📌 Core Information
🔹 Job Title: Senior Product Marketing Manager (hybrid in Vietnam, relocation support provided)
🔹 Company: Gameloft
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Driving the marketing strategy for mobile games throughout their lifecycle
- Conducting market research and competitive analysis
- Collaborating with cross-functional teams, including production, marketing, and ASO
- Optimizing game visibility and performance on app stores
- Developing and executing marketing plans to drive user acquisition and engagement
ASSUMPTION: This role requires a strong understanding of the mobile gaming industry and a passion for creating engaging gaming experiences.
📋 Key Responsibilities
✅ Develop and implement marketing strategies for mobile games, from concept to launch and post-launch optimization
✅ Conduct market research, competitive analysis, and consumer studies to identify trends and define product positioning
✅ Collaborate with production teams to integrate marketing mechanisms into games and optimize user experience
✅ Build and launch yearly marketing plans aligned with product roadmaps to generate brand awareness, retention, and user growth
✅ Define brand vision and create creative kick-off for games, supervising the creation of promotional assets
✅ Manage game and promotional assets approval with copyright owners, if applicable
✅ Develop and optimize App Store Optimization (ASO) strategies to maximize game visibility, downloads, and engagement
✅ Track and analyze product store performance, sharing performance reports and post-mortem analysis with stakeholders
✅ Lead the marketing product vision for user acquisition (UA) campaigns to ensure concept relevance and brand consistency
✅ Support the sales team by providing product knowledge, marketing assets, and insights into customer needs
✅ Follow closely the awards submission process and support Creative Director if needed
ASSUMPION: This role requires strong analytical skills, strategic thinking, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in product marketing and ads, ideally in online entertainment products
Required Skills:
- Proven experience in product marketing, with a strong focus on mobile games
- Excellent analytical skills for data-driven decision-making
- Strong market research and competitive analysis abilities
- Strategic thinking for effective go-to-market planning
- Excellent communication and presentation skills
- Proficient in App Store Optimization (ASO) and data analysis
- Fluency in English
Preferred Skills:
- Knowledge of Vietnamese language
- Experience working in a gaming studio environment
- Familiarity with ASO tools and platforms
ASSUMPTION: Candidates should have a strong passion for video games and a deep understanding of the mobile gaming industry.
💰 Compensation & Benefits
Salary Range: $45,000 - $65,000 per year (based on industry standards for mid-senior level marketing roles in Vietnam)
Benefits:
- Hybrid working model (3 days WFO, 2 days WFH)
- Attractive monthly salary and performance bonuses
- Minimum 12 days of paid annual leave, plus additional leave for Christmas, birthday, and sick days
- 100% coverage of mandatory insurance and extra healthcare insurance
- Monthly allowance for lunch meals and working-from-home electricity and Internet bills
- Various training packages, including internal training, sponsorship training, and e-learning
- Opportunities to collaborate and train with Gameloft worldwide experts
- Dynamic workplace environment with over 18 nationalities
- Well-being events and policies to support employees physically, mentally, and emotionally
- Open-space office, cafeteria, terrace, and gaming area
Working Hours: 08:30 AM - 06:00 PM, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Vietnam. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mobile gaming and entertainment
Company Size: Large (5,001-10,000 employees)
Founded: 1999
Company Description:
- Gameloft is a leading global publisher of digital and social games, with a portfolio of titles that have been downloaded more than 1.5 billion times.
- The company operates its own established franchises, such as Asphalt, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders to create games based on popular brands.
- Gameloft is a Vivendi company and has studios in North America, Europe, Asia, and the Middle East.
Company Specialties:
- Mobile gaming
- Social gaming
- Online entertainment
- Advertising
- Cross-platform gaming
- Technology
- Smartphones
- Apps
- Programming
- Gameplay
- Gamification
Company Website: www.gameloft.com
ASSUMPTION: Gameloft is a well-established company in the mobile gaming industry, with a strong global presence and a diverse portfolio of games.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: Hybrid (3 days WFO, 2 days WFH)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a management role
- Opportunities to work on multiple game franchises and collaborate with various teams
- Chance to gain experience in a large, international gaming company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid (open-space office with remote work options)
Office Location(s): 26 Ung Van Khiem, Binh Thanh District, Ho Chi Minh City, Vietnam
Geographic Context:
- Ho Chi Minh City is the largest city in Vietnam, with a population of over 9 million people
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Ho Chi Minh City is a major economic hub in Southeast Asia, with a thriving startup ecosystem and a growing tech industry
Work Schedule: Monday - Friday, 08:30 AM - 06:00 PM (with flexible remote work options)
ASSUMPTION: Ho Chi Minh City offers a dynamic and multicultural work environment, with a thriving gaming industry and a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Screening call to assess qualifications and cultural fit
- Test to evaluate analytical and problem-solving skills
- Interview(s) to discuss career goals, experience, and cultural fit
- Offer to successful candidates
Key Assessment Areas:
- Analytical skills and data-driven decision-making
- Strategic thinking and go-to-market planning
- Communication and presentation skills
- App Store Optimization (ASO) knowledge and experience
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in product marketing, mobile gaming, and App Store Optimization (ASO)
- Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and its games to demonstrate your passion for mobile gaming and understanding of the industry
ATS Keywords: Product Marketing, Mobile Gaming, App Store Optimization, Data Analysis, Strategic Thinking, Marketing Strategy, User Acquisition, Game Lifecycle, Market Research, Competitive Analysis
ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, strategic thinking, and cultural fit, with a strong emphasis on their experience in product marketing and mobile gaming.
🛠️ Tools & Technologies
- App Store Optimization (ASO) tools (e.g., App Annie, Sensor Tower, AppFollower)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Passion for gaming and entertainment
- Innovation and creativity
- Collaboration and teamwork
- Customer focus and quality
- Integrity and respect
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in the mobile gaming industry?
- Can you provide an example of a time when you had to adapt your marketing strategy due to changing market conditions or competitor actions?
- How do you approach working with cross-functional teams, and can you give an example of a successful collaboration?
ASSUMPTION: Candidates should be able to demonstrate a strong passion for gaming, a deep understanding of the mobile gaming industry, and a willingness to adapt and learn in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple game franchises and marketing campaigns simultaneously
- Working with remote teams and stakeholders across different time zones
- Keeping up with the fast-paced nature of the mobile gaming industry and its constant evolution
- Balancing short-term performance goals with long-term strategic planning
- Navigating the complexities of App Store Optimization (ASO) and app store algorithms
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability, as well as the need to stay current with industry trends and best practices.
📈 Similar Roles Comparison
- This role differs from other marketing roles in the gaming industry in its focus on mobile games and App Store Optimization (ASO)
- Mobile gaming is a rapidly growing and highly competitive industry, with constant innovation and evolution
- Career paths in the mobile gaming industry may vary depending on the specific company and its games
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing roles in the gaming industry, with a strong focus on mobile games and App Store Optimization (ASO).
📝 Sample Projects
- Developing and executing a marketing strategy for a new mobile game launch, including App Store Optimization (ASO), user acquisition (UA), and event planning
- Conducting market research and competitive analysis to identify trends and opportunities for an existing game franchise
- Optimizing the visibility and performance of a game on app stores, working closely with the ASO team to maximize downloads and engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that a Senior Product Marketing Manager might undertake in this role, from strategic planning to tactical execution.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the mobile gaming industry today, and how does this role address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it accommodate remote work?
- How does the company measure the success of its marketing campaigns, and what metrics are most important for this role?
- What is the company's strategy for expanding its mobile gaming portfolio, and how does this role contribute to that growth?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and its culture, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, mobile gaming, and App Store Optimization (ASO)
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking
- Research the company and its games to demonstrate your passion for mobile gaming and understanding of the industry
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
