📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Healthcare
🔹 Company: Yext
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing initiatives for the healthcare vertical
- Collaborating with sales, success, product, and marketing teams
- Developing clear, compelling messaging and positioning tailored to healthcare buyers
- Creating vertical-specific use cases and solutions narratives
- Driving vertical growth strategy across campaigns, field enablement, content, and events
ASSUMPTION: This role requires a strong understanding of the healthcare industry and its unique compliance/regulatory requirements. It also necessitates excellent communication and collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Lead the strategy, execution, and evaluation of product marketing initiatives for the healthcare vertical
✅ Collaborate with HC Sales, Success, Product, and Marketing teams to ensure the healthcare ecosystem thrives
✅ Develop clear, compelling messaging and positioning tailored to healthcare buyers and influencers
✅ Create vertical-specific use cases and solutions narratives based on customer insights
✅ Drive vertical growth strategy across campaigns, field enablement, content, and events
✅ Conduct ongoing research into buyer needs, industry shifts, field-level intelligence, and competitive moves
✅ Lead verticalized communications for key launches, including customer-facing messaging, sales training, and campaign alignment
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making. It requires strong project management skills and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in B2B SaaS product marketing and/or solution marketing, with a focus on or related to the healthcare industry
Required Skills:
- Proven success in developing and executing sales enablement programs
- Strong ability to craft messaging and positioning
- Excellent project management skills with a focus on building and improving processes
- Strong cross-functional collaboration skills, working with Sales, Product, and Marketing
- Excellent presentation and training skills to communicate complex topics
- Data-driven mindset, with experience tracking performance metrics and program effectiveness
Preferred Skills:
- Experience with healthcare compliance/regulatory requirements
- Fluency in additional languages (Spanish, French, etc.)
ASSUMPTION: Candidates should have a proven track record in B2B SaaS product marketing and a strong understanding of the healthcare industry. They should also possess excellent communication, collaboration, and project management skills.
💰 Compensation & Benefits
Salary Range: $142,650 - $237,500 USD per year (based on experience and performance)
Benefits:
- Medical, dental, and vision benefits
- Life insurance
- Short term and long-term disability
- 401(k) retirement plan
- Vacation and sick leave
- Equity (stock) based compensation and/or variable pay programs based on performance
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the candidate's experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital presence management for multi-location brands
Company Size: 1,001-5,000 employees (mid-sized to large enterprise)
Founded: 2006 (19 years ago)
Company Description:
- Yext is the leading digital presence platform for multi-location brands, with thousands of customers worldwide
- The company's AI and machine learning technology powers the knowledge behind every customer engagement, automates workflows at scale, and delivers actionable cross-channel insights
- Yext enables brands to turn their digital presence into a differentiator by providing solutions for SEO, websites, social media, and reputation management
Company Specialties:
- Digital presence management
- AI and machine learning technology
- Cross-channel insights and analytics
- Multi-location brand solutions
Company Website: www.yext.com
ASSUMPTION: Yext is a well-established company in the software development industry, with a strong focus on digital presence management for multi-location brands. It offers a comprehensive suite of solutions and has a significant customer base worldwide.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and impact
Reporting Structure: This role reports directly to the Vice President of Product Marketing and collaborates with various teams, including Sales, Success, Product, and Marketing
Work Arrangement: Remote OK, with flexibility for hybrid or on-site work
Growth Opportunities:
- Potential to expand the healthcare vertical and drive significant business growth
- Opportunities to collaborate with and learn from experienced teams across the organization
- Possibility to take on additional responsibilities and advance within the product marketing function
ASSUMPTION: This role offers significant growth potential and the opportunity to make a substantial impact on the company's healthcare vertical. It also provides exposure to various teams and functions, fostering professional development.
🌍 Location & Work Environment
Office Type: Hybrid or remote-friendly, with multiple office locations worldwide
Office Location(s): New York, NY (headquarters), Arlington, VA, Chicago, IL, London, UK, Berlin, DE, Paris, FR, Tokyo, JP, Milan, IT, Munich, DE, Hyderabad, IN
Geographic Context:
- New York, NY: The company's headquarters is located in the heart of Manhattan, offering a vibrant and dynamic work environment
- Global offices: Yext has offices in major cities worldwide, providing opportunities for international collaboration and travel
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: Yext offers a flexible and dynamic work environment, with opportunities for remote work and international collaboration. The company's global presence provides access to diverse perspectives and experiences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the product marketing team
- Final interview with the Vice President of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Healthcare industry knowledge and experience
- Messaging and positioning skills
- Project management and collaboration skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Yext's values
Application Tips:
- Highlight relevant healthcare industry experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past
- Research Yext's products, customers, and competitors to demonstrate your understanding of the company and its market
ATS Keywords: Product Marketing, Healthcare, Sales Enablement, Messaging, Project Management, Collaboration, Data Analysis, Market Research, Healthcare Domain Expertise, Creative Thinking, Strategic Planning, Client Retention, Campaign Management, Competitive Analysis, Customer Insights, Performance Metrics
ASSUMPTION: Yext's application process is designed to assess candidates' skills, experiences, and cultural fit. It involves multiple interviews and assessments to ensure the best fit for the role and the company.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Suite (Gmail, Google Drive, Google Docs, etc.)
- Asana or similar project management tools
- Data visualization tools (Tableau, Power BI, etc.)
ASSUMPTION: Yext uses a variety of tools and technologies to support its product marketing efforts. Candidates should be comfortable working with these tools and willing to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put our customers first in everything we do
- Inventive: We challenge the status quo and constantly innovate
- Data-Driven: We make decisions based on data and insights
- Authentic: We are genuine, respectful, and honest with each other
- Tenacious: We are resilient and persistent in the face of challenges
Work Style:
- Collaborative: Yext values teamwork and cross-functional collaboration
- Dynamic: The company operates in a fast-paced and ever-changing environment
- Adaptable: Yext encourages employees to be flexible and adaptable to new situations and challenges
Self-Assessment Questions:
- Do you have a strong understanding of the healthcare industry and its unique compliance/regulatory requirements?
- Are you comfortable working in a dynamic and fast-paced environment, and adapting to new situations as needed?
- Do you thrive in a collaborative work environment, and enjoy working with diverse teams to drive shared goals?
ASSUMPTION: Yext values employees who are customer-obsessed, inventive, data-driven, authentic, and tenacious. The company seeks individuals who are comfortable working in a dynamic and collaborative environment, and who are adaptable to new situations and challenges.
⚠️ Potential Challenges
- Working in a fast-paced and ever-changing environment may require strong adaptability and resilience
- Collaborating with multiple teams and stakeholders may necessitate strong communication and project management skills
- Balancing strategic planning and creative problem-solving with data-driven decision-making may be challenging
- Working remotely may require strong self-motivation and time management skills
ASSUMPTION: While this role offers significant growth potential and the opportunity to make a substantial impact, it also presents unique challenges that require strong adaptability, resilience, and excellent communication skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a strong focus on the healthcare industry and its unique compliance/regulatory requirements
- Industry-specific context: The healthcare industry is highly regulated and has unique data privacy and security considerations, which may impact product marketing strategies and tactics
- Career path comparison: This role may serve as a stepping stone to more senior product marketing positions within Yext or other organizations, or as a transition to a more specialized healthcare marketing role
ASSUMPTION: This role is unique in its focus on the healthcare industry and its compliance/regulatory requirements. While it shares similarities with other product marketing roles, it also presents distinct challenges and opportunities for career growth.
📝 Sample Projects
- Developing a comprehensive sales enablement program for the healthcare vertical, including sales plays, competitive guides, and tools to improve sales productivity and win rates
- Conducting market research and competitive analysis to inform product and GTM strategy for the healthcare vertical
- Creating vertical-specific content and thought leadership pieces, such as blog posts, whitepapers, and webinars, to drive awareness and engagement with healthcare buyers
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical aspects of the role, as well as the need for strong collaboration and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the healthcare vertical and the key priorities for growth in the next 12-24 months?
- How does the product marketing team collaborate with the sales and success teams to ensure alignment and drive shared goals?
- What are the key challenges and opportunities facing the healthcare vertical, and how can this role address them?
- How does Yext support the professional development and growth of its product marketing team members?
- What is the work-life balance like for this role, and how does Yext support remote work and flexibility?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and opportunities, as well as Yext's culture and support for professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant healthcare industry experience and skills
- Prepare examples of successful product marketing campaigns or initiatives you've led in the past, with a focus on the healthcare industry
- Research Yext's products, customers, and competitors to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
