📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (Fixed Term – Maternity Cover)
🔹 Company: cyberu
🔹 Location: Remote, Spain
🔹 Job Type: Temporary
🔹 Category: E-Learning Providers
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product marketing strategies
- Leading go-to-market strategies for new product launches and updates
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams to align efforts and ensure a cohesive product strategy
- Working remotely with the flexibility to choose your workspace
ASSUMPTION: This role requires a strategic thinker with strong analytical and communication skills to succeed in a remote work environment.
📋 Key Responsibilities
✅ Developing and executing comprehensive product marketing strategies that align with overall company goals and objectives
✅ Defining and refining product positioning and messaging to effectively communicate the value proposition to target audiences
✅ Leading the planning and execution of go-to-market strategies for new product launches and product updates, including pricing, distribution, and promotion plans
✅ Conducting in-depth market research to understand customer needs, competitive landscape, and industry trends
✅ Developing and overseeing the creation of high-quality marketing collateral to support sales and marketing efforts
✅ Collaborating closely with the sales team to provide them with the tools, training, and resources needed to sell products effectively
✅ Gathering and analyzing customer feedback and data to continually refine product features and messaging
✅ Monitoring and analyzing competitor products, strategies, and marketing efforts to identify opportunities and threats
✅ Establishing and tracking key performance indicators (KPIs) to measure the success of marketing campaigns and product initiatives
✅ Working closely with product development, sales, and marketing teams to align efforts and ensure a cohesive product strategy
ASSUMPTION: This role requires a high level of independence and self-motivation, as well as strong project management skills to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, with a proven track record of successful product launches
Required Skills:
- Exceptional analytical and strategic thinking abilities
- Excellent written and verbal communication skills
- Creative thinker with the ability to develop innovative marketing strategies
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Collaborative and able to work effectively with cross-functional teams
- Proficiency in marketing software and tools (e.g., CRM, analytics, content management systems)
Preferred Skills:
- Background in learning, talent, or HCM software space
- Desire to explore, create, and test, with a passion for teaching others to do the same
- Able to collaborate with all levels of the organization and get buy-in from teammates, cross-functional partners, and senior leaders
- Inspired to take “intelligent risks” to ensure best-in-class content, tools, tips, and experiences for the field
- Always looking to streamline workflows and create efficiencies
- Able to work independently but also excited to collaborate
ASSUMPTION: While not explicitly stated, a background in the learning, talent, or HCM software space would be beneficial for understanding the industry and target audience.
💰 Compensation & Benefits
Salary Range: 52,300 - 83,700 EUR per year (based on the provided range)
Benefits:
- Access to learning and development opportunities
- Flexible work arrangements
- Competitive compensation package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is based on the company's total rewards philosophy, which includes market-driven research and skill-based appraisals. The actual starting salary may vary based on several job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers. Cyberu is focused on revolutionizing the education experience for millions of learners and educators around the globe through its unique online community marketplace.
Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.
Founded: 2016. Cyberu has been operating for nearly a decade, providing ample time for the company to establish its mission and values.
Company Description:
- Empowers experts from any field to share their knowledge and skills with learners worldwide
- Offers accessible education to the world, helping people thrive through learning and development
- Provides a unique online community marketplace for educators and learners to connect and engage
Company Specialties:
- Learning and Online Education
Company Website: http://www.cyberu.com
ASSUMPTION: Cyberu's focus on accessible education and empowering experts makes it an attractive option for candidates passionate about learning and teaching.
📊 Role Analysis
Career Level: Mid-level. This role requires a significant amount of experience and offers opportunities for growth and leadership within the product marketing team.
Reporting Structure: Reports to an Associate Director of Product Marketing, with the opportunity to lead a team of product marketers.
Work Arrangement: Remote solely. This role offers the flexibility to work from anywhere, with no requirement to be on-site.
Growth Opportunities:
- Potential to lead a team of product marketers and mentor junior team members
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to make a significant impact on the company's global success through effective product marketing strategies
ASSUMPTION: This role offers ample opportunities for growth and development, both personally and professionally, within the product marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Remote. Cyberu does not have a physical office, allowing employees to work from their preferred location.
Office Location(s): N/A (remote work only)
Geographic Context:
- Spain. This role can be performed from anywhere in Spain, offering candidates the flexibility to choose their preferred work location.
- Time Zone: Central European Time (CET)
- Language: English (required for effective communication with the global team)
Work Schedule: Full-time (40 hours per week) with flexible scheduling. This role offers a high degree of flexibility, allowing employees to manage their time effectively.
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study presentation
- Final interview with the product marketing team
Key Assessment Areas:
- Strategic thinking and analytical skills
- Communication and presentation skills
- Product marketing expertise and industry knowledge
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with product marketing strategies and successful product launches
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that assess your problem-solving and decision-making skills
- Research the company and its products to demonstrate your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Strategic Planning, Go-to-Market Strategy, Market Research, Sales Enablement, Customer Insights, Competitive Analysis, Performance Measurement, Cross-Functional Collaboration, Remote Work, Spain
ASSUMPTION: Cyberu's interview process is designed to assess candidates' skills, experiences, and cultural fit, ensuring they are the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM, analytics, content management systems)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for learning and teaching
- Empowerment of experts and educators
- Accessibility and inclusivity in education
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving company goals
- Adaptable and open to feedback and continuous improvement
Self-Assessment Questions:
- Do you have a passion for learning and teaching, and a desire to empower others to do the same?
- Are you comfortable working in a remote, collaborative environment with team members worldwide?
- Do you thrive in a results-driven, goal-oriented work environment, and are you open to feedback and continuous improvement?
ASSUMPTION: Cyberu's company culture emphasizes collaboration, empowerment, and a passion for learning and teaching, making it an attractive option for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and prioritizing tasks effectively
- Working remotely and maintaining productivity in a home office environment
- Adapting to a fast-paced, ever-changing work environment in the e-learning industry
- Balancing the demands of a temporary role with the potential for growth and leadership opportunities
ASSUMPTION: These challenges can be overcome with strong project management skills, self-motivation, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Senior Product Marketing Manager: The main difference is the level of experience and leadership required. A Senior Product Marketing Manager is expected to have more experience and may oversee a team of product marketers.
- Industry-specific context: Cyberu's focus on accessible education and empowering experts sets it apart from other e-learning providers, offering candidates a unique opportunity to make an impact in the industry.
- Career path comparison: This role offers opportunities for growth and leadership within the product marketing team and the broader organization, with potential paths to management or specialized roles within the field.
ASSUMPTION: Understanding the differences between similar roles and the unique aspects of Cyberu's mission and values can help candidates determine if this role is the right fit for their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive product marketing strategy for a new learning platform targeted at K-12 educators
- Conducting market research to identify trends and opportunities in the corporate learning and development space, and developing targeted marketing campaigns to capitalize on these insights
- Leading a cross-functional team to launch a new product update, including pricing, distribution, and promotion strategies, and measuring the success of the launch through established KPIs
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative nature of the role, as well as the opportunity to make a significant impact on the company's global success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team, and how this role fits into the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured?
- How does Cyberu support the professional development and growth of its employees, particularly in remote work environments?
- What are the most challenging aspects of working remotely for this role, and how can I best prepare to succeed in this environment?
- How does Cyberu approach collaboration and communication in a remote work setting, and what tools and technologies are used to facilitate these processes?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your strategic thinking, analytical, and communication skills
- Prepare for the interview process by researching the company and its products, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If selected for the role, be prepared to provide references and complete any necessary background checks or assessments
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
