📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)
🔹 Company: Gameloft
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (3 days WFO, 2 days WFH)
🚀 Job Overview
Key aspects of this role include:
- Driving the marketing strategy for mobile games from strategy to execution
- Collaborating with local production teams and global marketing teams
- Conducting market research and competitive analysis
- Developing and implementing marketing strategies for game launches and events
- Optimizing game visibility and performance on app stores
- Managing promotional assets creation and approval
- Supporting sales and creative teams with product knowledge and marketing assets
ASSUMPTION: This role requires a strong understanding of the mobile gaming industry, market trends, and consumer behavior. The ideal candidate will have a proven track record in product marketing, with a passion for games and a data-driven approach.
📋 Key Responsibilities
✅ Conduct market research, benchmarking, and consumer studies to identify trends, game target audience, and define positioning marketing pillars and USP
✅ Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms
✅ Build and launch yearly marketing plans with clear KPIs objectives, aligned with product roadmap, to generate brand awareness, retention, and grow the player base
✅ Develop clear and innovative marketing strategies with compelling positioning and messaging for the product
✅ Define brand vision and build creative kick-off for game launch in collaboration with CAT Lead
✅ Supervise the creation of game brand identity and promotional assets
✅ Manage game and promotional assets approval with copyright owners (e.g., Universal, Disney, LEGO, etc.)
✅ Draft the App Store Optimization (ASO) strategy by identifying relevant keywords, improving search rankings, and refining product descriptions
✅ Collaborate closely with ASO experts to ensure the final strategy maximizes visibility, downloads, and engagement for mobile products on app stores
✅ Track and analyze product store performance on weekly and monthly basis, with clear analysis, conclusions, and actionable plan
✅ Share performance reports of marketing activations with production team, studio leads, HQ, and copyright owner
✅ Develop post mortem reports for all marketing activations with clear conclusions and actionable plan with clients
✅ Lead the marketing product vision for UA campaign to ensure concepts relevance and brand consistency and follow UA performance report every week to identify issues if any
✅ Collaborate with the user acquisition team to optimize advertising campaigns targeting and assets
✅ Create documentation and pitch for games
✅ Support the sales team by providing them with product knowledge, marketing assets, and insights into customer needs
✅ Follow closely the awards submission and support Creative Director if needed.
ASSUMPION: This role requires strong analytical skills, strategic thinking, and excellent communication skills. The ideal candidate will be able to work effectively with cross-functional teams and stakeholders, and thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4+ years in product marketing and ads, ideally in online entertainment products
Required Skills:
- Proven experience in product marketing, with a focus on mobile games or entertainment products
- Strong analytical skills for data-driven decision-making
- Excellent market research and competitive analysis abilities
- Strategic thinking for effective go-to-market planning
- Skilled in crafting compelling product messaging and positioning
- Good App Store Optimization (ASO) skills for maximizing visibility and downloads on app stores in collaboration with ASO team
- Data analysis and performance tracking (CR, CPI, etc.) knowledge to measure game success
- Creative mindset for orchestrating engaging assets creation
- Proficient in cross-functional collaboration and team coordination
- Technical product knowledge to translate features into benefits
- Strong project management skills for timely delivery of initiatives
- Adaptability and agility in response to market and product changes
- Good problem-solving skills and a proactive approach to challenges
- Great presentation & reporting skills
- Great communication and convincing skills
- Ability to work with a wide range of profiles (business, game design, analysts, etc.)
- Advanced English level is a must
- Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
Preferred Skills:
- Experience working with gaming studios or publishers
- Fluency in Vietnamese
ASSUMPTION: The ideal candidate will have a strong passion for video games, with a deep understanding of the gaming industry and trends. They will be able to work effectively in a dynamic, fast-paced environment and thrive under pressure.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 USD per year (based on industry standards for mid-senior product marketing roles in Vietnam)
Benefits:
- Hybrid working model (3 days WFO and 2 days WFH)
- Dynamic workplace environment with over 18 nationalities
- Well-being events and policies to support employees physically, mentally, and emotionally
- Open-space office, cafeteria, terrace, and gaming area
- Various training packages, including internal training, sponsorship training, and e-learning (iLearn, Udemy, etc.)
- Opportunities to collaborate and train with Gameloft worldwide experts and develop themselves
- Attractive monthly salary alongside Tet and other performance bonuses
- Minimum 12 days of paid annual leave, plus 5 days of paid sick leave, Christmas leave, birthday leave, etc.
- 100% coverage of mandatory insurance and extra healthcare insurance
- Monthly allowance to support lunch meals and working-from-home electricity and Internet bills
- Other benefits from one of the best employers in Vietnam
Working Hours: 08:30 AM - 06:00 PM, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior product marketing roles in Vietnam. The actual salary may vary depending on the candidate's experience, skills, and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile Gaming
Company Size: Large (5,001-10,000 employees)
Founded: 1999
Company Description:
- Gameloft is a leading global publisher of digital and social games, with a portfolio of games that have been downloaded over 5 billion times.
- The company has studios in 31 cities around the world, including in Vietnam, where it has a significant presence.
- Gameloft is known for its popular franchises, such as Asphalt, Order & Chaos, Modern Combat, and Dungeon Hunter, as well as for its work with renowned partners such as Universal, Illumination, Disney, Marvel, Hasbro, and Ferrari.
- The company offers a dynamic and multicultural work environment, with opportunities for professional growth and development.
Company Specialties:
- Mobile gaming
- Social gaming
- Casual gaming
- Mid-core gaming
- Advertising
- Cross-platform gaming
- Game development
- Game publishing
Company Website: http://www.gameloft.com
ASSUMPTION: Gameloft is a well-established company in the mobile gaming industry, with a strong global presence and a reputation for high-quality games. The company offers a dynamic and multicultural work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: The Senior Product Marketing Manager will report directly to the Marketing Director and work closely with local Production teams, as part of the game team.
Work Arrangement: Hybrid (3 days WFO, 2 days WFH)
Growth Opportunities:
- Potential career progression to Marketing Director or similar roles
- Opportunities to work on multiple game projects and gain diverse experience
- Chance to collaborate with and learn from global marketing teams and experts
- Possibility to relocate to other Gameloft studios worldwide
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance to senior leadership positions within the company. The role also provides exposure to multiple game projects and the chance to work with global marketing teams and experts.
🌍 Location & Work Environment
Office Type: Modern, open-space office with a hybrid working model
Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a population of over 9 million people
- The city is known for its vibrant culture, rich history, and diverse food scene
- Ho Chi Minh City is a major economic hub in Southeast Asia, with a thriving startup ecosystem and a growing tech industry
- The city is home to many multinational corporations and offers numerous job opportunities
Work Schedule: 08:30 AM - 06:00 PM, Monday - Friday
ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with a thriving tech industry and numerous job opportunities. The city is known for its vibrant culture, rich history, and diverse food scene, making it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Screening call (only candidates whose qualifications align with the role will be contacted)
- Test
- Interview(s)
- Offer
Key Assessment Areas:
- Product marketing experience and skills
- Analytical skills and data-driven decision-making
- Strategic thinking and go-to-market planning
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Showcase your analytical skills and data-driven approach in your application materials
- Demonstrate your strategic thinking and go-to-market planning abilities
- Prepare for behavioral interview questions that assess your communication and presentation skills
- Research Gameloft's company culture and values to ensure a good cultural fit
ATS Keywords: Product Marketing, Market Research, Analytical Skills, Strategic Thinking, App Store Optimization, Data Analysis, Project Management, Creative Mindset, Cross-functional Collaboration, Technical Product Knowledge, Presentation Skills, Team Coordination, Adaptability, Problem-solving Skills, Communication Skills, Gaming Industry, Mobile Gaming, Entertainment Products
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant product marketing experience and skills. They should also be prepared to demonstrate their analytical skills, strategic thinking, and communication skills during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Game engines and development tools (e.g., Unity, Unreal Engine)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in the gaming industry. Candidates should have experience with these tools and be comfortable using them to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming
- Creativity and innovation
- Collaboration and teamwork
- Accountability and ownership
- Continuous learning and improvement
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the gaming industry?
- Can you provide an example of a time when you had to adapt to a significant change in the market or product strategy?
- How do you approach working with cross-functional teams and stakeholders to achieve common goals?
ASSUMPTION: Gameloft values creativity, innovation, collaboration, and continuous learning and improvement. The ideal candidate will be passionate about gaming, data-driven, and adaptable, with a strong work ethic and a collaborative approach to work.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic environment may require long hours and tight deadlines
- Collaborating with global teams may present communication and time zone challenges
- Managing multiple projects and priorities may require strong organizational skills and time management
- The gaming industry is highly competitive, and the role may involve working on high-stakes projects with significant pressure
- The role may require occasional travel to other Gameloft studios worldwide
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Candidates should be prepared to work in a fast-paced and dynamic environment, collaborate with global teams, and manage multiple projects and priorities. They should also be comfortable working in a highly competitive industry and be open to occasional travel.
📈 Similar Roles Comparison
- Compared to other product marketing roles in the gaming industry, this role offers a unique opportunity to work on a wide range of game projects and collaborate with global marketing teams
- The role also provides exposure to the latest trends and developments in the mobile gaming industry and the chance to work with a well-established and reputable company
- However, the role may require more frequent travel and a higher workload compared to similar roles in smaller companies or startups
ASSUMPTION: This role offers a unique opportunity for candidates to gain diverse experience and work with a well-established company in the gaming industry. However, the role may also present more frequent travel and a higher workload compared to similar roles in smaller companies or startups.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new mobile game launch, including market research, competitive analysis, and creative asset creation
- Optimizing the visibility and performance of an existing game on app stores, working closely with ASO experts to improve search rankings and refine product descriptions
- Managing the marketing campaign for a game event or promotion, collaborating with the user acquisition team to optimize advertising campaigns and maximize engagement
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Product Marketing Manager may be involved in. The role requires strong analytical skills, strategic thinking, and excellent communication skills to successfully manage these projects and drive product success.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the company and its games?
- What are the most significant challenges facing the gaming industry today, and how does this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: These key questions help candidates better understand the role's priorities, the company's marketing strategy, and its approach to employee development and work-life balance. They also provide insight into the challenges facing the gaming industry and how the role addresses them.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.smartrecruiters.com/Gameloft/744000054726465-senior-product-marketing-manager-hybrid-in-vietnam-relocation-support-provided-
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for the screening call by researching the company and role, and practicing common interview questions
- If selected for the test, ensure you have a stable internet connection and a quiet workspace for the assessment
- If invited for an interview, dress professionally and arrive early to demonstrate punctuality and reliability
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
