including sales plays, competitive guides, and tools
- Conducting market research and competitive analysis to inform product marketing strategy and messaging for financial services buyers
- Creating vertical-specific use cases and solutions narratives based on customer insights and industry trends
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Senior Product Marketing Manager, FINS may undertake to drive go-to-market success for Yext's financial services vertical.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Yext's financial services vertical and the key priorities for this role?
- How does Yext support the professional development and growth of its product marketing team members?
- What is the typical career path for a Senior Product Marketing Manager at Yext, and how does this role fit into that trajectory?
- How does Yext collaborate with its financial services customers to ensure their success and drive growth within the vertical?
- What is the work-life balance like for remote employees at Yext, and how does the company support work-life balance initiatives?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, growth opportunities, and work-life balance for the successful candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your financial services industry expertise and product marketing background.
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and researching Yext's products and industry trends.
- If selected for an interview, be prepared to discuss your understanding of Yext's products and the financial services industry, as well as your approach to product marketing and sales enablement.
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
