📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, HPE Storage
🔹 Company: Hewlett Packard Enterprise
🔹 Location: All, Texas, United States of America (Remote OK)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy, messaging, positioning, and content generation for HPE Data Storage portfolio
- Collaborating with cross-functional teams to drive product launches and enable sales force
- Creating thought leadership and accelerating pipeline through impactful messaging and storytelling
- Requiring subject matter expertise in enterprise storage, AI, hybrid cloud, and data management
ASSUMPTION: This role requires a strong understanding of the storage industry and relevant technologies, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Drive product marketing for HPE Data Storage portfolio with a focus on creating thought leadership and accelerating pipeline through impactful messaging, positioning, and storytelling
✅ Develop and deliver marketing content strategy for HPE Data Storage portfolio for website, buyer’s journey, press releases, briefings, sales plays, and more
✅ Enable global sales force and channel partners to effectively communicate the value of HPE Data Storage portfolio
✅ Manage product launches, positioning products, and scaling businesses in competitive markets
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: BA or BS in Marketing or Engineering field; MBA strongly preferred
Experience: 6-8+ years of product marketing experience in the storage industry
Required Skills:
- Subject matter expertise in enterprise storage, AI, hybrid cloud, and data management
- Proven experience in managing product launches, positioning products, and scaling businesses in competitive markets
- Superb written/oral communications, including presentation skills
- Excellent analytical capabilities and project management skills
- Strong interpersonal skills and creativity to break through the noise and earn attention
Preferred Skills:
- Experience working with remote teams
- Familiarity with HPE products and services
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of past projects will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: USD $115,500.00 - $266,000.00 per year (based on experience and location)
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Specific programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, unconditional inclusion, and a force for good
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services
Company Size: 10,001+ employees
Founded: 1939 (as Hewlett-Packard Company)
Company Description:
- Hewlett Packard Enterprise (HPE) is a global edge-to-cloud company that helps customers connect, protect, analyze, and act on their data and applications
- HPE offers a wide range of products and services, including servers, storage, networking, and software
- HPE is committed to finding new and better ways to accelerate what's next and is a force for good
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- and Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: HPE is a large, established company with a global presence and a wide range of products and services.
📊 Role Analysis
Career Level: Master (6-10 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing for HPE Storage
Work Arrangement: Remote OK, with a preference for candidates located in Texas, Massachusetts, or California
Growth Opportunities:
- Potential to work on high-impact projects and drive significant business growth
- Opportunities to collaborate with cross-functional teams and learn from industry experts
- Possibility to advance within the product marketing organization or explore other roles within HPE
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from home
Office Location(s): All, Texas, United States of America (with flexibility to work remotely anywhere within the US)
Geographic Context:
- Texas: Large, diverse state with a thriving tech industry and no state income tax
- Massachusetts: East Coast state with a strong focus on education and innovation
- California: West Coast state known for its tech industry and diverse culture
Work Schedule: Full-time, with flexibility for remote work
ASSUMPTION: The remote-friendly work environment offers candidates the flexibility to balance work and personal needs.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Head of Product Marketing for HPE Storage
Key Assessment Areas:
- Industry knowledge and relevant experience
- Communication and presentation skills
- Analytical and problem-solving abilities
- Cultural fit and alignment with HPE's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of past projects that demonstrate your ability to drive product marketing strategy and create impactful content
- Be ready to discuss your understanding of the storage industry and HPE's products and services
ATS Keywords: Product Marketing, Storage, AI, Hybrid Cloud, Data Management, Messaging, Positioning, Content Generation, Thought Leadership, Sales Enablement, Analytical Capabilities, Project Management, Creativity, Communication, Negotiation, Interpersonal Skills, Conflict Resolution, Strategic Thinking, Market Analysis, Data Management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- HPE product portfolio (e.g., HPE Storage, HPE InfoSight, HPE GreenLake)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: Candidates should be comfortable working with a range of marketing and collaboration tools, as well as HPE's product portfolio.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Take collective responsibility
- Focus on the customer
- Innovate and learn
- Execute with excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and action-oriented
- Adaptable and open to feedback
- Innovative and creative
Self-Assessment Questions:
- Do you align with HPE's core values and work style?
- Are you comfortable working in a remote or hybrid environment?
- Do you have experience working with cross-functional teams and stakeholders?
ASSUMPTION: Candidates should assess their fit with HPE's values and work style, as well as their comfort with remote work and collaboration.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic industry with frequent product updates and market changes
- Managing multiple projects and priorities with tight deadlines
- Collaborating effectively with remote teams and stakeholders
- Keeping up with industry trends and best practices in product marketing
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a remote environment, and stay current with industry trends.
📈 Similar Roles Comparison
- This role is unique in its focus on HPE's storage portfolio and requires deep industry knowledge and experience
- Similar roles in other companies may have a broader product focus or less emphasis on thought leadership
- Career paths for this role may include advancing within product marketing or transitioning to other marketing or leadership roles within HPE
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive messaging framework for HPE's unstructured data and AI offerings
- Creating a thought leadership campaign to position HPE Storage as a leader in the hybrid cloud market
- Managing a product launch for a new HPE Storage product, including messaging, content, and sales enablement
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they drove impactful results.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams and stakeholders within HPE?
- What are the biggest challenges facing the HPE Storage portfolio, and how can this role address them?
- What opportunities are there for growth and development within this role and within HPE?
- How does HPE support work-life balance for remote employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and HPE's mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, including industry-specific keywords
- Prepare examples of past projects that demonstrate your ability to drive product marketing strategy and create impactful content
- Be ready to discuss your understanding of the storage industry and HPE's products and services during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
