📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, HPE Storage
🔹 Company: Hewlett Packard Enterprise
🔹 Location: All, Texas, United States of America
🔹 Job Type: Full-Time
🔹 Category: Information Technology & Services
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 6-8+ years
🔹 Remote Status: Remote/Teleworker
🚀 Job Overview
Key aspects of this role include:
- Driving product marketing strategy, messaging, positioning, and content generation for HPE Data Storage portfolio
- Collaborating with cross-functional teams to drive product launches and accelerate pipeline
- Creating thought leadership and enabling sales teams to effectively communicate product value
- Working in a dynamic, fast-paced environment with a focus on driving business growth
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and strong communication skills to succeed in a competitive market.
📋 Key Responsibilities
✅ Drive product marketing for HPE Data Storage portfolio with a focus on creating thought leadership and accelerating pipeline through impactful messaging, positioning, and storytelling
✅ Create differentiated messaging and impactful content to drive demand
✅ Develop and deliver marketing content strategy for HPE Data Storage portfolio for website, buyer’s journey, press releases, briefings, sales plays
✅ Drive thought leadership that creates attention to HPE Storage’s POV for unstructured data and AI
✅ Enable global sales force and channel partners to effectively communicate the value of HPE Data Storage portfolio
ASSUMPTION: This role requires a strong understanding of the storage industry, competitive landscape, and customer needs to create effective marketing strategies.
🎯 Required Qualifications
Education: BA or BS in Marketing or Engineering field; MBA strongly preferred
Experience: 6-8+ years of product marketing experience in the storage industry
Required Skills:
- Proven experience in product marketing at a storage vendor
- Track record of building compelling narratives and creative content
- Ability to position products in the market to drive instant clarity for buyers and sellers
- Passion for technology and captivating new customers above technical details
- Strong analytical capabilities and project management skills
- Excellent communication, negotiation, and interpersonal skills
Preferred Skills:
- Subject matter expertise in enterprise storage, AI, hybrid cloud, cloud services, data management, storage as a service
- Experience managing product launches and scaling businesses in competitive markets
ASSUMPTION: Candidates with experience in enterprise storage and AI will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: USD $115,500.00 - $266,000.00 per year
Benefits:
- Health & Wellbeing: Comprehensive suite of benefits supporting physical, financial, and emotional wellbeing
- Personal & Professional Development: Specific programs catered to helping employees reach career goals
- Unconditional Inclusion: Flexible work arrangements, unconditional inclusion, and a force for good
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary based on the candidate's location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services, with a focus on data storage and analytics
Company Size: 10,001+ employees, providing ample opportunities for career growth and collaboration
Founded: Hewlett Packard Enterprise was founded in 2015, with MapR Technologies, a key focus of this role, acquired in 2019
Company Description:
- Hewlett Packard Enterprise is a global edge-to-cloud company advancing the way people live and work
- The company helps businesses connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud
- HPE is committed to finding new and better ways to accelerate what’s next, with a culture that embraces varied backgrounds and values individual uniqueness
Company Specialties:
- Big Data Analytics
- NoSQL
- Streaming data
- Enterprise Software
- Machine Learning
- Analytics
- Data Fabric
- Edge Computing
- Container Platform
Company Website: http://hpe.com/ezmeral
ASSUMPTION: As a large, established company, HPE offers a stable work environment with extensive resources and opportunities for professional development.
📊 Role Analysis
Career Level: Master level, indicating a high level of responsibility and strategic decision-making
Reporting Structure: This role reports directly to the Head of Product Marketing and collaborates with cross-functional teams, including product management, worldwide sales, and GTM teams
Work Arrangement: Remote/Teleworker, with flexibility for remote work anywhere within the US
Growth Opportunities:
- Potential to drive significant business impact and advance career growth within the product marketing function
- Opportunities to work on cutting-edge technologies and collaborate with industry experts
- Chance to gain experience in a dynamic, fast-paced environment with a focus on driving business growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the product marketing function.
🌍 Location & Work Environment
Office Type: Remote/Teleworker, with flexibility for remote work anywhere within the US
Office Location(s): All, Texas, United States of America, with additional flexibility for remote work in other US locations
Geographic Context:
- Texas, with additional flexibility for remote work in other US locations
- HPE has a strong presence in Texas, with numerous opportunities for collaboration and networking within the company
- Remote work flexibility allows for a better work-life balance and the ability to live in various locations within the US
Work Schedule: Full-time, with flexibility for remote work and a focus on results-driven productivity
ASSUMPTION: The remote work flexibility offered by this role provides candidates with the opportunity to live and work in various locations within the US, while still enjoying the benefits of working for a large, established company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional stakeholders
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Industry knowledge and competitive landscape understanding
- Cultural fit and alignment with HPE's values
Application Tips:
- Highlight relevant industry experience and achievements in the resume
- Tailor the cover letter to demonstrate a strong understanding of the role and HPE's mission
- Prepare for behavioral and situational interview questions focused on product marketing strategies and execution
ATS Keywords: Product Marketing, Storage, AI, Messaging, Positioning, Content Generation, Thought Leadership, Sales Enablement, Analytical Capabilities, Project Management, Creativity, Communication Skills, Negotiating Abilities, Interpersonal Skills, Conflict Resolution, Market Analysis, Data Management, Customer Insights
ASSUMPTION: As a large company with a structured hiring process, HPE uses Applicant Tracking Systems (ATS) to manage and filter candidate applications, making it crucial for applicants to include relevant keywords in their resumes.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: As a large, established company, HPE uses a wide range of tools and technologies to support its marketing efforts, with a focus on collaboration and productivity.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Focus on the customer
- Innovate and never stop learning
- Work together
- Take ownership
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and open to change
- Data-driven and analytical
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life?
- Can you provide an example of a time when you went above and beyond to focus on the customer?
- How do you stay innovative and continue learning in your role?
- How do you work effectively in a remote or hybrid team environment?
- Can you describe a time when you took ownership of a challenging situation and drove it to a successful outcome?
ASSUMPTION: HPE values candidates who align with their core values and work style, with a strong focus on integrity, customer focus, innovation, collaboration, and taking ownership.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a focus on driving business growth
- Managing multiple stakeholders and competing priorities
- Keeping up with industry trends and competitive landscape changes
- Balancing remote work flexibility with the need for collaboration and team building
ASSUMPTION: This role presents unique challenges that require strong communication, project management, and adaptability skills to succeed in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on thought leadership and driving pipeline acceleration through impactful messaging and storytelling
- Industry-specific context: The storage industry is highly competitive, with a strong focus on innovation and differentiation
- Career path comparison: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement within the product marketing function
ASSUMPTION: This role offers unique opportunities and challenges compared to similar product marketing roles, with a strong focus on thought leadership, pipeline acceleration, and driving business growth in a competitive industry.
📝 Sample Projects
- Developing a comprehensive messaging framework for HPE's Data Storage portfolio, including product positioning, value propositions, and customer-facing content
- Creating a thought leadership campaign focused on HPE Storage's POV for unstructured data and AI, including blog posts, whitepapers, and webinars
- Driving a product launch for a new HPE Data Storage solution, including messaging, positioning, and content generation, as well as sales enablement and training
ASSUMPTION: These sample projects demonstrate the strategic, creative, and execution-focused nature of the role, with a strong emphasis on driving business impact and thought leadership.
❓ Key Questions to Ask During Interview
- Can you describe the most significant product marketing challenge you've faced in the storage industry and how you overcame it?
- How do you prioritize and manage multiple stakeholders and competing priorities in a fast-paced environment?
- Can you provide an example of a time when you drove significant business impact through effective messaging and positioning?
- How do you stay up-to-date with industry trends and competitive landscape changes in the storage industry?
- How do you balance remote work flexibility with the need for collaboration and team building in a remote or hybrid team environment?
ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, communication, and problem-solving skills, as well as their cultural fit and alignment with HPE's values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://hpe.wd5.myworkdayjobs.com/ACJobSite/job/All-Texas-United-States-of-America/Senior-Product-Marketing-Manager--HPE-Storage_1186233
- Tailor your resume to highlight relevant industry experience and achievements, with a focus on product marketing, storage, AI, messaging, positioning, and content generation
- Write a compelling cover letter that demonstrates your understanding of the role and HPE's mission, with a focus on thought leadership, pipeline acceleration, and driving business growth
- Prepare for behavioral and situational interview questions focused on product marketing strategies and execution, with a strong emphasis on strategic thinking, communication, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
